Wha hat t to o keep i in n mind to c crea eate e buy uy-in - - PowerPoint PPT Presentation

Wha hat t to

• keep i

in n mind to c crea eate e buy uy-in in for

• r you
• ur

pres esen entation

Quinten Edward Williams

Buy-in...

requires tailoring your presentation to your audience.

*Buy-in means developing rapport with your audience, so that they accept your design solution.

Cond

• nduct

an an au audience an anal alysis:

Tailor

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presentation

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• ur a

audience req equires es y you to know y your audien ence, e, a and kno nowing ng wha hat t the hey ne need from y you.

• Walk stakeholder through findings before the presentation (to not be blindsided by objections).

○ Always be in contact with your stakeholders. Involve them in the process.

• Tailor your presentation to the specific audience. Make it relevant to the audience.

○ Adjust your content. ○ Adjust your style. ○ Adjust your structure.

• Create a connection with the audience.

○ Use illustrations, diagrams, demonstrations, mock-ups, models and prototypes. ○ Use metaphors and ground them with specific examples.

• Get to the point, and be specific.

○ Know the important points that need to be transferred. ○ Make sure the audience understands how the solution addresses their need. ○ Respond to objections, and incorporate feedback into improvements.

• Tie messages back to the site, and the value to the users.

○ You are presenting something that has a relevance to a specific part of the world.

Rapport is about motivating a person/group to accept your position.

• Be animated.

○ Show enthusiasm and dynamism, and be present. ○ Employ vocal variety, body gestures, and movement over the speaking area. ○ Remember the power of the pause.

• Use supporting material that bolsters the credibility of your work.

○ Stories and photographs/videos ○ Reference research and quotes ○ Statistics and case study examples

• Be prepared for questions in the form of a conversation after the presentation.

○ Invite questions, and use facts, stories, and examples to respond to the questions. ○ Tailor your answers to strengthen your position, but don’t argue with the audience. ○ Know the troublemakers in the audience ○ Listen, and identify root causes to objections.

• Have a second closing, after the questions.

○ Keep it brief, and summarise key message. ○ Be cognisant of the content of the Q&A conversation.

Rapport is about motivating a person/group to accept your position.

• Present content at the right level.

○ How much detail is your audience wanting? ○ What is the key messages that they want to know? ○ What are they particularly interested in?

• Set an expectation in the audience.

○ Often it is useful to inform your audience know how the presentation will unfold.

• Understand the context in which you are presenting

○ What external factors may influence the uptake or concentration levels in the presentation? ○ How does the time and place of the presentation affect it?

• Dress appropriately, you are dressing to appeal to the audience.

○ Know your audience, what type of dress code is expected of you? ○ Dress one step up from the audience.

• Rehearse your presentation.

○ Present to a colleague and get feedback. ○ Is your message coming across?

Rapport is about motivating a person/group to accept your position.

• meaganhearne. (2016, June 22). Analyzing Rhetoric with I Love Lucy. Retrieved February 17, 2019, from https://stretcheddimensions.wordpress.com/2016/06/22/analyzing-rhetoric-with-i-love-lucy/

Plan content, structure and delivery according to Aristotle’s rhetorical appeals

Be e prep epared

• ed. Reh

ehea earse.