WILLINGNESS TO P A Y? Using gamification to improve the cognitive - PowerPoint PPT Presentation

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WILLINGNESS TO P A Y? Using gamification to improve the cognitive validity of willingness to pay research Elaine Erskine 29/11/2018 Strategic Customer Research and Assurance Manager PR19 CUSTOMER RESEARCH AND ENGAGEMENT PR14 CUSTOMER

WILLINGNESS TO P A Y? Using gamification to improve the cognitive validity of ‘willingness to pay’ research Elaine Erskine 29/11/2018 Strategic Customer Research and Assurance Manager
PR19 CUSTOMER RESEARCH AND ENGAGEMENT
PR14 CUSTOMER RESEARCH AND ENGAGEMENT
OUR APPROACH AT PR14 TRADITIONAL STATED PREFERENCE RESEARCH 4
DECIDING NOT TO DO ‘WILLINGNESS TO PAY’ RESEARCH 5
HOW WE DESIGNED THE RESEARCH PERFORMANCE COMMITMENTS 6
HOW WE DESIGNED THE RESEARCH OPERATIONAL DELIVERY INCENTIVES 7
WOULD WE DO IT AGAIN? 9
THANK YOU

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