What COVID-19 has done to the news Jill Nicholson Dir. of Customer - - PowerPoint PPT Presentation

▶
what covid 19 has done to the news
SMART_READER_LITE
LIVE PREVIEW

What COVID-19 has done to the news Jill Nicholson Dir. of Customer - - PowerPoint PPT Presentation

Oct 08, 2022 36 likes •310 views

What COVID-19 has done to the news Jill Nicholson Dir. of Customer Education jill@chartbeat.com April 2020 WHO WE ARE We enable meaningful stories to thrive wherever they live 700 enterprise publishers 50 billion pageviews tracked per

slide-1
SLIDE 1

What COVID-19 has done to the news

April 2020

Jill Nicholson

  • Dir. of Customer Education

jill@chartbeat.com

slide-2
SLIDE 2

2

WHO WE ARE

We enable meaningful stories to thrive — wherever they live

700 enterprise publishers 50 billion pageviews tracked per month 70 Countries 6 Continents

slide-3
SLIDE 3

3 3

*Articles containing the entities Coronaviru', COVID19, Covid19 and keywords '%coronavirus%' OR keywords LIKE '%Coronavirus%' OR keywords LIKE '%COVID-19%' OR keywords LIKE '%covid-19%' OR keywords LIKE '%Covid-19%' OR keywords LIKE '%novel coronavirus%' OR keywords LIKE '%corona-virus%' OR keywords LIKE '%Koronaviruss Covid-19%' OR keywords LIKE '%covid 19%' OR keywords LIKE '%COVID%' OR keywords LIKE '%koronaviruss%' OR keywords LIKE '%covid%' OR keywords LIKE '%covid19%' OR keywords LIKE '%koronavirus%' OR keywords LIKE '%corona virus%' OR keywords LIKE '%2019-nCoV%' OR keywords LIKE '%koroonaviirus%' OR keywords LIKE '%COVID 19%' OR keywords LIKE '%Covid-19%' OR keywords LIKE '%Covid19%' OR keywords LIKE '%COVID19%' OR keywords LIKE '%nCoV%' OR keywords LIKE '%Covid 19%' OR keywords LIKE '%CORONAVIRUS%' OR keywords LIKE '%2019 nCoV%' OR keywords LIKE '%2019-nCoV ARD%' OR keywords LIKE '%SARS-CoV-2%'

RESEARCH METHODOLOGY

We analyzed 87 billion pageviews

  • n 27.7 million articles, including

1.7 million articles about COVID-19*

This analysis is based on aggregated and anonymized data pulled from global media sites that work with Chartbeat and allow us to use this data for research purposes.

slide-4
SLIDE 4

4

AGENDA

We’ll investigate how reader engagement has changed:

How much people are reading Where they are finding content Which topics are most engaging

slide-5
SLIDE 5

5

Trends in coverage & traffic

slide-6
SLIDE 6

6

TRAFFIC TRENDS

Though coverage dipped over the weekend, the number

  • f articles produced on

weekdays is still more than 86K per day. The growth in coverage slowed this week, with

  • nly 3% more articles

than the previous week.

slide-7
SLIDE 7

7

As of the week of March 23, COVID-19 articles receive about 32%

  • f all pageviews, similar

to previous week in terms of proportion, but down in terms of raw traffic (-6.4%).

TRAFFIC TRENDS

slide-8
SLIDE 8

8

TRAFFIC TRENDS

Traffic to COVID-19 articles in Italy has been steadily dropping since March 11, as the country remains in a long-term lockdown

Down 17% week over week

slide-9
SLIDE 9

9

TRAFFIC TRENDS

In the US, traffic peaked days after stay-at-home orders in San Francisco and New York, and has declined at a much slower rate than Italy

Down 9.4% week over week

slide-10
SLIDE 10

10

Referrer trends

slide-11
SLIDE 11

11

REFERRER TRENDS

Search traffic to COVID-19 articles has been trending down since March 6. Social traffic has been peaking on Mondays, then slowly decreasing throughout the week (down 18% from Monday to Thursday).

slide-12
SLIDE 12

12

REFERRER TRENDS

In terms of traffic, Google Search continues to drive an average of 500 million daily pageviews, compared to 230 million for Facebook.

slide-13
SLIDE 13

13

REFERRER TRENDS

Average Engaged Time from Google Search is notably higher than average engagement from Facebook.

GOOGLE SEARCH FACEBOOK

40s 30s

slide-14
SLIDE 14

14

REFERRER TRENDS

Google Search traffic has been relatively stable week over week, but Facebook numbers have decreased

Referrer Total Engaged Time Pageviews Google Search

  • 0.2%
  • 1%

Facebook

  • 8%
  • 4.5%
slide-15
SLIDE 15

15

REFERRER TRENDS

Referrers ranked by traffic on March 27 (same order as previous week):

1. Google News 2. Google Chrome Suggestions 3. Twitter 4. Bing 5. Flipboard 6. Smart News 7. Yahoo

slide-16
SLIDE 16

16

REFERRER TRENDS

Most referrers are driving less traffic than the previous week, with

  • nly Smart News,

Yahoo, and Flipboard seeing increases.

Referrer Week-over-week Change SmartNews

+25%

Yahoo

+4%

Flipboard

+1%

Google Chrome Suggestions

  • 1%

Bing

  • 3%

Google News

  • 4%

Twitter

  • 6%
slide-17
SLIDE 17

17

Engagement & topic trends

slide-18
SLIDE 18

18

TRAFFIC TRENDS

COVID -19 articles account for about 34%

  • f Total Engaged Time.
slide-19
SLIDE 19

19

TRAFFIC TRENDS

They also have a higher Average Engaged Time than general articles, showing how valuable this content is to readers.

COVID-19 ARTICLES ALL OTHER ARTICLES

40s 35s

slide-20
SLIDE 20

20

CONTENT TRENDS

Total Engaged Time on COVID-19 articles decreased 3.7% compared to the previous week. Most popular terms in coronavirus coverage:

1. Wuhan 2. NHS 3. CDC 4. ISSO 5. World Health Organization 6. Hubei

slide-21
SLIDE 21

21

CONTENT TRENDS

Almost half the engagement on the top 100 stories went to live blogs

Type % of Top 100 % of engagement Top traffic source Articles 49% 35% Various Live blogs 39% 45% Internal Infographics 8% 12% Search Longform 4% 7% Social

slide-22
SLIDE 22

22

CONTENT TRENDS

Previous research shows the type of content people consume is different

  • n each platform:

Homepage

  • Breaking updates
  • Live blogs

Social

  • Human stories
  • Emotional content
  • Social apps

Search

  • Factual content
  • Personally relevant

information

  • Interactives &

infographics

slide-23
SLIDE 23

23

CONTENT TRENDS

Most popular terms in non-coronavirus coverage: News

  • World leaders

Donald Trump, Boris Johnson, Jair Bolsonaro

  • US Politics

Joe Biden, Bernie Sanders, Congress, Senate, Democratic, Republican

Entertainment

  • Celebrities

Prince Harry, Meghan Markle

  • Entertainment

Hollywood, Netflix

  • Social apps

Instagram, Whatsapp

Sports

  • Soccer

Premier League, Liverpool, Manchester United, Real Madrid, Arsenal, Manchester City

  • Basketball

NBA

slide-24
SLIDE 24

24

Key takeaways

slide-25
SLIDE 25

25

KEY TAKEAWAYS

  • 1. Growth in coverage and traffic has started to slow, particularly in

countries that have been hit hard by the virus.

  • 2. By country, traffic tends to climb quickly as the virus spreads, but

peaks within days of a lockdown.

  • 3. The Google environment is by far the dominant source of traffic.
  • 4. Engagement is higher on content that is directly related to

coronavirus, but other topics have been steadily growing.

slide-26
SLIDE 26

26

RESOURCES

Where to get more info:

  • Email your Customer

Success Manager

  • Learn more about

Chartbeat by contacting hello@chartbeat.com

Stay up to date with Chartbeat’s research on our blog: blog.chartbeat.com

slide-27
SLIDE 27

Thank you.

chartbeat.com

Jill Nicholson

  • Dir. of Customer Education

jill@chartbeat.com @tumbling_after