WELCOME Thanks for taking the time to learn a little bit about - PowerPoint PPT Presentation

WELCOME Thanks for taking the time to learn a little bit about RooLife Group. We hope this presentation provides you with some understanding of who we are and why we’re able to keep our clients so happy. While 2020 is off to a tumultuous start, coming from the chaos lies immense opportunity. With the world forcibly becoming even more Internet dependent, there truly is no better time to take your business online. Here at RooLife Group, we have the tools, knowledge and experience to help you grow your business’ revenue and customer base – both at home and in the world’s largest, online market - China. We look forward to growing your business with you. Bryan Carr CEO – RooLife Group

CONTENTS 1 . A B O U T U S 2 . S E R V I C E S 3 . C A S E S T U D I E S 4 . C O N T A C T p4 p8 p14 p20

SECTION 01 About Us

1 . A B O U T U S WHO ARE WE? The RooLife Group (ASX: RLG) is a digital marketing and eCommerce sales company. We specialise in providing fully integrated digital services to aid your business’ customer acquisition, engagement and sales strategies. Whether your customers are Australian or Chinese, what they all have in common is their diversity; in terms of attitudes, motivations, purchase drivers and media consumption. We take the time to understand who they are and importantly, who you are. Once we understand your optimal market positioning, we develop and implement customised eCommerce, social media, search and B2B distribution strategies on your behalf – specifically designed to maximise your ROI. Our focus is on driving We take the time to understand your We’ve completed over online sales for your brand and objectives, your customers 200 projects for over 50 business domestically, and your competitors . We then draw on well-respected brands and and in China. our intricate market understanding to clients . develop and implement customised digital strategies on your behalf.

1 . A B O U T U S OUR TEAM BOARD THE Bryan Carr Warren Barry Grant Pestell Tim Allison Peter Torre Chief Executive Officer Executive Director of Sales Non-Executive Chairman Non-Executive Company Secretary MANAGEMENT Liu Cunming 刘存明 Russell Francis Jacqueline Gray Gary Knights Christy Liang 梁美群 SENIOR Chief Technology Chief Financial Managing Director HR / Finance China - Director Officer Officer Choose Digital / Logistics Director Jonathon Cox 江纳川 John Kilborn George Panagios Wesley Gao Ben Backx China Chief Director International Director International Financial Controller Head of Product Operating Officer Business Business

1 . A B O U T U S OUR TEAM Vivian Wu 吴稀 Sherry Luo 罗晓莹 Linda Zoe 邹颖丹 Leo Li 李永健 Aubrey Huang 黄依屏 Li Yugui 李玉桂 CHINA Sales Manager Finance Manager Jr Digital Marketing Lead & Brand Manger Sales Coordinator Sales Coordinator Manager Wuming Zhu 朱武明 Crete Huang 黄俊澄 Phoebe Li 李婷 Carrie Zhang 张菁菁 Ivy Zhou 周燕姬 Cindy He 何润红 Digital Marketing Content/Design Customer Service Logistics Manager Logistics Manager / Sourcing Manager Coordinator Coordinator coordinator Customer Care (PT) Customer Care (PT) Customer Care (PT) AUSTRALIA Beiley Chen 陈贝莉 Marcin Berus Ashish Kapur Mike Bulleen Alec Sharratt Syed Head of Senior Manager SEO Performance Senior Management SEM SEO Specialist Logistics Manager Performance Marketing Choose Digital Marketing Manager Choose Digital Choose Digital Choose Digital Choose Digital

SECTION 02 Services

2 . S E R V I C E S HOW WE CAN HELP YOU Digital China Marketing Export & O2O eCommerce & Market Research Cross-Border & Strategy B2B Development Distribution Western Digital Logistics & Warehousing Payment & Chinese Daigou Travel & Financial Digital Engagement Tourism Repatriation

2 . S E R V I C E S CHINA SERVICES We Sell B2C B2B2C B2B O2O Across Cross- General Duty- Daigou Border Trade Networks Free eCommerce

2 . S E R V I C E S CHINA SERVICES Partners & Retailers We Work With In-House Capabilities ü Flagship Store ü Customer Service Operation ü Sales Reporting ü KOLs & KOCs ü Media Buy & ü Video & Live Permission Marketing Streaming ü Logistics & ü Search Marketing Warehousing Management ü Events & Activations ü Payments & ü O2O Integration Financial Repatriation ü Grass-Roots & Daigou Seeding ü Design ü Social Account ü Sales Promotions Operation

2 . S E R V I C E S WESTERN SERVICES In-House Capabilities RooLife Group is a full-service digital marketing agency with offices in Sydney, Melbourne and Perth. We have an integrated approach to driving customer acquisition and helping brands achieve their business goals. Results are at the heart of everything we do. ü SEO / SEM ü Content Marketing Acquire Engage Convert ü Digital Advertising This is where our strategy begins. There Now that you’ve found your Welcome to the third ü Social Media are a few ways we can help you acquire online audience, how are phase. This is where we Marketing the customers you want and need. you going to make them stay seal the deal, lock them in. and then come back again? ü Web Design To begin with, our experts spend time We don’t just sit back and getting to know your brand, your Compelling content will not watch the results flood in, objectives and how a performance only engage your existing we tirelessly observe and ü Branding marketing strategy will enhance all of the audience, it’ll attract more tweak the campaign so above. bees to the honeypot. we’re always kicking goals ü Graphic Design for your brand, helping to We can advise on the best mix of Search Community management cultivate a digital Engine Optimisation, Pay Per Click ensures every interaction is presence that is always Advertising, Social Media Marketing, monitored, risk is minimised growing. Digital Strategy and Media Buying to and brand interactions are maximise the potential of customer the best they can be! acquisition for your business.

2 . S E R V I C E S CLIENTS & PROJECTS DELIVERED Note: List includes ongoing retainer contracts as well as previous projects

SECTION 03 Case Studies

RooLife’s Approach Outcomes: 3 . C A S E S T U D I E S 1. Based off previous experience in Tens of thousands of dollars of incremental • similar space we implemented key revenue generated Adelaide Airport: features we knew would work well Increasing Online +35% - Average improvement in engagement • in converting visitors throughout the per experiment Bookings Via CRO booking and checkout pages from the beginning 2. Once launched we created a 12 CONTROL VARIATION 1 VARIATION 2 Adelaide Airport wanted to: month road map of variations and 1. Increase awareness of their experiments for the ongoing A/B carpark pre-bookings and multivariate testing on the checkout pages for desktop and 2. Establishing a baseline for mobile online carpark pre- bookings and increasing 3. Successful experiments were rolled conversions out as permanent changes in the platform 3. Increase overall website traffic through paid media Touchpoints: 8+ channels and email marketing Analytics, SEO, PPC (Video, Display, Pureplay, Remarketing) SEO (Local, Technical, On and Off-page, Mobile), Social Media Marketing, Conversion Rate Optimisation and Content Distribution (Outbrain)

RooLife’s Approach Outcomes: 1. Agnostically managing all Based on results, Betta have been an • 3 . C A S E S T U D I E S performance media and planning ongoing client of RooLife since 2011 the non-linear paths to purchase Betta: Driving Active Social Media audience of 72,000+ users • 2. Created shopping campaigns, but Intelligent Transactions focused on limited categories to +187% YOY increase in transactions • Using Data maximise results and penetration 4,272 Keywords on 1st page of Google • 3. We leveraged content created to bring visibility on site while YOY Average Order Value +92% • Betta wanted to: maximising SEO gains through focus Cost Per Click -62% YOY • on local and mobile SEO 1. Drive foot traffic to their +200 bricks & mortar stores 4. Balanced match types and used 2nd tier engines to help fuel traffic 2. Increasing their online growth traffic Betta Traffic Trends 3. Increasing their online sales Touchpoints: 9+ Channels $1.0M 4. Competing despite Analytics, SEO, PPC (Video, Display, significant competitor $500.0K Pureplay, Remarketing) SEO (Local, spends $0.0K Technical, On and Off-page, Mobile), Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Social Media Marketing, Conversion Rate Optimisation and Content 2012 TRAFFIC 2013 TRAFFIC 2014 TRAFFIC 2015 Traffic Distribution (Blog and Outbrain)