SLIDE 1
- What Is it & Why Do It
- Digital Delivery to Hundreds of Cable Outlets
- Dedicated Fulfillment Website
- Multi-Wave Promotion
- Evaluation
What Is it & Why Do It Digital Delivery to Hundreds of Cable - - PowerPoint PPT Presentation
What Is it & Why Do It Digital Delivery to Hundreds of Cable - - PowerPoint PPT Presentation
What Is it & Why Do It Digital Delivery to Hundreds of Cable Outlets Dedicated Fulfillment Website Multi-Wave Promotion Evaluation What Is It: Multi-client campaign compilation model for distributing TV PSAs digitally Why
SLIDE 2
SLIDE 3
What Is It:
Multi-client campaign compilation model for distributing TV PSAs digitally
Why Do It:
Lowers cost for participants
Productive use of PSA resources
Provides cable systems with programming
- ptions
Excellent client cost-benefit
SLIDE 4
Digital Delivery
Delivery of digital files and collateral
Two delivery platforms
Immediate access to PSAs
Industry leading partner & technology
Custom formatted files
Safe and approved download site
SLIDE 5
New Dedicated Website
Direct link
Home page featuring participating campaigns
www.GoodwillCablePak.com
SLIDE 6
Website Contents
Client summary
Campaign description
Viewable files
Broadcast PSA download instructions
SLIDE 7
Website Contents
Campaign preview & download options
SLIDE 8
Promotion
Wave 1
- Hard copy/online 4-page newsletter
- Sent to hundreds of local cable and
PBS stations
- Provides download links
- Provides rationale for usage
SLIDE 9
Promotion
Wave 2
- Blast email sent to all CablePAK outlets
- Provides download links
- Provides rationale for usage
SLIDE 10
Promotion
Wave 3
- Hard copy direct mailer sent to all
cable outlets
- Includes an evaluation BRC
SLIDE 11
Campaign Evaluation
Sign in procedures same with new website
On your portal click on CablePAK
View Report
SLIDE 12