who was governor of Arkansas from 1966-1970. Who was Governor - - PowerPoint PPT Presentation

• The Winthrop Rockefeller

Institute was founded in 2005 and exists to honor and perpetuate the remarkable legacy of Winthrop Rockefeller, who was governor of Arkansas from 1966-1970.

• Who was Governor Rockefeller?

• In 1953, when Winthrop

moved to Arkansas:

• He was the fourth son of one of

the world’s wealthiest and powerful families

• Rockefeller family valued

personal relationships and a responsibility to help others

• Expectation was to use wealth as

a catalyst for positive change

• He had been a roughneck in the

Texas oilfields

• He served in the Pacific during

World War II, earning a Bronze Star and Purple Heart

“The real sunrise of my dream came when I moved up to my mountaintop, perhaps the most striking natural creation of the South.”

–Winthrop Rockefeller

“When Governor Rockefeller arrived in the state of Arkansas, he found a state that really struggled to believe in

• itself. He recognized the untapped

potential, the amount of resources here in the state…my grandfather was able to leverage his talents, his efforts, his resources and the family name in

• rder to make significant reforms

across the state. As a result, Arkansas became a leader across the South as well as nationally.”

• Will Rockefeller, Vice President,

Winrock Farms

• The Rockefeller Ethic is a problem-solving

approach that requires collaboration and mutual understanding, and it is at the heart of everything we do at the Institute.

• By bringing together diverse stakeholders
• n any issue and guiding them beyond

their differences using specific tools and techniques, we can find solutions to problems once thought unsolvable.

The Rockefeller Ethic

“Every citizen has the duty to be informed, to be thoughtfully concerned, and to participate in the search for solutions.”

–Winthrop Rockefeller

The Power of Historic Theaters and the Creative Economy

2017 Historic Theaters Conference

HTC by the Numbers

• 51 registrants and 17 panelists attended
• 16 historic theaters and performing

groups represented

• 2 state agency partnerships (Arkansas

Arts Council and the Arkansas Historic Preservation Program)

• 1 national organization (League of

Historic American Theatres)

• 1 conference full of information and big

ideas

Top Three Takeaways

• 1. Assess and diversify your programing
• 2. Connect with and become part of your community
• 3. Build a knowledge network of mentors and peers

Assess and diversify your programing

• What makes your community and

theater unique?

• What kind of programming can

you support right now? In the future?

• Are there ways to add value to

your current programming?

Peppersauce Players, Calico Rock, AR Don House and Sabine Schmidt present their The Wichita Mountains Project at the Institute Rialto Art Gallery, Morrilton, AR

Additional Programming Thoughts

• Interactive storefronts
• Local/regional film festivals
• Partnerships with food trucks and
• ther local vendors
• Classic movie nights
• Battle of the bands/live music
• Seasonal decorations
• Rental options for special events

The Royal Theater, Benton, AR

Connect with and become part of your community

• Be a welcoming space for your

community

• Get involved with community

meetings and calendar events

• Offer programming tailored to your

community’s interests

• Connect with your Main Street

director, if you have one

Performance by Dan Clanton Music

Melba Theater, Batesville, AR Children’s production & “Young Players Workshop,” The Royal Theater, Benton, AR Restoration efforts to bring back historic elements Malco Theater, Hot Springs, AR

Additional Outreach Ideas

• Seek partnerships with other local

businesses

• Diversify your board make-up to

include a wide range of community members

• Get an online and social media

presence now

• Have an annual “Open House” to

showcase your space

• Share marquee space with important

community events

Build a knowledge network of mentors and peers

• Seek out other theaters or

performance groups and establish a network

• Connect with state agencies and

programs, such as Main Street, Arkansas Arts Council, and Arkansas Historic Preservation Program

• Reach out to national and regional

specialty groups, such as the League

• f Historic American Theatres or the

Mid-America Arts Alliance

• Join the Historic Theaters Group on

Facebook

• League of Historic American Theaters - http://www.lhat.org/home
• Mid-America Arts Alliance - https://www.maaa.org/
• South Arts - https://www.southarts.org/about-us/mission-and-

goals/

• Mississippi Arts Commission Artist Roster -

https://arts.ms.gov/artist-roster/

• Louisiana Office of Cultural Development -

https://www.crt.state.la.us/cultural-development/index

• Department of Arkansas Heritage -

https://www.arkansasheritage.com/

Useful Links

Bringing it all together, a small case study

• f the Rialto in Morrilton, Arkansas…

Creative Economy

The Economic Impact of your Creative and Cultural Non Profit Organizations

Creative Economy

Creative Industries

• Advertising
• Architecture
• Crafts
• Design
• Film
• Fashion
• Music

Cultural Industries

• Heritage
• Museums
• Libraries

https://ssir.org/articles/entry/fostering_the_creative_econom y#

Arts & Economic Prosperity 5 (AEP5)

• $166.3 Billion Direct Expenditures
• $96.07 Billion Resident Household Incomes
• $27.54 Billion Total Government Revenue
• 4.6 Million Full-Time Equivalent Jobs

https://www.americansforthearts.org/by-program/reports- and-data/research-studies-publications/arts-economic- prosperity-5/learn/national-findings

Northwest Arkansas Region

• 4,647 full time jobs
• $92,899,000 household income generated
• $3,466,000 local revenue generated
• Carroll County
• 63 art related businesses
• 571 full time jobs
• 4% of all businesses
• 4.4% of all employees
• $10,792,000 state revenue generated

https://www.americansforthearts.org/sites/default/files/aep5 /PDF_Files/PRINTABLE_FindingsForAllStudyRegions.pdf

State Revenue Generated

• Downtown Colorado Springs Creative District - $1,124,000
• Missouri Grand Center Arts and Entertainment District - $5,112,000
• Reno, NV - $5,323,000
• Santa Barbara County, CA - $10,737,000

https://www.americansforthearts.org/sites/default/files/aep5 /PDF_Files/PRINTABLE_FindingsForAllStudyRegions.pdf

Growing your Creative Economy

• Start the conversation
• Identify unique strengths
• Start small
• Create own tourist

attractions

• Amplify your message

Photo Credit: Apex Photography

Start the Conversation

• Business/professional
• Faith based
• Families of inmates
• LGBTQ
• Non-permanent housing
• Low income
• Second homeowner
• Low income
• Neighborhoods/mobile home
• Parents
• Multi-cultural
• Disabled
• Renters
• Seniors

https://www.orton.org/tools-templates/many-perspectives- from-diverse-voices/

El Paso Pop Up

Photo Credit: Kurt Jones Photography

Photo Credit: Kurt Jones Photography

Photo Credit: Kurt Jones Photography

Audience Expenditures

• $31.47 per person
• $16.82 meals/snacks
• $4.49 souvenirs
• $4.48 lodging
• $3.09 transportation
• $1.92 clothing
• $0.38 child care
• $0.29 other

https://www.americansforthearts.org/by-program/reports- and-data/research-studies-publications/arts-economic- prosperity-5/learn/national-findings

Identify Unique Strengths

• Virtual Railfan LIVE

https://terwayben76.files.wordpress.com/2013/09/img_2013 0921_181356_407.jpg

Arkansas Goat Festival

https://www.facebook.com/ArkansasGoatFestival/?tn- str=k*F

@ArkansasGoatFestival

Photo Credit: https://www.facebook.com/ArkansasGoatFestival/?tn- str=k*F

Start Small

Photo Credit: Kurt Jones Photography

Photo Credit: Kurt Jones Photography

Photo Credit: Kurt Jones Photography

Kurt Jones Photography

Photo Credit: Kurt Jones Photography

@kurtjonesphotography @therealalley

Photo Credit: Kurt Jones Photography

Photo Credit: Kurt Jones Photography

Photo Credit: Kurt Jones Photography

Create Own Tourist Attraction

• 212,691 survey respondents
• 34.1% attendees nonlocal  $47.57
• 65.9% attendees local  $23.44
• 68.9% of nonlocals visited “specifically to attend this arts event”

https://www.americansforthearts.org/by-program/reports- and-data/research-studies-publications/arts-economic- prosperity-5/learn/national-findings

Arkansas Quilt Trail

http://arkansasquilttrails.com/stonecounty/

Art in its Natural State

Monica Dixon “Firmament Flames”

Russell Lemond “Water as Needed”

Nathan Pierce “Portal Majestic”

Amplify Your Message

• Social Media
• Form partnerships
• Piggy back off trending hashtags
• Engage media people from beginning
• Be consistent

Tools

• Tapestry Segmentation
• Art + Social Impact Explorer

Takeaways

• Assess and diversify your

programing

• Connect with and become part
• f your community
• Build a knowledge network of

mentors and peers

• Start the conversation
• Identify unique strengths
• Start small
• Create own tourist attractions
• Amplify your message

“For no man will automatically move up in the economic ladder simply because he has learned a skill; he must see a value that he did not see before, he must have an appreciation of life that he did not grasp before.”

–Gov. Winthrop Rockefeller

Contact Us

• Payton Christenberry,

Senior Program Officer

• pchristenberry@uawri.org
• 501-727-6255
• Tiffany Henry, Program Officer
• thenry@uawri.org
• 501-589-7353

The Winthrop Rockefeller Institute believe valuing diversity

• f opinion, practicing

collaborative problem solving and engaging in respectful dialogue combine to create positive change and lasting impact.

• Rockefeller Ethic