Welcome Dealers and Associates April 2019 T H E P O W E R O F M - PowerPoint PPT Presentation

T H E P O W E R O F M U L T I P L E B R A N D S Welcome Dealers and Associates April 2019

T H E P O W E R O F M U L T I P L E B R A N D S AGENDA A p r i l 4 A p r i l 3 8 . 3 0 B r e a k f a s t 8 . 3 0 B r e a k f a s t 9 . 3 0 W e l c o m e 9 . 3 0 O r g a n i z a t i o n a l 9 . 4 0 L o o k i n g b a c k 1 1 . 0 0 L D S 9 . 5 0 D e a l e r s t r u c t u r e 1 1 . 3 0 Q & A 1 0 . 3 0 B r e a k 1 2 . 0 0 W r a p u p 1 0 . 5 0 S a m t h e D u t c h m a n 1 1 . 1 0 B r a n d s e p a r a t i o n 1 2 . 0 0 L u n c h 1 3 . 0 0 R o d g e r s / J o h a n n u s p r o d u c t l i n e 1 4 . 0 0 B r o w n p a p e r s e s s i o n 1 6 . 0 0 E v a l u a t i o n & Q A 1 7. 0 0 W r a p u p

T H E P O W E R O F M U L T I P L E B R A N D S Looking Back April 2019

T H E P O W E R O F M U L T I P L E B R A N D S LOOKING BACK J a n u a r y 1 5 , 2 0 1 6 - R o d g e r s w a s p u r c h a s e d R e a s o n s : • o p p o r t u n i t y t o g r o w • s t r o n g c o m p l e m e n t a r y b r a n d • m o r e R & D p o w e r d u e t o b i g g e r r e v e n u e s • l a r g e a n d p r o f e s s i o n a l d e a l e r n e t w o r k

T H E P O W E R O F M U L T I P L E B R A N D S LOOKING BACK O r g a n i z a t i o n • B u i l d t r u s t w i t h d e a l e r n e t w o r k • I m p o r t a n c e o f b r a n d s e p a r a t i o n • c r e a t e g l o b a l o r g a n g r o u p • c o n t i n u i t y o f p r o d u c t i o n a n d d e l i v e r i e s

T H E P O W E R O F M U L T I P L E B R A N D S LOOKING BACK W h y n o f u l l i n t e g ra t i o n f r o m t h e s t a r t ? • We n e e d e d t o g e t f a m i l i a r w i t h R o d g e r s • J o h a n n u s w a s w o r k i n g w i t h a d i s t r i b u t o r • I n s o m e a r e a ' s s t r o n g d e a l e r s f o r b o t h b r a n d s • L o y a l t y a n d l o n g r e l a t i o n s h i p s • T o o m u c h g o i n g o n

T H E P O W E R O F M U L T I P L E B R A N D S LOOKING BACK J o h a n n u s i n t h e U S • H i s t o r y • P o o r c o v e r a g e ( t e r r i t o r i e s ) • D i f f e r e n t p r o d u c t a p p r o a c h

T H E P O W E R O F M U L T I P L E B R A N D S THE POWER OF MULTIPLE BRANDS O v e r v i e w • M a k e o r g a n s o u n d a c c e s s i b l e t o b r o a d p u b l i c • S m a r t a n d s t r a t e g i c a p p l i c a t i o n o f k n o w l e d g e • A g r o u p f u l l y f o c u s e s o n o r g a n s • 4 d i f f e r e n t q u a l i t y b r a n d s • T h e r e i s a n o r g a n f o r e v e r y c u s t o m e r • M o r e p o t e n t i a l f o r s a l e s = m o r e r e c o g n i t i o n i n t h e m a r k e t • G r o w t h

T H E P O W E R O F M U L T I P L E B R A N D S THE POWER OF MULTIPLE BRANDS I n o t h e r w o r d s . . We a r e • T h e s t r o n g e s t • T h e b i g g e s t • T h e m o s t s u c c e s s f u l • T h e s m a r t e s t • T h e m o s t i n n o v a t i v e • T h e b e s t

T H E P O W E R O F M U L T I P L E B R A N D S Dealer Structure April 2019

T H E P O W E R O F M U L T I P L E B R A N D S DEALER STRUCTURE H o w d i d w e g e t h e r e • N e w s e t u p w i t h d e a l e r s s e l l i n g m u l t i p l e b r a n d s • T h o r o u g h r e s e a r c h a n d p r e p a r a t i o n • I n v o l v e m e n t o f m a n y d e a l e r s i n p r o c e s s • C o m m i t m e n t a n d o w n e r s h i p i s k e y

T H E P O W E R O F M U L T I P L E B R A N D S DEALER STRUCTURE Te r r i t o r i e s • A s s i g n i n g t e r r i t o r i e s • N o m o r e o v e r l a p • B r a n d s r e p r e s e n t e d i n a l l t e r r i t o r i e s • C o o p e r a t i o n

T H E P O W E R O F M U L T I P L E B R A N D S DEALER STRUCTURE Te r r i t o r i e s C o n t ra c t s : • J o h a n n u s c o n t r a c t s n e w • R o d g e r s a d d e n d u m s • Wa r r a n t y • Te r m i n a t i o n a n d t i m e f r a m e

T H E P O W E R O F M U L T I P L E B R A N D S SAM EBERWEIN TRIP TO EDE

T H E P O W E R O F M U L T I P L E B R A N D S

T H E P O W E R O F M U L T I P L E B R A N D S HEADQUARTERS - EDE

T H E P O W E R O F M U L T I P L E B R A N D S The Foyer with The Foyer with Large Picture and Logos of the Four Brands Large Picture and Logos of the Four Brands

T H E P O W E R O F M U L T I P L E B R A N D S BEAUTIFUL AUDITORIUM The Foyer with Large Picture and Logos of the Four Brands The Foyer with Large Picture and Logos of the Four Brands

T H E P O W E R O F M U L T I P L E B R A N D S NEW R&D SOFTWARE The Foyer with Large Picture and Logos of the Four Brands The Foyer with Large Picture and Logos of the Four Brands

T H E P O W E R O F M U L T I P L E B R A N D S JOHANNUS DEALER WAREHOUSE The Foyer with Large Picture and Logos of the Four Brands The Foyer with Large Picture and Logos of the Four Brands

T H E P O W E R O F M U L T I P L E B R A N D S JOHANNUS DEALER SHOWROOM The Foyer with Large Picture and Logos of the Four Brands The Foyer with Large Picture and Logos of the Four Brands

T H E P O W E R O F M U L T I P L E B R A N D S THANK YOU

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T H E P O W E R O F M U L T I P L E B R A N D S IDENTITIES

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T H E P O W E R O F M U L T I P L E B R A N D S I D E N T I T I E S C O N T I N U E D • • Multiple rank mixtures consist Organ String stops consist of 2 of multiple samples samples • • Each sample goes to different This creates a warm and rich audio channel (C-C#) sound • • •Stops are fixed and sorted by Stops are sorted by style but Click to add text style can be assigned to any other stop in any other style.

T H E P O W E R O F M U L T I P L E B R A N D S INTERACTION HOW TO CONNECT THE CUSTOMER TO THE BEST PRODUCT

T H E P O W E R O F M U L T I P L E B R A N D S THE POWER OF MULTIPLE BRANDS G R O U P S 1 . H o w t o r e c o g n i z e t h e c u s t o m e r s p r e f e r e n c e 2 . H o w t o c l a r i f y t h e b r a n d i d e n t i t y 3 . H o w t o a n a l y z e t h e c u s t o m e r ' s n e e d s 4 . H o w t o c o n n e c t t h e b e s t f i t t i n g p r o d u c t

T H E P O W E R O F M U L T I P L E B R A N D S G r o u p 1 G r o u p 2 G r o u p 3 G r o u p 4 Nelson Dodge Tom Magee Ken Brown Arthur Schlueter Bob Daffer Art Schlueter Peggy Bartunek Al Murrell Tim Newby Sue Lutz Gary Lowe Gerry Oehring Scott Lane Sharon Newby Jason Rodgers Bob Tall Tyler Anderson Jeff Ellis Rick Seaton Missy Rodgers David Ogletree Gary Wood Harry Spring Chad Perry Mike Bennett Steve Smith Raymond Goodrich Steve Dougherty Christopher Claypoole Carol Cook Pete Duys Adrian Cook Dave Wang Andrew Maurais Ted Good Danilo Marco Sam Barb

T H E P O W E R O F M U L T I P L E B R A N D S Thank You