WELCOME The Politics of Food: Understanding the Relationship - - PowerPoint PPT Presentation

The Politics of Food: Understanding the Relationship between Food Policy Issues, Societal Impact Factors and Consumer Food Behaviors

WELCOME

Tracy Fox, MPH, RD President, Food, Nutrition & Policy Consultants, LLC Culver, IN tracy@foodnutritionpolicy.com @TracyFoxRD

The Politics of Food: Understanding the Relationship between Food Policy Issues, Societal Impact Factors and Consumer Food Behaviors

• Food policy trends and consumer reactions
• Surveys and reflections
• What it all means? Take-aways for educators

and advocates

3

Overview

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Menu Labeling

U.S. Consumers Want Menu Labeling Several surveys have found that a large number

• f consumers want and use menu labeling when

it is available, and a variety of restaurant, movie theater, convenience store, and supermarket chains already are successfully providing calorie information.

RWJF Comments to FDA, July 2017

Parents favor nutrition standards for all food sold to students

The majority of parents are concerned with the state of children’s health and childhood obesity

National Polling Over Time Key Findings

• Over last decade, public and policy maker

awareness that policies impact obesity has increased significantly

• Attribution of obesity/diabetes more of a

combination of personal behavior and policy/environment – not just personal

• Divide between D’s and R’s not as extreme
• Overall, D’s and R’s AGREE that policy makes a

difference in health and obesity

National Polling Over Time Key Findings (cont’d)

• Divide shows itself in specific policies
• Across board, both parties view policies to

promote, enhance, strengthen as positive (building sidewalks, healthy food incentives)

• Words like Ban, Tax, Restrict met with less

support mainly with R’s

• Policy makers and people - consistent

• Tracks opinions on food policy among registered

voters and Opinion Leader Shoppers (politically aware, socially active, primary shoppers)

• 4th survey (‘10, ‘10, ‘12, ‘16); recent one

conducted Sept. 2016

• 684 Opinion Leader Shoppers

2016 Food Temperance Survey in America

“While food policy approaches differ between Democrats and Republicans, there has been a significant shift since 2010 in Opinion Leader Shoppers’ thinking about who holds the primary responsibility for making the right food choices to stay healthy and avoid

• besity.”

#1 Take Away

Who holds primary responsibility for healthy choices

Individuals still #1; Gov’t #2

Is it all about HOW you ask the question?

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What does it mean for educators/advocates?

• Policy and environment matter
• Defend and protect the gains
• Highlight successes & build the evidence base
• Communicate-story telling through data
• Policy maker engagement: FB, Twitter, face-to-

face

• Messaging is key

Tracy Fox, MPH, RD President, Food, Nutrition & Policy Consultants, LLC Culver, IN tracy@foodnutritionpolicy.com @TracyFoxRD

Thank You!

T he Impor tanc e of Soc ie tal F ac tor s

• n Influe nc ing and Impac ting

Consume r Habits and Be havior s

Susa n F inn, PhD, RDN, F ADA Princ ipa l, F inn/ Pa rks & Asso c ia te s

T

• da y’ s Go a ls
• Hig hlig ht so c ie ta l issue s a nd c ha ng e s tha t impa c t

nutritio n e duc a tio n a nd b e ha vio r

• Pro vide my vie ws o n c o mmunic a tio n stra te g ie s to

a ddre ss the m

• F

a c ilita te disc ussio n a mo ng a tte nde e s re g a rding pe rso na l e xpe rie nc e s a nd so lutio ns tha t re mo ve b a rrie rs a nd c re a te o ppo rtunitie s

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So c ie ta l T re nds: Cha lle ng e s o r Oppo rtunitie s

• De mo g ra phic shifts
• Co mple xity in the ma rke tpla c e
• Co nfusio n a b o ut sc ie nc e
• E

ro sio n o f a utho rity

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De mo g ra phic Shifts

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Co mple xity o f the Ma rke tpla c e

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Co nfusio n Ab o ut Sc ie nc e

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T he mo re data we c o lle c t, the mo re falsity g ro ws. T he haystac k g e ts b ig g e r and what we ’ re lo o king fo r - the ne e dle - is b urie d de e p.

• Da vid Bro o ks

So c ia l Me dia Ac tivity

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70 millio n mo nthly US use rs in Q1 o f 2017

7% inc r e ase

• ve r

2016

1.94 b illio n wo rldwide use rs in Ma rc h 2017

18% inc r e ase

• ve r

2016

167 b illio n mo nthly se a rc he s wo rldwide 300 ho urs o f vide o uplo a de d e ve ry minute s Almo st 5 b illio n vide o s wa tc he d da ily

E ro sio n o f Autho rity

While the inte rne t has allo we d mo re pe o ple to ac c e ss mo re info rmatio n than e ve r b e fo re , it also has g ive n the m the illusio n o f kno wle dg e whe n in fac t the y are dro wning in data and c he rry pic king what the y c ho o se to re ad.

• T

ho ma s M. Nic ho ls, T he De ath o f E xpe rtise

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So c ie ta l T re nds: Cha lle ng e s a nd Oppo rtunitie s

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• De mo g ra phic shifts
• Co mple xity in the ma rke tpla c e
• Co nfusio n a b o ut sc ie nc e
• E

ro sio n o f a utho rity

Re c o mme nda tio ns

• Jo in fo rc e s with like -minde d pro fe ssio na ls a nd o rg a niza tio ns
• Co mmunic a te c o mpe lling me ssa g e s a nd so lutio ns thro ug h

so c ia l me dia

• K

e e p c urre nt with wha t’ s ha ppe ning in the ma rke tpla c e

• T

ry to unde rsta nd o the rs’ vie ws a nd whe re the y c o me fro m

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Disc ussio n

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T ha nk yo u!

F

• r mo re info rma tio n, c o nta c t:

susa n.finn@ o utlo o k.c o m