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What We Do Search Engine Optimization Custom Website Designs That - - PowerPoint PPT Presentation
What We Do Search Engine Optimization Custom Website Designs That - - PowerPoint PPT Presentation
What We Do Search Engine Optimization Custom Website Designs That Convert More Visitors Into Customers Website Content Creation, Pages, Blogs, White Papers Website A-B Split Testing Newsletter Design & Management Logo
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- Search Engine Optimization
- Custom Website Designs That Convert More Visitors Into Customers
- Website Content Creation, Pages, Blogs, White Papers
- Website A-B Split Testing
- Newsletter Design & Management
- Logo Design, Email Signatures & Branding Guidelines
- Social Media Strategy & Implementation
- Business Photography Including Google 360 Virtual Tours
What We Do
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- Over 90% of websites have No SEO
- 67% of people use Google, 16% Bing, 12% Yahoo
SEO Facts
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- Keywords - Find out what keywords are
being used by people searching online.
- Backlinks - Get links to your website
from other credible relative websites, these are like votes in Google’s eyes.
- Measure Results – You cannot improve
what you do not measure.
SEO Basics
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- From Google - A keyword is any word or short phrase that describes a website topic or page. -
The more a keyword is used by searchers and websites the more attraction power it has.
- Because keywords are the foundation for inbound marketing (marketing to people already
looking for your product or service)
What Is A Keyword And Why Do I Care?
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- Think Like A Customer And Do Some Searches
- Listen To Your Customers
- Follow Influencers In Your Industry
- Google Search Suggestions
- Pay Per Click Advertising
- Keyword Tools
- Your Competitors – View Source Code or Use keywordspy.com
Start Discovering Keywords
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- Think Like A Customer
- Listen To Your Customers
- Follow Influencers In Your Industry
- Google Search Suggestions
- Your Competitors – View source code or use keywordspy.com
- Keyword Tools
Where To Discover Initial Keywords?
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- WordStream http://www.wordstream.com/keywords
- Wordtracker http://www.wordtracker.com/
- HitTail http://www.hittail.com/
- Screaming Frog SEO Spider Tool http://www.screamingfrog.co.uk/seo-spider/
- SEM Rush http://www.semrush.com/
- Google Keyword Planner http://adwords.google.com/keywordplanner
- Google Trends http://www.google.com/trends/
- SortMyList http://sortmylist.com/
Keyword Tools
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- The sun only shines on you when you are on the top of the mountain.
- It is better to be on the top of many small mountains than half way up a huge one.
Keyword Considerations
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- Google search allintitle: keyword shows you how many web pages include that
keyword in a title tag.
Check Keyword Competitors
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How To Measure Results Accurately
- Sign out of Google and disable customization based on search history
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Get It All Down In Excel
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