WELCOME The Evolution of the Television Video The future of TV - - PowerPoint PPT Presentation

The Evolution of the Television Video

WELCOME

The future of TV begins

Overview

Rave reviews from all over the world! Experience the pride of LG OLED TV

Engadget

Official Best of CES : Best TV Product

Tom's Guide

CES 2016 Awards : Best New Tech : Best TV (Top Pick)

CTA (Pre-CES)

CES Best of Innovation Awards: Video Displays Best of CES: Best TV of CES 2016

Tech50 Plus Reviewed

Editor’s Choice Award

Ubergizmo

Best of CES

Wired

Best of CES 2016

HD Guru

Best in Show

Computer Bild

CES Best Product Award

Techlicious

Top Pick of CES 2016 Awards

TechSpot

Best of CES 2016

Envisioneering

Best of CES Award (Technology, Innovation and Design)

Man's Journal

Best of CES 2016 : The 17 coolest things we saw

BGR

CES 2016 Winner

PC MAG

Best of CES 2016 : Best Television

CTA (Pre-CES)

CES Best of Innovation Awards

Men's Health

Best of CES 2016

Pocketlint

Best of TVs of CES 2016

The World’s First 4K OLED TV

Self-lighting Pixel & 33 Mega Color Pixels

Perfect Black & Perfect Colour Clear Motion Art Design – ultra slim 4.8mm

1 2 3 4 5

The future of TV begins

The World’s First 4K OLED TV

A red rose becomes more brilliant when set against a background of ‘true black’. That’s why TVs need perfect black for vivid color expression.

Self lighting pixels

Design Picture-on

• n-Glass Design

SOUND BAR SOUND

Perfect Black creates Perfect Colour

4K OLED TV 4K VA LCD TV Center

Original Image

60̊ 60 30̊ 30̊

Perfect viewing angle

Black Area Brightness 0.0005nits Black Area Brightness 0.2~0.3nits Y2016 : 800nits Y2016 : 1,000nits (estimated)

5,000 : 1↓

1,000,000:1↑

LCD TV LG OLED TV

Infinite contrast

Perfect Black makes Perfect Colour

VA LCD TV LG OLED TV

Contrast maximizer

Original color Color of image is closer to

• riginal color

Color of image is far from

• riginal color

Tone Mapping Process

Original color Display

Compensate Primary Color Only Compensate Primary Color + Color Depth

Display

• Dev. > 6

2D 2D Color Mapping

Norma mal LCD TV LG OLED TV Orig igin inal l Image

3D Color Mapping

• Dev. ≤ 3

3D colour mapping

Dynamic Range in Television

Dynamic Range in Television

Only OLED TV can express intended colors even in the darkest scene

2016 2016 new features

Smart LG’s webOS 3.0 0 becomes simpler and smarter!

Launcher

Meet 2016 Renewed Launcher. Easier and Faster Navigation

You can still watch TV while simultaneously searching for new contents or apps. A new wedge on the left side of the screen enables previews and quick searches.

Magic Zoom

See every detail with Magic Zoom. Zoom In and Out

Sometimes we wonder ‘what is it’ while watching TV. Then just press the ‘Zoom’ button, the images will zoom in by up to 300%. Holding the button down takes users to the maximum zoom of 500%.

Magic Mobile connection

Easier connection than ever to enjoy content in smartphone on a TV. Simplified Connectivity

It would be nice to watch a content in your smartphone through TV screen without complicated connection

• process. The connection also

turns the smartphone into a magic remote control.

Magic Remote

TV control just became easier and more convenient. A Smart Remote for a Smart TV

Users can control their TV and set top box with a single Magic

• Remote. In addition, the

simplified OS does not cover the screen anymore, allowing viewers to continue watching while they search for their next selection.

Focus

Enlarge portion of the screen (up to 300%)

Live Zoom

Enlarge the whole screen (up to 500%)

Ma Magic gic Zo Zoom

• m

Users magnify ‘hard to see objects or letters’ with the help of “Magic Zoom” function, that enlarges images up to 500% without any degradation

Live TV, HDMI, USB video clips (considering USB photos) (Unavailable to magnify CP videos and analogue videos)

Position the pointer where you want to magnify and zoom with the wheel of Magic Remote (Max. 500%) Possible to hide the original PIP image (using “Back” button) Long press of “Zoom” button

200% 200%

“Live zoom”

The Pointer is changed into [Magnifying glass] and screen gets magnified (Max. 300%) The Magnified area is movable according to pointer positions Short press of “Zoom” button

“Focus”

Orig igin inal l Image

• +

Maintain 4K picture quality

Magic Mobile Connection

③ Execute “Mobile App” with Magic remote

③ Click the icon

WiFi

④ Click “+ ”

① Install LG Remote App

• n your mobile

② When you execute the App

• n the mobile, it begins pairing

with TV automatically ④ Add your favorite apps by clicking “+” icon IOS, Android LG Remote App

Users can easily connect their mobile phone to TV through LG Remote App without complicated settings. Then, they can select, execute and edit mobile Apps on TV.

New Magic Remote

webOS 3.0 webOS 2.0

• Change
• Inputs → STB Power
• Guide → STB menu
• Remove number button
• Remove “STB Power/Menu”
• New
• Add trick play button

(REW/Play/FF/Pause)

• Add “Zoom” button

2015 2016 Scre reen remote te

My My Conte Content nt

LG Content Store

After launching Home, then click ‘My Content’

To help users find favorite contents and enjoy them easily, ‘My Content’ function lets you automatically add recommended content and edit them

My Content

Click Search and add your favorite content

My My Chan Channe nels ls

Add channels from EPG (more than 10 channels) Add channels to ‘My Channels’ (up to eight channels)

webOS 2.0 webOS 3.0

* EPG : Electronic Program Guide

Chan Channe nel l Advisor Advisor

LG webOS TVs know which programs users prefer to watch via analysis of your watching behaviors, and display the programs on specific time slots them often watch

While watching program, TV suggests your favorite program on another channel at 8:00 PM

Mu Musi sic c Play Player er

Users can listen to the music through the TV speaker while using another app or even when the TV screen is turned off by using LG’s new Music Player widget

Screen Off

“Screen On” “Screen Off”

My Starter

NO DEVICE PAIRED. D.

You can see your schedule in Google calendar if use LG Remote App.

• If schedule is not paired

Date Time Weather Schedule

Possible to align the schedule of ‘My Starter’ with my mobile schedule

• Possible to hide the schedule

from Setting menu.

‘My Starter’ pops up at the time you set up and TV displays current time and today’s weather and schedules. You can check such necessary information every day

Multi-view

By using “Multi-view”, users can watch two live TV programs or live TV program and external program at once, or check whether a commercial ends or not on your main live TV channel

Start “Multi-view” app

ABC

Possible to control channel and volume by selecting the screen Click “Inputs” to execute 2 Tuner TV Only Live ve TV + Live ve TV 2 Tuner TV

• r

1 Tuner TV Live ve TV + Ext xternal ernal

New H New Home

• me

‘Wedge’ is added for a quick and easy search Keep watching live TV when using my Apps

‘Wedge’ is added for a quick and easy search for what users want, and home UI for apps is improved to minimize distractions of users’ watching experiences

webOS 2.0 webOS 3.0

Liv Live e Me Menu nu

※ Recording is not supported in US and CIS

‘All Channels’ lets users search favorite channels and add them to ‘Favorite’ for easy access (2016 new function) Recommend programs

• r channels that users

frequently watch  Main UI has become simpler not to disturb users’ watching experiences  Recording function is now provided in the form of an App

Live Menu has become simpler, helping users enjoy with little distractions. And “recomm

• endation” function lets users either search channels in person or add recommended

channels to “Favorite”, making it more convenient to watch them.

Channels Recommended webOS 2.0 webOS 3.0

Clic Clic k Clic Clic k

Introducing ‘the next generation TV’

Enhance nce Slim Identity tity

• Realize blade slim design with cutting

edge tech

Design

Maxi ximize ize Immersion rsion

• FULL CINEMA SCREEN
• Front Firing Sound with sound bar stand

Emphasiz size Sound ‘Never Seen’ TV Design

• Slimmest panel (2.57mm)
• Paper-thin Glass as back cover (3.2mm)

TH THAN ANK Y YOU