What is narrative change? What is narrative? Narrative is - PowerPoint PPT Presentation

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What is narrative change? What is narrative? Narrative is everywhere and its nowhere. Communications & Messaging Short term Surface level Focus on behavior change Narrative Change Long term Deep

What is narrative change?
What is narrative?
“ Narrative is everywhere and it’s nowhere.”
Communications & Messaging  Short term  Surface level  Focus on behavior change
Narrative Change  Long term  Deep and systematic  Focus on motivations and norms
The Face of Poverty Changes and Americans are less sympathetic. Percentage of black faces used to depict poverty Actual black poverty rates.
SPECIAL REPORT MARIJUANA IN AMERICA
SPECIAL REPORT MARIJUANA IN AMERICA
The Narrative Initiative Jee Kim, Executive Director

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