Whole30 International Proposal to translate Whole30 Website using - - PowerPoint PPT Presentation

Whole30 → International

Proposal to translate Whole30 Website using Community Translation

By CatherineRose Mountain, Colleen Feng, Rachida Amsaghrou & Yuwei Li

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Why translate Whole30?

Whole30 has a huge following in the United States, but what about the rest

• f the world?

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Even though Whole30 is becoming known internationally, the website is only accessible to people who speak English.

Less than 5% of the world's population speaks English as a first language About 75% of the global population doesn’t speak any English

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Right now, only a tiny fraction of Whole30 content has been translated.

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“ As the Whole30 community continues to grow and spread worldwide,

we’ve been receiving stories from people all over the world who are changing their health, habits and relationship with food through the Whole30 program. When we say these stories are coming from everywhere, we mean everywhere: Japan, the United Kingdom, Djibouti, Jordan, and Argentina.”

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If Whole30 was translated into

• ther languages, it

could reach a global audience and help people worldwide.

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Why Community Translation?

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Passionate audience International followers Social media engagement

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How will it work?

User Interface Target Languages QA Process Future Plans

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User Interface

Platform

Gamification Clean & Simple UI

Levels & Steps Public Recognition Badges, Leaderboard

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Target Languages

Community Reach-out Data Analysis Language Request Function

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Quality Assurance Process

Translation

General Content: MT

High Priority: Professional QA

Verification

Voting Edit Function

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Future Plans

Better community engagement Integration of diverse recipes

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Quality Assurance @ Whole30

Community Translation

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QA Goals

1 Engage community translators to ensure quality expectations are met

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2 Optimize translation workflows 3 Year 1: 85% success rate for quality of delivered content

QA Metrics

• LISA QA metric for review grading
• Linguistic Quality Framework:

○ Translation context ○ Product knowledge ○ Translation memories and glossaries ○ Best practices

• Reward system
• Quality rules for reviewers

Minor Major Critical LANGUAGE

FORMATTING

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QA Lifecycle

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Monthly calls with each translation team Clear agenda, meeting minutes & action points Maximum 500 words per string Immediate feedback on each verification Community Translation Project

How?

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• Clear expectations
• Tools for:

○ Automated error analysis and data capture during human review ○ Quality scoring (error types, proposed corrective measures, reviewers’ comments shared via UI dashboard)

• Sandbox
• Training and continuous feedback
• Quality standards, evaluation, feedback and

terminology

• Allocation of resources to retain talent

Year 1: Lessons learned

• How was product quality measured?
• Effective? Efficient?
• How did translations compare against quality goals?
• How were quality issues resolved?
• Were translation & verificat teams properly

prepared?

• Is product quality consistent with support resources?

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Quantity @ Whole30

Community Translation

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Access to a Global Crowd

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Challenges

What are the motivations that incentivize people to participate as community translators?

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Health

• Keep yourself healthy
• Learn to maintain a healthy

diet or lifestyle

• Share and spread the

experiences

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Fun

Translate ------- Earn Points ------- Level Up ------- Get Rewards More knowledge about diets and nutrition Healthier Lifestyle

+ correlation

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Participation

Share your recipes Reviewed by Professionals Get Published

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Social Connection - Food & Schwag

• Meet people
• Attend free seminars
• Eat, Drink, Get gifts

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Successful motivation of the target crowd will increase the likelihood of success with community translation.

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Thank you for your attention

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