Welcome to CUNY Social Media Session October 18, 2019 CUNY Central - - PowerPoint PPT Presentation

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welcome to cuny social media session
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Welcome to CUNY Social Media Session October 18, 2019 CUNY Central - - PowerPoint PPT Presentation

Oct 16, 2022 45 likes •235 views

Welcome to CUNY Social Media Session October 18, 2019 CUNY Central Team Ellen Lai Social Media Director ellen.lai@cuny.edu 646-664-9316 Janise Lazarte Social Media and Digital Marketing Manager janise.lazarte@cuny.edu 646-664-9329

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Welcome to CUNY Social Media Session

October 18, 2019

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CUNY Central Team

Ellen Lai Social Media Director ellen.lai@cuny.edu 646-664-9316 Janise Lazarte Social Media and Digital Marketing Manager janise.lazarte@cuny.edu 646-664-9329

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Hootsuite Event

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Feedback on Hootsuite

Any problems or issues? Any good tips to share? Hootsuite training services:

education.hootsuite.com

Client Services Contact Gobi Nadesh Implementation Consultant gobi.nadesh@hootsuite.com 647-332-4624

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Future campaigns and initiatives

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#CUNYTUESDAY DECEMBER 3, 2019

Start thinking about your campaigns Potential Target Audiences:

  • 560,000 alumni on

Facebook

  • 1,100 donors

cunytuesday.org

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#CUNYTuesday Calendar

October 23: Share social media toolkit November 1-15: Paid and organic content launch November 16-December 2: Continue to push for donations and post giving messages December 3: #CUNYTuesday December 10: Post-mortem notes and analytics

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Future Campaigns

Early Voting Starts on Saturday, Oct. 26 Census 2020: CUNY Census Corps

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Weekly Digest and CUNY Events Calendar

  • The weekly digest is a valuable

source of information

  • News and events from each

college

  • Email is sent every Monday

from Central Office

  • Offers opportunities to

collaborate with other schools and programs

  • Use the CUNY Events

Calendar

  • Info about the events provide

content for the Monday and Thursday morning briefs

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How can we work together?

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Using Hootsuite to collaborate

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Social Media Request Form

Evergreen and planned content

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Using Slack to communicate with the team

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BRAINSTORMING SESSION

Group Activity

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Come Up with Ways to Collaborate with Other Schools

  • Spend the next 15 - 20 minutes to discuss ways to work with
  • ther schools on specific initiatives, projects, or events
  • What do you have lined up for the Fall and Spring semester?
  • Is there a school that you can reach out to for collaboration?
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Accessibility for Social Media

  • General Requirements
  • Specific platforms

○ Facebook ○ Twitter ○ Instagram ○ Flickr ○ YouTube

  • More Resources

Steven Medina Accessibility Specialist steven.medina@cuny.edu

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Intro to Media team

  • Seeking opportunities to

collaborate with schools and their video teams

  • Can offer advice and guidance
  • n how to shoot video, take

photos, and boost your multimedia presence on your social media accounts

Annette Calderon Director of Advanced Media annette.calderon@cuny.edu

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Interested in becoming a Digital Council Co-Chair?

  • One representative from a

senior college

  • One representative from a

community college

  • Work with Central Office

to address short and long-term goals for the University

  • Help set the agenda for

future digital council meetings Contact: digital@cuny.edu

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Q&A

Mentimeter