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Why We Use a New Currency: The Role of Trust and Control in Explaining the Perception and Usage of Bitcoin Dissertation Presentation Joe Walton, Ph.D. Introduction Recent Events Bitcoin burst on scene in 2008 at height of Great


  1. Why We Use a New Currency: The Role of Trust and Control in Explaining the Perception and Usage of Bitcoin Dissertation Presentation Joe Walton, Ph.D.

  2. Introduction – Recent Events • Bitcoin burst on scene in 2008 at height of Great Recession & because of Great Recession • Everyone grasping for (de)justification • Heretic interests love it, hegemonic interests hate it, general public isn’t sure • No one can explain why currency systems succeed or fail, supplement, or supplant existing systems • Advances in technology and disruptions in hegemonies makes central currency a final frontier (viz., eBay, Uber, p2p tech)

  3. Introduction – Universal Equivalent Innes (1914) developed the State Theory of Money that has become a touchstone for the universal equivalent theory of money. Since then most economists have treated currency as growing convergence, if they have considered its nature at all.

  4. Introduction – Many Currencies Many currencies unaccounted for by the State Theory of Money have persisted since before or come to coexist with state money, and within a broad spectrum differing trust and governance regimes. Latent social structures have sought their own currency and begun to take hold. Multiple currencies have flourished.

  5. Introduction – Non-Rational But, in fact, if Bounded Rationality is true, a single type of money could neither be designed nor chosen for use. There is no way to converge all socio-economics into one currency as if everyone behaves in rational manner.

  6. Introduction – Behavioral Science

  7. Introduction - Sociologics “Object of eminent possession” (Marx) or “claim upon society” (Simmel) “[Money has value] once many agree to treat something as money. The trick is achieving that consensus” (Selgin, 2019) “Developing a sociological model of multiple monies is part of a broader challenge to neoclassical economic theory…” (Zelizer, 1989)

  8. Statement of the Problem • No societal framing of currency systems, only histories of types and macro-economic and monetary policy conjecture - nothing explains all currencies • No clear understanding for how societal and public policy factors are related to a new currency’s use and adoption - Bitcoin and cryptocurrency usage and popular perceptions of its viability • If these don’t exist, how can you assess the viability of a new currency?

  9. Argument • Theorize: • Trust and control provide two fundamental vectors for understanding socio- economic value and exchange; they can be set as a matrix into which extant and emerging currencies can be placed • Propose: • Fundamental societal and policy factors provide a strong basis for understanding viability for historical, existing, and new socio-economic value and exchange systems • Societal, trust, and policy factors point to when a new currency system will fail, supplement or supplant other currency systems • Test: • Quantitatively analyze trust factors (societal, trust in government) control factors (economic development, policy) to predict Bitcoin and cryptocurrency perceptions and usage

  10. Literature Overview • Nature and theories of money, currency • Bitcoin, cryptocurrency, and digital currency • Trust, game theory, behavioral economics • Social and information control • Trust in fellow citizens, economics, and government

  11. Literature - Nature of Money • Prehistory to early modern – merchant money • Aristotle, W.S. Jevons, Adam Smith, Menger – gold Emergence of fiat, 17 th , 18 th c. tension of commodity/mint and fiat/(de-)bases • 19 th Century – social money • • Marx – “object of eminent possession”; Simmel – “claim upon society”, Peirce/Saussure – semiotics of society 20 th Century – state/political money • • Innes, Knapp, Keynes – state theory of money and “universal equivalent” • John K. Galbraith – gold standard, absurdities of fiat money • Frankel – claim and controlled sociologic assertion resulting in tension 21 st Century – self-aware/personal money • • Lietaer, Dodd, Goodhart, Jones/Wray, Zelizer – “missing link” in econ. theory • Graeber – solely debt, anthropological value from prehistory • Satoshi – political money is bad, ‘digital gold’ universal cryptography is good

  12. Literature – Trust • From earliest eastern and western philosophies • Two dimensions: trusting and trustworthiness • “the most generally acknowledged [aspect] of social capital” (Tan & Tambyah 2010) • "Доверяй, но проверяй"

  13. Literature – Game Theory & Behavioral Economics • Measures of personal gain, altruism, intuition (Berg, et al. 1995) (Gintis 2009) • Game theory • Intuition & deliberation • Transaction costs versus trust -> control • Limits of trust

  14. Literature – “Control Revolution” Developmental Control -> Domestication, Exploration Industrial Control -> Machines, Institutions Technology Control -> Microchip, Consolidation Information Control -> Data, Concentrated Value (Beniger 1986) But information overload, need signal from noise

  15. Literature – Other Theories • Monetization, de-monetization, colonization, globalization • Gresham’s Law – political substitution • Mundell – Optimal Currency Area (OCA) • Aschheim & Park – Artificial Currency Units (ACU) • Cohen – Currency Pyramid

  16. Theory – Trust and Control

  17. Theory – Trust and Control

  18. Research Question What social, economic, and political factors may account for why people may express approval of or choose to use Bitcoin and cryptocurrencies?

  19. Hypotheses Control: Public Policy H1a: Countries with more restrictive policies regarding the use of cryptocurrencies will have more negative perceptions of cryptocurrencies. H1b: Countries with more restrictive policies regarding the use of cryptocurrencies will have lower usage of cryptocurrencies. Culture: Socio-economic Development H2a: Countries with more developed economies will have more positive perceptions of cryptocurrencies. H2b: Countries with more developed economies will have higher usage of cryptocurrencies. Trust: Attitudes of Trust in Society and Government H3a: Countries with lower levels of trust in society and government will have more positive perceptions of cryptocurrencies. H3b: Countries with lower levels of trust in society and government will have higher usage of cryptocurrencies.

  20. Research Variable Interaction Model Research Variables and Conceptual Process Model

  21. Methodology – Dependent Variables • Measures of interest, perceptions, and usage of Bitcoin and cryptocurrencies • Dependent variable #1 – individual perception of Bitcoin (n=14,828) • ING/Ipsos survey response data, spring 2018 • 15 country x 1,000 respondents’ perceptions Bitcoin as store of value and medium of exchange • Dependent variable #2 – national interest & usage of Bitcoin (n=28) • In-country ATMs via coinradar.com • Google Trends search statistics • In-country mining and transaction nodes • Other usage measures for Bitcoin • Per country: market cap, transaction volume, fiat exchange rate, coin creation, extant exchanges – NOT USED

  22. Methodology – Independent Variables • Measures of societal, economic, and policy factors (n=28) • Independent variable #1 – state/public policy composite • Monetary, fiscal, financial, law enforcement policy metrics • Independent variable #2 – societal factors • Demographic, economic, human development, technology, monetary • Independent variable #3 – trust, governance factors • Individual – World Values Survey questions related to trust in others & respective national governments • National – Economist Intelligence Unit Democracy Index • Statistical Analysis – descriptive, correlation, multivariate factor and regression of the variables

  23. Research Design • Design type – cross-sectional • Time dimension – on or about 5/31/2018 • Type of experiment – non-experimental relations • Sample – all countries • Sampling technique – G20 and convenience • Data collection – summer-fall 2018 • Limitations – novelty and taboo, small sample, triangulated datasets

  24. Statistical Analysis • Review of dozens of WVS/EVS articles since 2016 (Wave 6) • Single wave, cross-sectional, composites & indices • Descriptives, correlations, and multivariate factor • Welzel and Tausch – inter-partner violence • Florida & Gates; Das, et al.; Zanakis, et al. – creative and social tolerance indices • For this research • Descriptives – averages and comparisons of metrics and composites • Factors – Principle Component Analysis (PCA) • Regression – Ordinary Least Squares (OLS)

  25. Ipsos Overall Summary

  26. Per-country % Who Have Heard of Cryptocurrencies

  27. Per-country % Who Own Cryptocurrency

  28. Per-country % Who Expect to Own Cryptocurrency

  29. Per-country Total % Heard of, Own, or Expect to Own Cryptocurrency

  30. Principle Component Analysis – Promax rotation Factor Loadings of Bitcoin for Common Currency Purposes

  31. Average Evangelist Perspective Per Country

  32. Average Pragmatist Perspective Per Country

  33. Average Skeptic Perspective Per Country

  34. Average Prospector Perspective Per Country

  35. Usage of Bitcoin per Country

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