WELCOME The Evolution of the Television Video The future of TV - PowerPoint PPT Presentation

WELCOME The Evolution of the Television Video

The future of TV begins

Overview

Rave reviews from all over the world! Experience the pride of LG OLED TV Engadget Reviewed Techlicious PC MAG Official Best of CES : Best TV Product Editor’s Choice Award Top Pick of CES 2016 Awards Best of CES 2016 : Best Television Tom's Guide Ubergizmo TechSpot CTA (Pre-CES) CES 2016 Awards : Best New Tech Best of CES Best of CES 2016 CES Best of Innovation Awards : Best TV (Top Pick) HD Guru Man's Journal Pocketlint Best in Show Best of CES 2016 Best of TVs of CES 2016 : The 17 coolest things we saw CTA (Pre-CES) Wired Envisioneering Men's Health CES Best of Innovation Awards: Video Best of CES 2016 Best of CES Award Best of CES 2016 Displays (Technology, Innovation and Design) Tech50 Plus Computer Bild BGR Best of CES: Best TV of CES 2016 CES Best Product Award CES 2016 Winner

The future of TV begins The World’s First 4K OLED TV 1 Self-lighting Pixel & 33 Mega Color Pixels 2 Perfect Black & Perfect Colour 3 Clear Motion 4 Art Design – ultra slim 4.8mm 5

The World’s First 4K OLED TV

Self lighting pixels A red rose becomes more brilliant when set against a background of ‘true black’. That’s why TVs need perfect black for vivid color expression.

Picture-on on-Glass Design Design

SOUND BAR SOUND

Perfect Black creates Perfect Colour

Perfect viewing angle Original Image 60 ̊ 30 ̊ 30 ̊ 60 4K OLED TV 4K VA LCD TV Center

Infinite contrast 1,000,000:1 ↑ LCD TV LG OLED TV 5,000 : 1↓ Black Area Brightness Black Area Brightness 0.2~0.3nits 0.0005nits Y2016 : 1,000nits (estimated) Y2016 : 800nits

Contrast maximizer VA LCD TV LG OLED TV Perfect Black makes Perfect Colour

3D colour mapping 3D Color Mapping LG OLED TV Compensate Primary Color + Color Depth Display Orig igin inal l Image Original Dev. ≤ 3 color Color of image is closer to original color Tone Mapping 2D Color Mapping 2D Norma mal LCD TV Process Compensate Primary Color Only Display Original Dev. > 6 color Color of image is far from original color

Dynamic Range in Television

Dynamic Range in Television Only OLED TV can express intended colors even in the darkest scene

2016 2016 new features

LG’s webOS 3.0 0 becomes simpler and smarter! Smart Magic Mobile Launcher Magic Zoom Magic Remote connection Meet 2016 Renewed Easier connection TV control just See every detail with Launcher. than ever to enjoy became easier and Magic Zoom. content in more convenient. smartphone on a TV. Focus Enlarge portion of the screen (up to 300%) Live Zoom Enlarge the whole screen (up to 500%) Easier and Faster Zoom In and Out Simplified Connectivity A Smart Remote for a Navigation Smart TV Sometimes we wonder ‘what is You can still watch TV while It would be nice to watch a Users can control their TV and it’ while watching TV. Then just simultaneously searching for content in your smartphone set top box with a single Magic press the ‘Zoom’ button, the new contents or apps. A new through TV screen without Remote. In addition, the images will zoom in by up to wedge on the left side of the complicated connection simplified OS does not cover the 300%. Holding the button down screen enables previews and process. The connection also screen anymore, allowing takes users to the maximum quick searches. turns the smartphone into a viewers to continue watching zoom of 500%. magic remote control. while they search for their next selection.

Ma Magic gic Zo Zoom om Users magnify ‘hard to see objects or letters’ with the help of “Magic Zoom” function , that enlarges images up to 500% without any degradation “Focus” Orig igin inal l Image Short press of “Zoom” button Maintain The Pointer is changed into [Magnifying glass] The Magnified area is movable 4K picture according to pointer positions and screen gets magnified (Max. 300%) quality “Live zoom” Long press of + “Zoom” button 200% 200% - Position the pointer where you want to Possible to hide magnify and zoom with the wheel of the original PIP image Live TV, HDMI, USB video clips (considering USB photos) Magic Remote (Max. 500%) (using “Back” button) (Unavailable to magnify CP videos and analogue videos)

Magic Mobile Connection Users can easily connect their mobile phone to TV through LG Remote App without complicated settings. Then, they can select, execute and edit mobile Apps on TV. LG Remote App ③ Click the icon ④ Click “+ ” WiFi IOS, Android ① Install LG Remote App ③ Execute “Mobile App” ④ Add your favorite apps on your mobile with Magic remote by clicking “+” icon ② When you execute the App on the mobile, it begins pairing with TV automatically

New Magic Remote 2015 2016 Scre reen remote te  Change webOS 3.0 - Inputs → STB Power - Guide → STB menu  New - Add trick play button webOS 2.0 (REW/Play/FF/Pause)  Remove number button - Add “Zoom” button  Remove “STB Power/Menu”

My My Conte Content nt To help users find favorite contents and enjoy them easily, ‘My Content’ function lets you automatically add recommended content and edit them After launching Home, then click ‘My Content’ Click My Content Search and add your favorite content LG Content Store

My My Chan Channe nels ls webOS 2.0 webOS 3.0 Add channels from EPG (more than 10 channels) Add channels to ‘My Channels’ (up to eight channels) * EPG : Electronic Program Guide

Chan Channe nel l Advisor Advisor LG webOS TVs know which programs users prefer to watch via analysis of your watching behaviors, and display the programs on specific time slots them often watch While watching program, TV suggests your favorite program on another channel at 8:00 PM

Mu Musi sic c Play Player er Users can listen to the music through the TV speaker while using another app or even when the TV screen is turned off by using LG’s new Music Player widget “Screen On” Screen Off “Screen Off”

My Starter ‘My Starter’ pops up at the time you set up and TV displays current time and today’s weather and schedules. You can check such necessary information every day Date Time Weather Schedule Possible to align the schedule of ‘My Starter’ with my mobile schedule - Possible to hide the schedule from Setting menu. • If schedule is not paired NO DEVICE PAIRED. D. You can see your schedule in Google calendar if use LG Remote App.

Multi-view By using “ Multi- view”, users can watch two live TV programs or live TV program and external program at once, or check whether a commercial ends or not on your main live TV channel Possible to control channel and volume by selecting the screen Live ve TV + ABC Live ve TV Start “Multi - view” app 2 Tuner TV Only Click “Inputs” to execute Live ve TV + Ext xternal ernal 2 Tuner TV or 1 Tuner TV

New H New Home ome ‘Wedge’ is added for a quick and easy search for what users want, and home UI for apps is improved to minimize distractions of users’ watching experiences webOS 2.0 webOS 3.0 ‘Wedge’ is added for a quick and easy search Keep watching live TV when using my Apps

Liv Live e Me Menu nu Live Menu has become simpler, helping users enjoy with little distractions. And “recomm - endation” function lets users either search channels in person or add recommended channels to “Favorite”, making it more convenient to watch them. Channels Recommend programs or channels that users webOS 2.0 webOS 3.0 frequently watch Clic Clic k Recommended Clic Clic k ‘All Channels’ lets users search favorite channels  Main UI has become simpler and add them to ‘Favorite’ not to disturb users’ for easy access watching experiences (2016 new function)  Recording function is now provided in the form of an App ※ Recording is not supported in US and CIS

Introducing ‘the next generation TV’ Design ‘Never Seen’ TV Design  Slimmest panel (2.57mm)  Paper-thin Glass as back cover (3.2mm) Enhance nce Slim Identity tity  Realize blade slim design with cutting edge tech Maxi ximize ize Immersion rsion  FULL CINEMA SCREEN Emphasiz size Sound  Front Firing Sound with sound bar stand

TH THAN ANK Y YOU