WHO WE ARE, WHAT WE DO • Equity Equ y inv inves estor or in in child children’s ren’s, yout outh h and and fam amily ily prog rogram ramming ing • Si Since the incept ption of the fund, d, have ve inve vest sted d $204 million in 803 pr produ ductions • In n 2016 2016-2017 2017 fis iscal cal year ear, inv inves ested ed $13 $13 million illion in in 52 52 aud audio io-vi visu sual and d non-pr non progr gramming g di digi gital medi dia pr produ ductions Indian Horse Bookaboo Snowtime Screen Siren Sinking Ship Entertainment CarpeDiem Film & TV
RECENT CHANGES TO THE GUIDELINES Up Update ted funding guidelines were released in January 2017 Key Changes: q 6/10 Canadian Content or or Treaty Coproduction or or Co-Venture q No longer require a Canadian broadcast license - but the production must be available in a meaningful way to Canadian audiences on any platform within 2 years of completion. q Investments in non-programming digital content (i.e. websites, games, apps) are capped at 10% of our yearly budget
UPDATED INVESTMENT APPLICATION STREAMS The Canadian Investment Stream is for audiovisual programs that reflect Canadian diversity, enrich and educate the audience, and tell stories that are of great interest to Canadian children while offering experiences on various platforms. The Partnership Investment Stream is for audiovisual programs that demonstrate the potential for global reach through a multi-platform experience with strong complimentary components and strategic partnerships where children in Canada and around the world have access to this vibrant high-quality Canadian-made programming. The Digital Investment Stream is for digital content that is based on and accompanies the audiovisual programs from the Canadian or Partnership Investment Streams to fully support the audio visual programming that the Rocket Fund invests in.
DISCOVERABILITY The pr The promoti tion and and disc scove verability of of a pr progr gram by by it its in intended aud audience ence is is of of th the utmost st imp mport rtance to to th the su success ss of of a pr progr gram. Discoverability plans will vary depending on the nature of the program, but in general should include the following and be tailored for the intended audience: Ø Who the specific target audience is (age range); and if there is a secondary audience (i.e. parents); Ø A description of the specific and appropriate means you will use to reach your audience;
DISCOVERABILITY Ø Details regarding the: 1. digital media components; 2. social media strategy; 3. broadcaster / platform marketing plan; and 4. traditional marketing plan; Ø How the planned efforts interact with each other to create a cohesive strategy to reach the intended audience; Ø How this plan will support your broadcaster/platform's efforts to reach the audience; Ø How the efforts will be implemented and paid for.
CANADIAN INVESTMENT STREAM The Ca Canadian Investment Stream is for audiovisual programs on any platform that reflect Canadian diversity, enrich and educate the audience, and tell stories that are of great interest to Canadian children while offering experiences on various platforms. Applications are evaluated on the quality y and originality y of its s creative ve content , with preference given to those programs that: • Reflect Canadian diversity; • Educate and enrich the audience; • Tell stories that are of interest to Canadian children; and/or • Are distinct in creativity or exploitation. NEXT DE NE DEADL DLINE NE APRIL 2 APRIL 25TH, 2 , 2018
CANADIAN INVESTMENT STREAM Applicati tion R Requirements ts: q Compl pleted d appl pplication form (via the online application portal) q Cr Creative materials (synopsis, script(s), bible, demo) q Financial Financial mat mater erials ials (financing structure, recoupment schedule, evidence of any financing secured to date, tax credit calculations) q Confirmation that the pr progr gram will be be exhibi bited d on a Canadi dian pl platform and d accessibl ble to the C th Canadian ta target t aud audience ience q Budge dget and d related d pa party transactions q Leg Legal al mat mater erials ials (Canadian/provincial incorporation docs for applicant company, evidence of at least 6/10 Canadian content points or treaty co-pro) q Digi gital Content Pl Plan q Meaning Meaningful D ful Dis iscov cover erab ability ility P Plan lan q Canadi dian Marketing g and d Pr Promotion St Strategy gy (including sales and revenue projections if available) q Pr Produ duction Compa pany and d Pr Produ ducer Bios NEXT DE NE DEADL DLINE NE APRIL 2 APRIL 25TH, 2 , 2018 Mo More details s ar are e av avai ailab able e at at ro rocketfund.ca/en en/i /investm tment/
PARTNERSHIP INVESTMENT STREAM The Part rtners rship In Investm tment t Stre ream is for audiovisual programs on any platform that demonstrate the potential for global reach through a multi-platform experience with strong complimentary components and strategic partnerships where children in Canada and around the world have access to this vibrant high-quality Canadian-made programming. Programs s must st demonst strate the following: • High quality and distinctive creative content; • Potential for above-average global audience reach; • Strong complimentary components (e.g. digital media, social platforms, merchandising, etc.); • Brings a unique creative point of view or financial model; • Strong strategic financial partners associated with the program, with a priority on international partnerships; and • High probability of Rocket Fund investment recoupment.
PARTNERSHIP INVESTMENT STREAM Proposal P Process: Ste Step 1 p 1: Initial conversation with the Shaw Rocket Fund to discuss project and determine if it meets the initial criteria Ste Step 2 p 2: Mini-proposal submitted to Rocket Fund which includes: q Initial creative proposal q Financing plan q Recoupment schedule q Brand overview q Information on strategic partners OP OPEN APPLICATION ON (N (NO DEADLINES) Mo More details s ar are e av avai ailab able e at at ro rocketfund.ca/en en/i /investm tment/
PARTNERSHIP INVESTMENT STREAM Proposal P Process ( (conti tinued): Ste Step 3 p 3: Full application submitted through the online portal including (but not limited to): q Marketing Plan for distribution including sales estimates for all avenues of exploitation q Comprehensive Digital Content Plan q Robust and meaningful Discoverability Plan - plans for the global market - rollout strategy that speaks to the sales projection for all worldwide rights q Comprehensive Corporate Profile q Information on all partners involved (creative and financial) OP OPEN APPLICATION ON (N (NO DEADLINES) More details Mo s ar are e av avai ailab able e at at ro rocketfund.ca/en en/i /investm tment/
DIGITAL INVESTMENT STREAM The Digi gital In Investme tment St Stream is for original digital content that is based on and accompanies programs that the Rocket Fund has agreed to invest in, whether through the Canadian or Partnership Investment Streams. Ap Applicat lication ion Req Requirem uirement ents: q Completed application form (via the online portal) q Description of the Digital Content q Discoverability Plan q Project Plan/Schedule q Financing structure and evidence of financing secured to-date q Budget and related party transactions q Company profile NE NEXT DE DEADL DLINE NE APRIL 2 APRIL 25TH, 2 , 2018 More details Mo s ar are e av avai ailab able e at at ro rocketfund.ca/en en/i /investm tment/
HOW TO APPLY CANADIAN & DIGITAL STREAMS PARTNERSHIP STREAM • Next Deadl dline: Apr pril 25, 2018 • Open Application • Online application portal • Contact Rocket Fund for initial conversion application.rocketfund.ca • Submit mini-proposal • See “How to Apply” handout Slugterra The Breadwinner The Next Step DHX Media / Nerd Corps Aircraft Pictures / Cartoon Saloon / Melusine Productions Boat Rocker / Radical Sheep
Finding Stuff Out Take it Easy Mike Apartment 11 Digital Dimension / TeamTO Emerald Code Yaya & Zouk Shaftesbury ToonDraw Animations ReBoot: The Guardian Code Rainmaker Le Chalet Becki Brisson Passez Go becki@rocketfund.ca More details available at rocketfund.ca/en/investment/ Just Like Mom and Dad Daisy & The Gumboot Kids Marblemedia Two Story Productions
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