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What is narrative change? What is narrative? Narrative is - - PowerPoint PPT Presentation
What is narrative change? What is narrative? Narrative is - - PowerPoint PPT Presentation
What is narrative change? What is narrative? Narrative is everywhere and its nowhere. Communications & Messaging Short term Surface level Focus on behavior change Narrative Change Long term Deep
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Narrative is everywhere and it’s nowhere.” “
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Communications & Messaging
- Short term
- Surface level
- Focus on behavior change
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Narrative Change
- Long term
- Deep and systematic
- Focus on motivations and norms
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The Face of Poverty Changes
and Americans are less sympathetic.
Percentage of black faces used to depict poverty
Actual black poverty rates.
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SPECIAL REPORT
MARIJUANA IN AMERICA
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SPECIAL REPORT
MARIJUANA IN AMERICA
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The Narrative Initiative
Jee Kim, Executive Director
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