Who IS this person? Telling Your Chapter Story Joined YP movement - - PDF document

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Telling Your Chapter Story

Kendall Ridley

Principal, Element K Creative Public Relations Chair, Atlanta Chapter

Who IS this person?

• Joined YP movement – 2010
• Elected PR Chair in Nov. 2011
• Small business owner
• Busy!

What we’ll cover

• Chapter branding
• Marketing your chapter
• Tools of the trade
• How-to’s

Storytelling = Power

• People are drowning!
• Genuine
• Emotional
• Memorable

What story are you telling?

• The Mission
• Chapter Personality

How can you tell your story better?

• Marketing
• Evangelism

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Tools of the trade

• Website
• Facebook PAGE

(not a group)

• Twitter
• Google Docs
• E-newsletter
• Press releases
• Photography +

Video

Who are you trying to engage?

• Age
• Gender
• Education level
• Income

Who are you trying to engage? (media outlet)

• Topic of interest?
• Newsworthy?
• What’s in it for them?
• Possible partnership?

Chapter Branding

• Chapter logo
• Chapter tag line

(“service is cool”)

• Letterhead
• Marketing

collateral

• Business cards
• Name tags

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Marketing = Relationships

• In-person

(everyone is “Membership”)

• Online (up to

date!)

• Email
• Social media
• Annual report
• Sponsor packet
• Traditional media

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84+ ULGA-YP Partnerships (2011-2012)

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Marketing = Relationships

• ASK / Reach into your chapter’s membership
• DON’T just reach out when you need

something

• DON’T be afraid to ask for more than you

need

Internal Relationships

• Give enough lead time
• Committee chairs / content / Tweets
• Delegate / Facebook
• Team effort!

Events

• Chapter signage

(banner)

• Capture attendee

information

• Marketing

collateral / take- away pieces

• Photographer
• Live-tweeting /

Photos

• Show your

speakers some love!

Build your team!

• Public relations + Marketing
• Manage time wisely (Balance + Priorities)
• Organize (Google Docs!)
• Ask for help + Recruit
• Encourage + Delegate

How to Tell YOUR Chapter’s Story

• Have a clear message
• Be authentic
• Be relevant
• Be engaging

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What we covered

• Chapter branding
• Marketing your chapter
• Tools of the trade
• How-to’s

Take-aways

• Look the part
• Put out  Attract
• Use the tools
• Have fun!

Q & A

Contact me:

news@ulga-yp.org (until 12/2012) kendall@elementkcreative.com @ek_creative