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WILLINGNESS TO P A Y?
Elaine Erskine Strategic Customer Research and Assurance Manager 29/11/2018
Using gamification to improve the cognitive validity of ‘willingness to pay’ research
PR19 CUSTOMER RESEARCH AND ENGAGEMENT
WILLINGNESS TO P A Y? Using gamification to improve the cognitive - - PowerPoint PPT Presentation
WILLINGNESS TO P A Y? Using gamification to improve the cognitive - - PowerPoint PPT Presentation
WILLINGNESS TO P A Y? Using gamification to improve the cognitive validity of willingness to pay research Elaine Erskine 29/11/2018 Strategic Customer Research and Assurance Manager PR19 CUSTOMER RESEARCH AND ENGAGEMENT PR14 CUSTOMER
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PR14 CUSTOMER RESEARCH AND ENGAGEMENT
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OUR APPROACH AT PR14 TRADITIONAL STATED PREFERENCE RESEARCH
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DECIDING NOT TO DO ‘WILLINGNESS TO PAY’ RESEARCH
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PERFORMANCE COMMITMENTS
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HOW WE DESIGNED THE RESEARCH
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OPERATIONAL DELIVERY INCENTIVES
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HOW WE DESIGNED THE RESEARCH
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WOULD WE DO IT AGAIN?
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