WELCOME SITE SOCAL TOWN HALL OUR 2020 SITE SOCAL PRESIDENT Alisa - - PowerPoint PPT Presentation

WELCOME SITE SOCAL TOWN HALL

OUR 2020 SITE SOCAL PRESIDENT

Alisa Walsh, CIS EventWorks

VENUE SPONSOR

Complimentary Courses Available Online

Continuing Education

RESOURCES AVAILABLE

Please Visit the SITE Global Linkedin Page www.linkedin.com/company/site

PANELIST

Jenn Glynn, President – SITE Global

PANELISTS

Holly Niedzielski, Director of Event Marketing – Ingram Micro Kelley Lansing, Associate Planner Ingram Micro

PANELIST

Darren Green, Senior Vice-President of Sales, LA Tourism and Convention Board

Los Angeles Tourism & Convention Board

E X E C U T I V E C O M M I T T E E M E E T I N G

APRIL 6, 2020

K N O W N L O S S E S T O D A T E

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Los Angeles Tourism & Convention Board

• In March, City hotel occupancy has fallen from 82.0% to 19.4%,

with continued declines anticipated

• During that same period, ADR has fallen from $182 to $125
• Over 35 hotels have closed indefinitely
• LAX passenger traffic has declined by 85%
• Corporate partners have withdrawn from multi-year deals
• Membership dues have been suspended for 90 days

Los Angeles Tourism & Convention Board

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S M I T H T R A V E L R E S E A R C H - L A C i t y

Los Angeles Tourism & Convention Board

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S M I T H T R A V E L R E S E A R C H ( T h u r s . 2 p . m . )

Los Angeles Tourism & Convention Board

• Ticketed venues - Public Health Order update
• County Public Health Department

– Partnering with Hotel Association Los Angeles – Secured 10,000 rooms at 115 hotels within LA County – Also partnering with California Lodging & Hotel Association on homeless needs

• L.A. Convention Center

– To serve as Field Medical Station - Licensed until June 15 – Initiated by City of Los Angeles

• LAWA contract – suspending current activities

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C I T Y O F L O S A N G E L E S

Los Angeles Tourism & Convention Board

COMMUNICATION EFFORTS

1. Contacting groups scheduled to hold their meetings within the next 90 days to get feedback

• n their meetings moving forward

2. Communicating the latest information on the state and city protocols as it addresses non- essential meetings taking place 3. Recommending rebooking as opposed to cancellation when and where possible 4. Informing the hospitality community on developments as we receive information 5. Addressing Force Majeure questions and issues, recommending that stakeholders communicate directly with customers as these clauses vary by hotel and venue 6. Updating the MeetLA website daily and referring clients and stakeholders which addresses most questions. www.discoverlosangeles.com/health-and-safety-update

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C O N T I N U I T Y O F B U S I N E S S

Los Angeles Tourism & Convention Board

1) STAKEHOLDER COMMUNICATION: Weekly (Friday)

• Latest Updates, Resource Referrals, Research Tabs, New Funding Initiatives

2) SOCIAL MEDIA LISTENING: Bi-Weekly (Monday, Friday)

• Top stories in LA related to posts, re-tweets, and likes

3) SOCIAL MEDIA ASSETS: Currently pushing the local economy and sustaining relationships

• dineLA To-Go: 700 restaurants listed that provide take out or delivery
• Virtual Tours: "Things to Do" in LA without leaving your home (e.g. Peterson Museum)
• "Windows" Posts: Tie-in between LA, SF, and NYC to promote beautiful city photos through home

windows

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C O M M U N I C A T I O N S & S O C I A L M E D I A

Los Angeles Tourism & Convention Board

EXPECTED APPROACH: Recovery is expected to radiate out from LA; sentiment survey indicates road trips & regional recovery first

• Drive markets ==> to Domestic Markets ==> to International Markets

EXPECTED TIMING: Per Tourism Economics...Q2 is gone...Q3 is the bottom of the "U" recovery...Q4 shows growth

• Big question surrounds the potential of a second corona virus wave in the fall of 2020
• Data sources will help determine timing

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M A R K E T I N G R E C O V E R Y P L A N S

Los Angeles Tourism & Convention Board

SALE STRATEGIES

• 1. Presenting alternate dates for short term bookings to mitigate full cancellations
• 2. Implementing virtual site inspections and virtual presentations to secure future business
• 3. As our booking window is well beyond the projected containment timeline, we are staying the

course when it comes to generating leads and bookings

• 4. Reviewing tradeshows and client events in key markets and making adjustments as needed
• 5. Thoughtful approach when it comes to sales/client engagement, offering assistance and getting a

temperature check by being sensitive to what our planners are currently dealing with

• 6. Proactive planning for a new digital campaign that will launch as soon as the crisis subsides

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C O N T I N U I T Y O F B U S I N E S S

Los Angeles Tourism & Convention Board

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PANELIST

Michael Dominguez, President and CEO- ALHI

➢ Important to note that $1 Trillion

• f the CARES Act are loans.

Sometimes “mischaracterized” as “Bail Outs”.

THANK YOU TO OUR PANELISTS!