WELCOME! ACSI District Meeting Southeast Region, Fall 2017
Agenda Topic Time 9:00 – 9:30 am Coffee & Fellowship 9:30 – 9:45 am Welcome - Devotions & Prayer 9:45 – 9:55 am Introductions/Overview Discussion Topic #1 – Barna Parent Research Pt. 2 9:55 – 11:00 am 11:00 – 11:10 am Refreshments/Restroom Break Discussion Topic #2 – Dealing with Cultural 11:10 – 12:20 pm Challenges Wrap up & Prayer – Google Survey 12:20 – 12:30 pm 12:30 – 1:15 pm Lunch - Corporate Partners 1:15 – ?:?? pm Questions? More Discussion? (Optional)
Bar na Multiple Choice Applying insights from the ACSI “school choice” Study District Meetings 2017-18
Bar na Today’s Context & Research Study Details
Objectives of ACSI School Choice study Bar na Understanding that faith engagement, U.S. culture, and schools are shifting over time, this study focuses on current and prospective ACSI parents to help understand the decision-making practices and influences of parents within this changing ecosystem. A copy of the full BARNA REPORT is in the folder you received TODAY ! *Download the full report for free at: https://www.acsi.org/researchbarna
Research study details Bar na Prospective parents: 400 K- 11 parents “open” to private Christian school • How do prospective parents choose schools? What do they value, and what are their perceptions of different school types? • What do Millennial prospective parents look like? ACSI Current parents: 971 respondents • What are the motivations/barriers for parents who choose Christian education? • How are Millennial families different in their goals and decision process? Homeschool: 221 homeschool parents • Which are the drivers for choosing homeschool or online over private Christian schools or other alternatives? Pastors/church leaders: 456 Protestant pastors, 27 Catholic • What are pastors’ opinions about private Christian schools?
America’s Faith Context is Changing Bar na Millennials are more likely to be “ nones ” 50% 45% Evangelical 40% 35% Born Again but 30% not Evangelical 25% Notional 20% Christian 15% Other Faith 10% "None" 5% 0% Millennial (1984- Gen X (1965- Boomer (1946- Elder (before 1996) 1983) 1964) 1946)
Bar Christian schools are a niche market na Currently Have Child at... (among parents of 4 – 18 year olds) All Parents Born Again Christian Parents 68% 66% 12% 9% 7% 6% 6% 5% 5% 5% 4% 2% 2% Public Charter Magnet Online Private Private NON- Catholic Christian Christian School School
Bar Parents’ experience with school types na is diversifying Boomers/ Gen X Millennial Elders
Questions for discussion Bar na • How do you see these faith trends playing out in your school’s market? • Among prospective parents / students? • Is the interested market shrinking, growing or stable? • Among current parents / students? • Have the faith convictions and/or practices of current parents changed? In what ways? • How do you see the school “market” evolving in your area? • Are there new offerings in charter, magnet or private schools? • If so, how are these impacting prospective as well as current parents’ perceptions of your school? • Have homeschool or online school resources impacted parent interest? • What strategic changes have you considered or implemented in response to these market shifts? • How might your school’s features or offerings change in the future? • What needs or problems do you need to solve when it comes to marketing and attracting new students? • How are you equipping parents in these times of change in the faith landscape?
Bar na Parents’ Goals & Priorities for Education
Parents’ Goals for Education 1 Bar na 53% Strong principles and values 68% 33% Love for God and people 65% 47% Wisdom (ability to apply knowledge) 60% 21% Faithfulness and obedience to God 54% 46%* Leadership skills and abilities 52% 17% Spiritual maturity 36% 19% Discovery of calling or purpose 33% 51% Practical life skills 32% 45% Increased opportunities in life 29% 38% Fulfilling career 22% 29%* Good relationships 22% 22% Independence from parents 12% Prospective Parents 28% Financial success 10% ACSI Parent 4%* Increased social status or mobility 1% * Indicates those goals that are not statistically different (90% CI) between prospective and ACSI parents; all others significant differences There are many possible outcomes of a good education. When you think about the goals or ultimate purpose of education, what do you hope your child will obtain? (choose five most important from the list)
Current parents prioritize what they 2 Bar see Christian schools to excel in na
Prospective parents value 2 Bar achievement over spiritual formation na
Questions for discussion Bar na • Do you notice differences in the goals or priorities of current vs. prospective parents? • How do your observations compare with the findings of this study? • Or do you believe / have you noticed a shifting in parents’ priorities and engagement AFTER they enroll and become a part of your school community? • How might you adjust your school’s features and offerings to meet the changing priorities and goals of parents? • What tangible changes could you make or should you consider? • What intangible (or cultural) changes could you make or should you consider? • Think about messaging to prospective parents … • What can or do you communicate that speaks to their priorities? • How might you further improve those messages? • What proof points can or do you give prospective parents to demonstrate your alignment with their priorities? • Are there other areas where you need to educate or encourage prospective parents to reconsider their priorities?
Millennials are more influenced by Bar their own parents, teachers and na spouse
How can your school learn from Bar na such insights? Deploy the survey from the Multiple Choice study! ACSI and Barna are offering participation in this survey for your current parents. This will help your school understand the priorities and perceptions of your parents so you can address any gaps and adapt for the future. Sign up now on the ACSI website – fill out a quick form indicating your interest. Visit 1. acsi.org/districtmeeting2017 ‘landing page’ to learn more Pricing and explanation of the process provided 2. Upon launch of the site, receive and send out the survey link to your school’s parents 3. Responses will be gathered into a summary report comparing your ratings to national 4. averages Use these insights to develop and deploy new strategies to help your school succeed 5. into the future!
Oct. 12-13 | Winston-Salem, NC. Oct. 25-27 | McDonough, GA (w/Religious Liberties Conference) Nov. 20-21 | Lynchburg, VA.
January 25-26, 2018 | Lancaster, PA .
Christian education will face challenges in the coming years, but what are those challenges and how do we prepare for them? How do Christian educators and leaders respond to the key issues in schools and communities around the world? In February 2017, more than 700 Christian educators from 23 countries came together in conversation and collaboration around these very questions — and now that conversation continues with you. Pivot: New Directions for Christian Education Order your copy from PurposefulDesign.com today! Be part of the next conversation: Global Christian School Leadership Summit 2019! January 30 – February 1, 2019 Grand Hyatt San Antonio, San Antonio, Texas
Blogs on Christian Education Researched information and insights from leaders and practitioners of the Christian education movement. blog.acsi.org Online now!
District Meeting Landing Page Link Explore additional resources from Barna Research and ACSI Legal Legislative on the topics discussed at this district meeting. ACSI.org/districtmeeting2017
NO NOW W WH WHAT? AT?
Making SE District Meetings Better How effective was this meeting? How can we improve for God’s glory? Suggestions, Ideas, Feedback?
(205) 807-5360 David_Balik@acsi.org
Bar na APPENDIX Parent Profiles
Christian school parents are more 4 Bar diligent in spiritual formation, both in na and outside school Spiritual Learning Opportunities Beyond School 53% Church Sunday School 71% 28% Family Bible reading and 67% prayer 35% Church youth group 53% 33% Vacation Bible School 45% 20% Bible Study 35% 19% Others 9% Prospective Parents 12% Catechism class 5% ACSI Parents
Current Parent School Decision 3 Bar Process na Current Parents’ Goals for Education Top Factors in Choosing Schools Love for Strong People Values Safe Developing Environment Character Love for Faithfulness Wisdom God Obedience Leadership to God Teachers Academic (care/accessibility)
Prospective Parent School Decision 3 Bar Process na Prospective Parents’ Goals for Education Top Factors in Choosing Schools Increased Strong Opportunities Values Safe Developing Environment Character Practical Wisdom Life Skills Fulfilling Leadership Career Teachers Academic (care/accessibility)
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