Welcome to CUNY Social Media Session October 18, 2019 CUNY Central - PowerPoint PPT Presentation

Welcome to CUNY Social Media Session October 18, 2019

CUNY Central Team Ellen Lai Social Media Director ellen.lai@cuny.edu 646-664-9316 Janise Lazarte Social Media and Digital Marketing Manager janise.lazarte@cuny.edu 646-664-9329

Hootsuite Event

Feedback on Hootsuite Any problems or issues? Client Services Contact Any good tips to share? Gobi Nadesh Implementation Consultant Hootsuite training services: gobi.nadesh@hootsuite.com education.hootsuite.com 647-332-4624

Future campaigns and initiatives

#CUNYTUESDAY DECEMBER 3, 2019 Start thinking about your campaigns Potential Target Audiences: 560,000 alumni on ● Facebook 1,100 donors ● cunytuesday.org

#CUNYTuesday Calendar October 23: Share social media toolkit November 1-15: Paid and organic content launch November 16-December 2: Continue to push for donations and post giving messages December 3: #CUNYTuesday December 10: Post-mortem notes and analytics

Future Campaigns Early Voting Starts on Saturday, Oct. 26 Census 2020: CUNY Census Corps

Weekly Digest and CUNY Events Calendar The weekly digest is a valuable Use the CUNY Events ● ● source of information Calendar News and events from each Info about the events provide ● ● college content for the Monday and Email is sent every Monday Thursday morning briefs ● from Central Office Offers opportunities to ● collaborate with other schools and programs

How can we work together?

Using Hootsuite to collaborate

Social Media Request Form Evergreen and planned content

Using Slack to communicate with the team

BRAINSTORMING SESSION Group Activity

Come Up with Ways to Collaborate with Other Schools ● Spend the next 15 - 20 minutes to discuss ways to work with other schools on specific initiatives, projects, or events ● What do you have lined up for the Fall and Spring semester? ● Is there a school that you can reach out to for collaboration?

General Requirements ● Accessibility for Specific platforms ● Facebook ○ Social Media ○ Twitter Instagram ○ Flickr ○ Steven Medina YouTube ○ Accessibility Specialist ● More Resources steven.medina@cuny.edu

Seeking opportunities to ● collaborate with schools and their video teams Can offer advice and guidance ● Intro to Media team on how to shoot video, take photos, and boost your multimedia presence on your Annette Calderon social media accounts Director of Advanced Media annette.calderon@cuny.edu

Interested in becoming a Digital Council Co-Chair? ● One representative from a ● Work with Central Office senior college to address short and ● One representative from a long-term goals for the community college University ● Help set the agenda for future digital council meetings Contact: digital@cuny.edu

Q&A Mentimeter

Welcome to CUNY Social Media Session October 18, 2019 CUNY Central - PowerPoint PPT Presentation

Welcome to CUNY Social Media Session October 18, 2019 CUNY Central Team Ellen Lai Social Media Director ellen.lai@cuny.edu 646-664-9316 Janise Lazarte Social Media and Digital Marketing Manager janise.lazarte@cuny.edu 646-664-9329

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