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That’s me! Three Models of Social Recruitment: Which one suits your organization?
Which one suits your organization? Agenda 1 Review purpose of our - - PowerPoint PPT Presentation
Which one suits your organization? Agenda 1 Review purpose of our - - PowerPoint PPT Presentation
Thats me! Three Models of Social Recruitment: Which one suits your organization? Agenda 1 Review purpose of our meeting today 2 The Three Bigs in Social Recruiting 3 Job Distribution 4 Getting Social 5 Take Aways Agenda 1
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Review purpose of our meeting today
1
The Three Bigs in Social Recruiting
2
Job Distribution
3
Getting Social
4
Take Aways…
5
Agenda
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3 Key Platforms: (1) Linkedin
- Job Board
- Professional Network
150M+ Members
Professional
- Recruiter Profiles, Company
pages etc…
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3 Key Platforms: (2) Facebook
900M+ Members
- Personal Network: Friends,
Family, Old schoolmates…
- Facebook users keep track
- f friends, family etc. and
keep others updated on them Opportunity to leverage personal networks for job search – who would you ask for help?
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3 Key Platforms: (3) Twitter
- Network on Twitter with
people or things who you share interests with
- Use Twitter to network
with people at shared events
- f interest (or attendance)
- Create lists to sort the people
followed into categories based
- n interest
- May have met some followers
and some following: Different!
- #SEARCH!!!
“1.6B Search queries a DAY on Twitter” ~ TechCrunch
500M+ Members
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Review purpose of our meeting today
1
The Three Bigs in Social Recruiting
2
Job Distribution
3
Getting Social
4
Take Aways…
5
Agenda
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LinkedIn: Post Jobs
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Facebook: The New Company Website…
#ReThinkDE
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Use Jobs Tab to promote, network and brand
#ReThinkDE
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Use Technology and Social to Build Awareness
#ReThinkDE
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Partner with Marketing to have a Presence
#ReThinkDE
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Twitter: Job Distribution/Brand Promotion
@WorkAtScottrade
- Managed by TweetMyJobs
- Automatic feed
- Efficient, hands off
- Optimized for search
- Only Jobs postings: 120/mo
- 2011: 41,000 redirects
- Job seekers driven to
careers site
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How can you generate more views?
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Baby Step! Twitter: #Distribution
- Charles Schwab: No branding!
- Managed by TweetMyJobs
- Automatic feed
- Efficient, hands off
- Optimized for search
- Targeted Distribution
- No branding
- No conversation
- No exposure
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Manual or automated: Set expectations!
Branding Profile Expectations
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Introductions
1
The Three Bigs in Social Recruiting
2
Job Distribution
3
Getting Social
4
Take Aways…
5
Agenda
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Linkedin: Recruiting Profiles & Group Postings
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Twitter: Build Community and Brand
- Managed by GEICO
- Correspondence with candidates
- Personalized
- Job Postings cross promote @GEICO_Jobs
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Job Distribution Different Purpose
Branding SEARCH
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Facebook: Two Way Dialog
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Surprising benefits to consider…
- Social creates a channel for candidate/recruiter
communication, again…
- Uncover gaps in interview/hiring process
- A unique opportunity to share company culture
- Community helps each other
- Tapping into a new pool of candidates
- Highly engaged candidates – even when passive
- Increasing referrals
- Building brand awareness
#ReThinkDE
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Review purpose of our meeting today
1
The Three Bigs in Social Recruiting
2
Job Distribution
3
Getting Social
4
Takeaways…
5
Agenda
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Don’t get stuck in the boardroom!
Understand your limitations
- Is your industry regulated? (FINRA etc)
- Are your decision makers just uncomfortable? Why?
Babystep…
- If your Marketing department is there already – build
- ff the footprint
- Usually job distribution is a “safe” starting point if
there are concerns
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If you want to engage in dialog…
Twitter, Facebook or LinkedIn:
- Company Awards
- Company and industry news
- Jobs!!
- Photos of associates
- Helpful job search tips and articles
- Open up conversation
- Shout-out to events attending
- Correspondence with candidates about the
application/interviewing process
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If you plan to distribute jobs…
On Facebook:
- Consider user experience
- Make sure you are sharing jobs WITH your brand
On Twitter:
- Make sure you are hashtagging: #Jobs #Job etc…
- Delete jobs once they have been filled
- Delete and refresh your jobs (think of a traditional
board)
- IF you are distributing more than 2-3 jobs a day, consider
separating out any job tweeting from the conversation
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Mira Greenland, Director Sales and Business Development Twitter: @MiraGreenland Email: mgreenland@tweetmyjobs.com Phone: 508.787.5711