When novelty is not enough: Assuring adoption, access, as well as - - PowerPoint PPT Presentation

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When novelty is not enough: Assuring adoption, access, as well as - - PowerPoint PPT Presentation

When novelty is not enough: Assuring adoption, access, as well as approval within the clinical development process Michael F . Murphy M.D. Ph.D. Chief Medical and Scientific Officer, Worldwide Clinical Trials Research and Development Editor,


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When novelty is not enough: Assuring adoption, access, as well as approval within the clinical development process

Michael F . Murphy M.D. Ph.D.

Chief Medical and Scientific Officer, Worldwide Clinical Trials

Research and Development Editor, American Health and Drug Benefits™ Teaching Faculty, Center for Experimental Pharmacology and Therapeutics Harvard-MIT Division of Health Sciences and Technology

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Disclosures

Acadia Coronis GB Sciences Neumentum RMJH Rx AgeneBio Cortexyme Gideon Richter Neuralstem Roche Amygdala Cristcot Global Blood Therapeutics NeuroRx R-Pharm Aptinyx Curadim Immunova Neurotrope Rubius ARC Cytogel Incys Novus Sanofi Genzyme Argenx Diurnal Isothrive Orchard Sinopia ArQule Dynacure Medivir PanX Spruce AudioCure Eisai Momenta Philip Morris Int. Suven Aurin EMS Navinta Praxis X4 BioXcel Frequency Therapeutics NeoTrope Rhythm

Michael F. Murphy M.D. Ph.D.

Chief Medical and Scientific Officer, Worldwide Clinical Trials

Research and Development Editor, American Health and Drug Benefits™ Teaching Faculty, Center for Experimental Pharmacology and Therapeutics Harvard-MIT Division of Health Sciences and Technology

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“I have time to ask three questions– how’s your gallbladder, how’s your teeth, and do you have good outpatient pharmacy coverage” Interventional Cardiologist Birmingham, AL Prior to PCI

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We Will Discuss

  • The “other” stakeholders
  • Starting at the End
  • Looking beyond the obvious
  • Competing on value, not novelty
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The “Other Stakeholders”

Care Providers Academia

Physicians Labs

Products & Services

Intermediaries

Consumers Governments Devices

States

Disease Management Insurers Global Regulation Regional Variation Medicare -Medicaid Basic Researchers

Employers

Insured Seniors Women Children Unions

Uninsured Nurses

Neither orderly nor rational, multiple stakeholders impact R&D with conflicting data needs

Financial Markets

Assisted Living

Nursing Homes

Med Tech

Bio Tech Patients

Pharma

CMS, State Medicaid

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Start with the End in Mind

“CMS coverage policies for Biologics: defining a

Lagrangian point for cost, quality, and access”

“Capnography in procedural anesthesia: at the edge of a

“perfect storm”

“Relieving nasal sym ptom s: uncommon excellence in a common

clinical condition” “Case Study: Insu-Nectin (NV 1008) for Type 2 Diabetes” “Pharmaceutical R&D Strategy and the Transition to Personalized Healthcare Planning”

“Pharm acogenom ics and Drug Development: A

Stakeholder Perspective”

“Post-Approval Developm ent Options in COPD

A Case Study in Value-Based Healthcare Systems”

Michael F. Murphy M.D., Ph.D. Research & Development Editor

“The Metabolic Syndrom e and Atypical Antipsychotic Medications: Risk Factors, Surveillance Methods, and Healthcare Implications”

“Medical

Claim s Data Can Inform Coverage Decisions in Managed Care Health Plans” - Angina in Patients with Coronary Artery Disease in a US Managed Care Setting

David B. Nash M.D., MBA Editor-In Chief, Dean Jefferson School

  • f Population Health

“Rarity, Disease Heterogeneity, and A Pathw ay for Estim ating Econom ic Burden

Risk stratification Personalized Medicine Orphan Disease Indications Raises questions about validity of drug formularies and reimbursement mechanisms to control access to therapeutics Can this inform a development program?

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Essenti tial C Component t of O f Overall I Innovati tion Value

Assuring adoption, payer coverage, and premium pricing

Intellectual Property Position Cost of Goods Advantage Improved Features & Benefits Quality

Innovation Value

Ability to Leverage Core Competencies Market Attractiveness Fit Within Company Strategic Initiatives

Evidence-based Value Clinical Impact Economic Impact

Improved patient

  • utcomes

Reduces downstream costs

Result

? ?

How Impact

Data during development creates a “value” proposition to inform technology investment decisions

Confidential - Used with Permission, Boston Healthcare Associates

Used with permission of Boston Healthcare Associates, Inc.

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What if the Indication was “Fatigue”?

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Different Prisms, Different Data

“W hat don’t they w ant?” “Current stum bling blocks?” “W hat they are w illing to consider?” “W hat’s prom ising given current perspectives?” “How diverse are data needs?”

  • Actuary
  • Employers
  • Epidemiology Research
  • Health Information Technology
  • Health Outcomes Research
  • Managed Care & Government Affairs
  • Managed Markets
  • Patient Advocacy
  • Pharmacy Benefit Design
  • Policy & Public Health
  • Reimbursement Policy
  • Research & Development
  • Specialty Pharmacy
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Payers, Purchasers, Policymakers

  • W hat they don’t w ant?
  • Paying for treatment requiring evidence that doesn’t exist
  • W hat do they regard as stum bling blocks?
  • “Big enough to care about, but small enough to do something about?”
  • “Will it impact overall healthcare resource utilization?”
  • “Any guidelines?”
  • “Is this a lifestyle-modifiable condition?”
  • “Will this prompt disease-mongering? – it’s been done before!”
  • W hat are they w illing to consider?
  • Controlled and observational studies
  • Outcomes (direct, indirect, HRQOL, productivity)
  • Universally--- “bring me in prior to approval!”
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Multiple Sclerosis – “Limiting Access if Value Uncertain”

Diverse Policies Specialist Rx Only Prior Authorization (+ Re-authorization) Tier Placement (~ 60% ) Require affirming benefit before and after therapy (~ 40% )

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ADHD – “The Better the Data the Less the Management”

Strattera will face low reimbursement from

  • HMOs. Parma Business Week

2003 JUN 9 - (NewsRx.com & NewsRx.net) -- Decision Resources finds that Eli Lilly's Strattera will face low or nonexistent reimbursement from HMO pharmacy directors…

“Out of pocket expenses range from $40-$230/ month across a range of possible medications…and can substitute a generic without physician permission” PA Pharmacist

High Interest

Fatigue impact on cost drivers uncertain (Reimer et al, 2007; Wu et al, 2007; Leibson et al, 2001) “Interaction effects” (Page et al,2016) Many Tools Control Utilization (Fail-First strategy, Preferred List, Co-insurance, Co-pay)

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Alzheimer’s Disease – “Looking Beyond the Patient”

Opportunities

Mild cognitive impairment (Zhu et al, 2013) Informal care (Jönsson et al, 2006; Deb et al, 2017) Depression, resilience, distress in caregivers (Lavretsky et al, 2010; Abreu et al, 2018)

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Schizophrenia – “Episodes of Care”

“Off the radar” for Some Stakeholders, Many Questions by Others Fatigue entwined with Cognitive Impairment, Reduced Physical Activity? Contribution to metabolic syndrome (CV

  • utcomes)?

Poor compliance (institutionalization)? Episodes of care (utilization)?

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Depression – “Interest, but not where expected”

High Interest Commercial Plans Non-Psychiatric Utilization (minor somatic complaints including fatigue; Katon et al, 2001; Greenberg et al, 2015) Employers Absenteeism, Presenteeism (Druss et al, 2000; Cocker et al, 2014; Evans-Lacko and Knapp, 2016)

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A Portfolio of Initiatives

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The Rise of RWE

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Accessible Cost Drivers in Development

No (minimal) Additional Expenditures

  • Using Micro-environments (IDN)
  • The "big five in the EU“
  • Within study claims analysis
  • Piggybacking
  • Compendia

Additional Expense

  • Longitudinal cohort, screen failure patients
  • Research Center (direct-to-patient call Center)
  • If it’s after filing, it’s too late
  • Breakthrough?
  • “Novelty makes me nervous”
  • Patients in deep end of the swimming pool?
  • Practice topology as a prognostic factor?
  • Outcomes, not just measures?
  • Complementarity?
  • Budget impact vs cost effectiveness?
  • Piggy-back or Observational?
  • A publication package (adoption; access)
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Systems/ Provider Perspective: What are we Currently Doing and How is it Working?

“Requires an alternative definition of translational research, demonstrating the value of an intervention in the context of it’s novelty.”

In answer to the question