Which one suits your organization? Agenda 1 Review purpose of our - PowerPoint PPT Presentation

That’s me! Three Models of Social Recruitment: Which one suits your organization?

Agenda 1 Review purpose of our meeting today 2 The Three Bigs in Social Recruiting 3 Job Distribution 4 Getting Social 5 Take Aways …

Agenda 1 Review purpose of our meeting today 2 The Three Bigs in Social Recruiting 3 Job Distribution 4 Getting Social 5 Take Aways …

3 Key Platforms: (1) Linkedin 150M+ Members Professional • Job Board • Professional Network • Recruiter Profiles, Company pages etc…

3 Key Platforms: (2) Facebook 900M+ Members • Personal Network: Friends, Family, Old schoolmates… • Facebook users keep track of friends, family etc. and keep others updated on them Opportunity to leverage personal networks for job search – who would you ask for help?

3 Key Platforms: (3) Twitter 500M+ Members • Network on Twitter with • people or things who you share interests with • Use Twitter to network with people at shared events of interest (or attendance) • Create lists to sort the people followed into categories based on interest • May have met some followers and some following: Different! • #SEARCH!!! “ 1.6B Search queries a DAY on Twitter ” ~ TechCrunch

Agenda 1 Review purpose of our meeting today 2 The Three Bigs in Social Recruiting 3 Job Distribution 4 Getting Social 5 Take Aways …

LinkedIn: Post Jobs

Facebook: The New Company Website… #ReThinkDE

Use Jobs Tab to promote, network and brand #ReThinkDE

Use Technology and Social to Build Awareness #ReThinkDE

Partner with Marketing to have a Presence #ReThinkDE

Twitter: Job Distribution/Brand Promotion @WorkAtScottrade • Managed by TweetMyJobs • Automatic feed • Efficient, hands off • Optimized for search • Only Jobs postings: 120/mo • 2011: 41,000 redirects • Job seekers driven to careers site

How can you generate more views?

Baby Step! Twitter: #Distribution • Charles Schwab: No branding! • Managed by TweetMyJobs • Automatic feed • Efficient, hands off • Optimized for search • Targeted Distribution • No branding • No conversation • No exposure

Manual or automated: Set expectations! Branding Expectations Profile

Agenda 1 Introductions 2 The Three Bigs in Social Recruiting 3 Job Distribution 4 Getting Social 5 Take Aways …

Linkedin: Recruiting Profiles & Group Postings

Twitter: Build Community and Brand • Managed by GEICO • Correspondence with candidates • Personalized • Job Postings cross promote @GEICO_Jobs

Job Distribution Different Purpose Branding SEARCH

Facebook: Two Way Dialog

Surprising benefits to consider… • Social creates a channel for candidate/recruiter communication, again… • Uncover gaps in interview/hiring process • A unique opportunity to share company culture • Community helps each other • Tapping into a new pool of candidates • Highly engaged candidates – even when passive • Increasing referrals • Building brand awareness #ReThinkDE

Agenda 1 Review purpose of our meeting today 2 The Three Bigs in Social Recruiting 3 Job Distribution 4 Getting Social 5 Takeaways…

Don’t get stuck in the boardroom! Understand your limitations • Is your industry regulated? (FINRA etc) • Are your decision makers just uncomfortable? Why? Babystep… • If your Marketing department is there already – build off the footprint • Usually job distribution is a “safe” starting point if there are concerns

If you want to engage in dialog… Twitter, Facebook or LinkedIn: • Company Awards • Company and industry news • Jobs!! • Photos of associates • Helpful job search tips and articles • Open up conversation • Shout-out to events attending • Correspondence with candidates about the application/interviewing process

If you plan to distribute jobs… On Facebook: • Consider user experience • Make sure you are sharing jobs WITH your brand On Twitter: • Make sure you are hashtagging: #Jobs #Job etc… • Delete jobs once they have been filled • Delete and refresh your jobs (think of a traditional board) • IF you are distributing more than 2-3 jobs a day, consider separating out any job tweeting from the conversation

Mira Greenland, Director Sales and Business Development Twitter: @MiraGreenland Email: mgreenland@tweetmyjobs.com Phone: 508.787.5711