WELCOME Thanks for taking the time to learn a little bit about - - PowerPoint PPT Presentation

Thanks for taking the time to learn a little bit about RooLife Group. We hope this presentation provides you with some understanding

• f who we are and why we’re able to keep our clients so happy.

WELCOME

While 2020 is off to a tumultuous start, coming from the chaos lies immense opportunity. With the world forcibly becoming even more Internet dependent, there truly is no better time to take your business online. Here at RooLife Group, we have the tools, knowledge and experience to help you grow your business’ revenue and customer base – both at home and in the world’s largest, online market - China. We look forward to growing your business with you.

Bryan Carr

CEO – RooLife Group

1 . A B O U T U S 2 . S E R V I C E S 3 . C A S E S T U D I E S 4 . C O N T A C T

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CONTENTS

SECTION 01 About Us

The RooLife Group (ASX: RLG) is a digital marketing and eCommerce sales company. We specialise in providing fully integrated digital services to aid your business’ customer acquisition, engagement and sales strategies. Whether your customers are Australian or Chinese, what they all have in common is their diversity; in terms of attitudes, motivations, purchase drivers and media consumption. We take the time to understand who they are and importantly, who you are. Once we understand your optimal market positioning, we develop and implement customised eCommerce, social media, search and B2B distribution strategies on your behalf – specifically designed to maximise your ROI. 1 . A B O U T U S

WHO ARE WE?

Our focus is on driving

• nline sales for your

business domestically, and in China. We take the time to understand your brand and objectives, your customers and your competitors. We then draw on

• ur intricate market understanding to

develop and implement customised digital strategies on your behalf. We’ve completed over 200 projects for over 50 well-respected brands and clients.

OUR TEAM

1 . A B O U T U S

Bryan Carr Chief Executive Officer Russell Francis Chief Technology Officer Jonathon Cox 江纳川 China Chief Operating Officer Peter Torre Company Secretary Liu Cunming 刘存明 China - Director Ben Backx Head of Product Tim Allison Non-Executive Christy Liang 梁美群 HR / Finance / Logistics Director Wesley Gao Financial Controller Warren Barry Executive Director of Sales Jacqueline Gray Chief Financial Officer John Kilborn Director International Business Grant Pestell Non-Executive Chairman Gary Knights Managing Director Choose Digital George Panagios Director International Business

THE BOARD SENIOR MANAGEMENT

OUR TEAM

1 . A B O U T U S

CHINA AUSTRALIA

Aubrey Huang 黄依屏 Jr Digital Marketing Manager Wuming Zhu 朱武明 Customer Service coordinator Mike Bulleen Performance Marketing Manager Choose Digital Sherry Luo 罗晓莹 Finance Manager Phoebe Li 李婷 Content/Design Coordinator Ashish Kapur Senior Manager SEO Choose Digital Vivian Wu 吴稀 Sales Manager Crete Huang 黄俊澄 Digital Marketing Coordinator Marcin Berus Head of Performance Marketing Choose Digital Li Yugui 李玉桂 Lead & Brand Manger Alec Sharratt Senior Management SEM Choose Digital Carrie Zhang 张菁菁 Logistics Manager Customer Care (PT) Linda Zoe 邹颖丹 Sales Coordinator Syed SEO Specialist Choose Digital Ivy Zhou 周燕姬 Logistics Manager / Customer Care (PT) Leo Li 李永健 Sales Coordinator Cindy He 何润红 Sourcing Manager Customer Care (PT) Beiley Chen 陈贝莉 Logistics Manager

SECTION 02 Services

2 . S E R V I C E S

HOW WE CAN HELP YOU

Digital Marketing & O2O Western Digital Chinese Digital eCommerce & Cross-Border Daigou Engagement Market Research & Strategy Development Travel & Tourism B2B Distribution China Export Logistics & Warehousing Payment & Financial Repatriation

2 . S E R V I C E S

CHINA SERVICES

We Sell

B2C B2B2C B2B O2O

Across

Cross- Border

eCommerce

General Trade

Daigou Networks

Duty- Free

2 . S E R V I C E S

CHINA SERVICES

Partners & Retailers We Work With In-House Capabilities

ü Flagship Store

Operation

ü KOLs & KOCs ü Video & Live

Streaming

ü Search Marketing ü Events & Activations ü O2O Integration ü Grass-Roots &

Daigou Seeding

ü Social Account

Operation

ü Customer Service ü Sales Reporting ü Media Buy &

Permission Marketing

ü Logistics &

Warehousing Management

ü Payments &

Financial Repatriation

ü Design ü Sales Promotions

2 . S E R V I C E S

WESTERN SERVICES

RooLife Group is a full-service digital marketing agency with offices in Sydney, Melbourne and Perth. We have an integrated approach to driving customer acquisition and helping brands achieve their business goals. Results are at the heart of everything we do.

Acquire

This is where our strategy begins. There are a few ways we can help you acquire the customers you want and need. To begin with, our experts spend time getting to know your brand, your

• bjectives and how a performance

marketing strategy will enhance all of the above. We can advise on the best mix of Search Engine Optimisation, Pay Per Click Advertising, Social Media Marketing, Digital Strategy and Media Buying to maximise the potential of customer acquisition for your business.

Engage

Now that you’ve found your

• nline audience, how are

you going to make them stay and then come back again? Compelling content will not

• nly engage your existing

audience, it’ll attract more bees to the honeypot. Community management ensures every interaction is monitored, risk is minimised and brand interactions are the best they can be!

Convert

Welcome to the third

• phase. This is where we

seal the deal, lock them in. We don’t just sit back and watch the results flood in, we tirelessly observe and tweak the campaign so we’re always kicking goals for your brand, helping to cultivate a digital presence that is always growing.

In-House Capabilities

ü SEO / SEM ü Content Marketing ü Digital Advertising ü Social Media

Marketing

ü Web Design ü Branding ü Graphic Design

2 . S E R V I C E S

CLIENTS & PROJECTS DELIVERED

Note: List includes ongoing retainer contracts as well as previous projects

SECTION 03 Case Studies

Adelaide Airport wanted to:

• 1. Increase awareness of their

carpark pre-bookings

• 2. Establishing a baseline for
• nline carpark pre-

bookings and increasing conversions

• 3. Increase overall website

traffic through paid media and email marketing

RooLife’s Approach

1. Based off previous experience in similar space we implemented key features we knew would work well in converting visitors throughout the booking and checkout pages from the beginning 2. Once launched we created a 12 month road map of variations and experiments for the ongoing A/B and multivariate testing on the checkout pages for desktop and mobile 3. Successful experiments were rolled

• ut as permanent changes in the

platform

Touchpoints: 8+ channels

Analytics, SEO, PPC (Video, Display, Pureplay, Remarketing) SEO (Local, Technical, On and Off-page, Mobile), Social Media Marketing, Conversion Rate Optimisation and Content Distribution (Outbrain)

Adelaide Airport: Increasing Online Bookings Via CRO

CONTROL VARIATION 1 VARIATION 2 Outcomes:

• Tens of thousands of dollars of incremental

revenue generated

• +35% - Average improvement in engagement

per experiment

3 . C A S E S T U D I E S

Betta wanted to:

• 1. Drive foot traffic to their

+200 bricks & mortar stores

• 2. Increasing their online

traffic

• 3. Increasing their online sales
• 4. Competing despite

significant competitor spends

RooLife’s Approach

1. Agnostically managing all performance media and planning the non-linear paths to purchase 2. Created shopping campaigns, but focused on limited categories to maximise results and penetration 3. We leveraged content created to bring visibility on site while maximising SEO gains through focus

• n local and mobile SEO

4. Balanced match types and used 2nd tier engines to help fuel traffic growth

Touchpoints: 9+ Channels

Analytics, SEO, PPC (Video, Display, Pureplay, Remarketing) SEO (Local, Technical, On and Off-page, Mobile), Social Media Marketing, Conversion Rate Optimisation and Content Distribution (Blog and Outbrain)

Betta: Driving Intelligent Transactions Using Data

Outcomes:

• Based on results, Betta have been an
• ngoing client of RooLife since 2011
• Active Social Media audience of 72,000+ users
• +187% YOY increase in transactions
• 4,272 Keywords on 1st page of Google
• YOY Average Order Value +92%
• Cost Per Click -62% YOY

$0.0K $500.0K $1.0M

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Betta Traffic Trends

2012 TRAFFIC 2013 TRAFFIC 2014 TRAFFIC 2015 Traffic

3 . C A S E S T U D I E S

Flordis Prospan wanted to:

• 1. Develop their B2B networks

in China

• 2. Raise consumer awareness

for Prospan as well as the parent company Flordis

• 3. Develop their sales

presence across JD.com

• 4. Navigate complex

regulatory hurdles surrounding health supplements in the China market

RooLife’s Approach

1. Aided the registration process for all SKUs in the cross-border eCommerce realm. 2. Listed Prospan on RooLife JD.com flagship store (to save funds initially). 3. Created Flagship store for Flordis to cross promote remaining range in China market. 4. Gradually migrated exposure from RooLife flagship store top Flordis flagship store. 5. Sourced over a dozen qualified B2B distributors.

Touchpoints: 2+ Channels

RooLife’s JD flagship store, Flordis JD flagship store, >5 sub-distributor flagship stores on JD, Tmall and others

Flordis’ Prospan: Building a Brand Around a Hero SKU

3 . C A S E S T U D I E S Outcomes

• AU$6M Average sales revenue

for a single SKU (based on previous 3-year performance)

• Created a massive B2B and B2C sales

network in spite of complex regulatory challenges

and frequent changes

Trilogy, a NZ skincare company wanted to:

• 1. Develop their B2C presence

across all relevant CBEC platforms

• 2. Regain control over the

branding materials being used in China by their partners

• 3. Develop an integrated
• mnichannel eCommerce,

social media, search and digital strategy across a range

• f platforms
• 4. Gain greater visibility and

transparency of their convoluted B2B sales networks

RooLife’s Approach

• 1. Launched flagship CBEC stores and

accounts on JD, Tmall, Xiaohongshu, VIP, Kaola, Yunji and WeChat, with dedicated operators, support, sales and marketing staff.

• 2. Audited existing B2B distributors,

sourced new distributors. Limited distribution to qualified leads and major eCommerce platforms. Supported distributors with frequent

• ne-off promotions as well as tailored

marketing, sales and branding support.

• 3. Orchestrated integrated online and
• ffline marketing campaigns

campaigns leveraging livestreaming, KOLs, media purchasing, PPC and

• ther activities

Touchpoints: 7+ Channels

VIP, JD direct, Tmall direct, Kaola direct, XHS direct, XHS POP Store, Yunji, Tmall flagship store + >5 major B2B distributors & sub- distributors

Trilogy: Cleaning Up and Growing Their Sales Channels

3 . C A S E S T U D I E S Outcomes:

• Set up five official direct channels on all key cross border

eCommerce platforms in under 12 months.

• Implemented brand building strategy while achieving

$USD8.2M in retail sales year one.

2015

615K

2016

711K

1.1M 2017 2018 2019

5.5M

7.7M

Trilogy China Sales (AUD) under RooLife Management

Note: Company was purchased in 2018 and we ceased distribution in 2019.

VETA approached RooLife seeking to

• 1. Develop their B2C market

presence

• 2. Develop their B2B distribution

networks

• 3. Develop consumer

awareness of the brand across all relevant digital channels - eCommerce, social media and search.

• 4. Educate the market about

hair loss prevention

RooLife’s Approach

• 1. Developed brand materials and

presence across China’s major social media platforms WeChat, Weibo, Xiaohongshu.

• 2. Launched in China CBEC key

platforms such as VIP, Tmall, JD,

• Omall. Implemented aggressive sales

promotions to raise exposure.

• 3. Worked with KOLs to seed product,

branding, promotions and educational material. Provided direct support for small Daigou KOLs as well as large scale B2B clients.

Touchpoints: 7+ Channels

VIP.com, XHS direct sales and POP, JD store, Tmall Flagship Store, Omall, KOL sellers, Taobao sellers

VETA: Building a Brand in China From Scratch

3 . C A S E S T U D I E S Outcomes:

• Gained loyal customer base of repeat customers who

heavily rely on hair growth product.

• Launched a complete distribution and sales solution for

an ultra high end functional hair care company, on all major cross border eCommerce and social media platforms.

• Achieved $USD1.5M retail sales in 12 months.

$320K $120K $650K $150K $80K

Direct to Salon VETA.COM

Annual Sales (AUD) for VETA, 2019

Contact Us

Perth, Australia (Head Office)

506 Hay Street, Subiaco WA 6008

Melbourne, Australia

Level 2/160 Wellington Rd, Clayton VIC 3168

Sydney, Australia

Level 6, 241 Commonwealth Street, Surry Hills NSW 2010

Guangzhou, China

Room 1808, South China Railway Building, No.57 Zhong Shan Yi Road, Guangzhou, Guangdong 510600

info@roolifegroup.com.au +61 8 6444 1702 www.roolifegroup.com.au