WHO WE ARE, WHAT WE DO Equity Equ y inv inves estor or in - - PowerPoint PPT Presentation

WHO WE ARE, WHAT WE DO

Snowtime CarpeDiem Film & TV Bookaboo Sinking Ship Entertainment Indian Horse Screen Siren

• Equ

Equity y inv inves estor

• r in

in child children’s ren’s, yout

• uth

h and and fam amily ily prog rogram ramming ing

• Si

Since the incept ption of the fund, d, have ve inve vest sted d $204 million in 803 pr produ ductions

• In

n 2016 2016-2017 2017 fis iscal cal year ear, inv inves ested ed $13 $13 million illion in in 52 52 aud audio io-vi visu sual and d non non-pr progr gramming g di digi gital medi dia pr produ ductions

Up Update ted funding guidelines were released in January 2017

Key Changes:

q 6/10 Canadian Content or

• r Treaty Coproduction or
• r Co-Venture

q No longer require a Canadian broadcast license - but the production must be available in a meaningful way to Canadian audiences on any platform within 2 years of completion. q Investments in non-programming digital content (i.e. websites, games, apps) are capped at 10% of our yearly budget

RECENT CHANGES TO THE GUIDELINES

The Canadian Investment Stream is for audiovisual programs that reflect Canadian diversity, enrich and educate the audience, and tell stories that are of great interest to Canadian children while offering experiences on various platforms. The Partnership Investment Stream is for audiovisual programs that demonstrate the potential for global reach through a multi-platform experience with strong complimentary components and strategic partnerships where children in Canada and around the world have access to this vibrant high-quality Canadian-made programming. The Digital Investment Stream is for digital content that is based on and accompanies the audiovisual programs from the Canadian or Partnership Investment Streams to fully support the audio visual programming that the Rocket Fund invests in.

UPDATED INVESTMENT APPLICATION STREAMS

The The pr promoti tion and and disc scove verability of

• f a pr

progr gram by by it its in intended aud audience ence is is of

• f th

the utmost st imp mport rtance to to th the su success ss of

• f a pr

progr gram.

Discoverability plans will vary depending on the nature of the program, but in general should include the following and be tailored for the intended audience: Ø Who the specific target audience is (age range); and if there is a secondary audience (i.e. parents); Ø A description of the specific and appropriate means you will use to reach your audience;

DISCOVERABILITY

Ø Details regarding the:

• 1. digital media components;
• 2. social media strategy;
• 3. broadcaster / platform marketing plan; and
• 4. traditional marketing plan;

Ø How the planned efforts interact with each other to create a cohesive strategy to reach the intended audience; Ø How this plan will support your broadcaster/platform's efforts to reach the audience; Ø How the efforts will be implemented and paid for.

DISCOVERABILITY

The Ca Canadian Investment Stream is for audiovisual programs on any platform that reflect Canadian diversity, enrich and educate the audience, and tell stories that are of great interest to Canadian children while offering experiences on various platforms. NE NEXT DE DEADL DLINE NE APRIL APRIL 2 25TH, 2 , 2018

CANADIAN INVESTMENT STREAM

Applications are evaluated on the quality y and originality y of its s creative ve content, with preference given to those programs that:

• Reflect Canadian diversity;
• Educate and enrich the audience;
• Tell stories that are of interest to Canadian children; and/or
• Are distinct in creativity or exploitation.

Applicati tion R Requirements ts:

q Compl pleted d appl pplication form (via the online application portal) q Cr Creative materials (synopsis, script(s), bible, demo) q Financial Financial mat mater erials ials (financing structure, recoupment schedule, evidence of any financing secured to date, tax credit calculations) q Confirmation that the pr progr gram will be be exhibi bited d on a Canadi dian pl platform and d accessibl ble to th the C Canadian ta target t aud audience ience q Budge dget and d related d pa party transactions q Leg Legal al mat mater erials ials (Canadian/provincial incorporation docs for applicant company, evidence

• f at least 6/10 Canadian content points or treaty co-pro)

q Digi gital Content Pl Plan q Meaning Meaningful D ful Dis iscov cover erab ability ility P Plan lan q Canadi dian Marketing g and d Pr Promotion St Strategy gy (including sales and revenue projections if available) q Pr Produ duction Compa pany and d Pr Produ ducer Bios

Mo More details s ar are e av avai ailab able e at at ro rocketfund.ca/en en/i /investm tment/

CANADIAN INVESTMENT STREAM

NE NEXT DE DEADL DLINE NE APRIL APRIL 2 25TH, 2 , 2018

PARTNERSHIP INVESTMENT STREAM

The Part rtners rship In Investm tment t Stre ream is for audiovisual programs on any platform that demonstrate the potential for global reach through a multi-platform experience with strong complimentary components and strategic partnerships where children in Canada and around the world have access to this vibrant high-quality Canadian-made programming.

Programs s must st demonst strate the following:

• High quality and distinctive creative content;
• Potential for above-average global audience reach;
• Strong complimentary components (e.g. digital media, social platforms, merchandising,

etc.);

• Brings a unique creative point of view or financial model;
• Strong strategic financial partners associated with the program, with a priority on

international partnerships; and

• High probability of Rocket Fund investment recoupment.

PARTNERSHIP INVESTMENT STREAM

Proposal P Process:

Ste Step 1 p 1: Initial conversation with the Shaw Rocket Fund to discuss project and determine if it meets the initial criteria Ste Step 2 p 2: Mini-proposal submitted to Rocket Fund which includes: q Initial creative proposal q Financing plan q Recoupment schedule q Brand overview q Information on strategic partners

OP OPEN APPLICATION ON (N (NO DEADLINES) Mo More details s ar are e av avai ailab able e at at ro rocketfund.ca/en en/i /investm tment/

Proposal P Process ( (conti tinued):

Ste Step 3 p 3: Full application submitted through the online portal including (but not limited to): q Marketing Plan for distribution including sales estimates for all avenues of exploitation q Comprehensive Digital Content Plan q Robust and meaningful Discoverability Plan

• plans for the global market
• rollout strategy that speaks to the sales projection for all worldwide rights

q Comprehensive Corporate Profile q Information on all partners involved (creative and financial)

PARTNERSHIP INVESTMENT STREAM

Mo More details s ar are e av avai ailab able e at at ro rocketfund.ca/en en/i /investm tment/ OP OPEN APPLICATION ON (N (NO DEADLINES)

The Digi gital In Investme tment St Stream is for original digital content that is based on and accompanies programs that the Rocket Fund has agreed to invest in, whether through the Canadian or Partnership Investment Streams.

DIGITAL INVESTMENT STREAM

Ap Applicat lication ion Req Requirem uirement ents:

q Completed application form (via the online portal) q Description of the Digital Content q Discoverability Plan q Project Plan/Schedule q Financing structure and evidence of financing secured to-date q Budget and related party transactions q Company profile

Mo More details s ar are e av avai ailab able e at at ro rocketfund.ca/en en/i /investm tment/ NE NEXT DE DEADL DLINE NE APRIL APRIL 2 25TH, 2 , 2018

CANADIAN & DIGITAL STREAMS

• Next Deadl

dline: Apr pril 25, 2018

• Online application portal

application.rocketfund.ca

• See “How to Apply” handout

PARTNERSHIP STREAM

• Open Application
• Contact Rocket Fund for initial conversion
• Submit mini-proposal

HOW TO APPLY

The Breadwinner Aircraft Pictures / Cartoon Saloon / Melusine Productions The Next Step Boat Rocker / Radical Sheep Slugterra DHX Media / Nerd Corps

More details available at rocketfund.ca/en/investment/

Becki Brisson becki@rocketfund.ca

Finding Stuff Out Apartment 11 Emerald Code Shaftesbury Yaya & Zouk ToonDraw Animations Take it Easy Mike Digital Dimension / TeamTO Le Chalet Passez Go Daisy & The Gumboot Kids Two Story Productions ReBoot: The Guardian Code Rainmaker Just Like Mom and Dad Marblemedia