Welcome Dealers and Associates April 2019 T H E P O W E R O F M - - PowerPoint PPT Presentation

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Welcome Dealers and Associates April 2019 T H E P O W E R O F M - - PowerPoint PPT Presentation

T H E P O W E R O F M U L T I P L E B R A N D S Welcome Dealers and Associates April 2019 T H E P O W E R O F M U L T I P L E B R A N D S AGENDA A p r i l 4 A p r i l 3 8 . 3 0 B r e a k f a s t 8 . 3 0 B r e a k f a s t 9 . 3


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SLIDE 1

T H E P O W E R O F M U L T I P L E B R A N D S

Welcome

Dealers and Associates

April 2019

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SLIDE 2

T H E P O W E R O F M U L T I P L E B R A N D S

AGENDA

A p r i l 3

8 . 3 0 B r e a k f a s t 9 . 3 0 W e l c o m e 9 . 4 0 L o o k i n g b a c k 9 . 5 0 D e a l e r s t r u c t u r e 1 0 . 3 0 B r e a k 1 0 . 5 0 S a m t h e D u t c h m a n 1 1 . 1 0 B r a n d s e p a r a t i o n 1 2 . 0 0 L u n c h 1 3 . 0 0 R o d g e r s / J o h a n n u s p r o d u c t l i n e 1 4 . 0 0 B r o w n p a p e r s e s s i o n 1 6 . 0 0 E v a l u a t i o n & Q A 1 7. 0 0 W r a p u p

A p r i l 4

8 . 3 0 B r e a k f a s t 9 . 3 0 O r g a n i z a t i o n a l 1 1 . 0 0 L D S 1 1 . 3 0 Q & A 1 2 . 0 0 W r a p u p

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T H E P O W E R O F M U L T I P L E B R A N D S

Looking Back

April 2019

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T H E P O W E R O F M U L T I P L E B R A N D S

LOOKING BACK

J a n u a r y 1 5 , 2 0 1 6 - R o d g e r s w a s p u r c h a s e d

R e a s o n s :

  • p p o r t u n i t y t o g r o w
  • s t r o n g c o m p l e m e n t a r y b r a n d
  • m o r e R & D p o w e r d u e t o b i g g e r r e v e n u e s
  • l a r g e a n d p r o f e s s i o n a l d e a l e r n e t w o r k
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T H E P O W E R O F M U L T I P L E B R A N D S

LOOKING BACK

O r g a n i z a t i o n

  • B u i l d t r u s t w i t h d e a l e r n e t w o r k
  • I m p o r t a n c e o f b r a n d s e p a r a t i o n
  • c r e a t e g l o b a l o r g a n g r o u p
  • c o n t i n u i t y o f p r o d u c t i o n a n d d e l i v e r i e s
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T H E P O W E R O F M U L T I P L E B R A N D S

LOOKING BACK

W h y n o f u l l i n t e g ra t i o n f r o m t h e s t a r t ?

  • We n e e d e d t o g e t f a m i l i a r w i t h R o d g e r s
  • J o h a n n u s w a s w o r k i n g w i t h a d i s t r i b u t o r
  • I n s o m e a r e a ' s s t r o n g d e a l e r s f o r b o t h b r a n d s
  • L o y a l t y a n d l o n g r e l a t i o n s h i p s
  • T o o m u c h g o i n g o n
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SLIDE 7

T H E P O W E R O F M U L T I P L E B R A N D S

LOOKING BACK

J o h a n n u s i n t h e U S

  • H i s t o r y
  • P o o r c o v e r a g e ( t e r r i t o r i e s )
  • D i f f e r e n t p r o d u c t a p p r o a c h
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T H E P O W E R O F M U L T I P L E B R A N D S

THE POWER OF MULTIPLE BRANDS

O v e r v i e w

  • M a k e o r g a n s o u n d a c c e s s i b l e t o b r o a d p u b l i c
  • S m a r t a n d s t r a t e g i c a p p l i c a t i o n o f k n o w l e d g e
  • A g r o u p f u l l y f o c u s e s o n o r g a n s
  • 4 d i f f e r e n t q u a l i t y b r a n d s
  • T h e r e i s a n o r g a n f o r e v e r y c u s t o m e r
  • M o r e p o t e n t i a l f o r s a l e s = m o r e r e c o g n i t i o n i n t h e m a r k e t
  • G r o w t h
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T H E P O W E R O F M U L T I P L E B R A N D S

THE POWER OF MULTIPLE BRANDS

I n o t h e r w o r d s . .

We a r e

  • T h e s t r o n g e s t
  • T h e b i g g e s t
  • T h e m o s t s u c c e s s f u l
  • T h e s m a r t e s t
  • T h e m o s t i n n o v a t i v e
  • T h e b e s t
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T H E P O W E R O F M U L T I P L E B R A N D S

Dealer Structure

April 2019

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T H E P O W E R O F M U L T I P L E B R A N D S

DEALER STRUCTURE

H o w d i d w e g e t h e r e

  • N e w s e t u p w i t h d e a l e r s s e l l i n g m u l t i p l e b r a n d s
  • T h o r o u g h r e s e a r c h a n d p r e p a r a t i o n
  • I n v o l v e m e n t o f m a n y d e a l e r s i n p r o c e s s
  • C o m m i t m e n t a n d o w n e r s h i p i s k e y
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T H E P O W E R O F M U L T I P L E B R A N D S

DEALER STRUCTURE

Te r r i t o r i e s

  • A s s i g n i n g t e r r i t o r i e s
  • N o m o r e o v e r l a p
  • B r a n d s r e p r e s e n t e d i n a l l t e r r i t o r i e s
  • C o o p e r a t i o n
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T H E P O W E R O F M U L T I P L E B R A N D S

DEALER STRUCTURE

Te r r i t o r i e s C o n t ra c t s :

  • J o h a n n u s c o n t r a c t s n e w
  • R o d g e r s a d d e n d u m s
  • Wa r r a n t y
  • Te r m i n a t i o n a n d t i m e f r a m e
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T H E P O W E R O F M U L T I P L E B R A N D S

SAM EBERWEIN TRIP TO EDE

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T H E P O W E R O F M U L T I P L E B R A N D S

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T H E P O W E R O F M U L T I P L E B R A N D S

HEADQUARTERS - EDE

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T H E P O W E R O F M U L T I P L E B R A N D S

The Foyer with Large Picture and Logos of the Four Brands

The Foyer with Large Picture and Logos of the Four Brands

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T H E P O W E R O F M U L T I P L E B R A N D S

The Foyer with Large Picture and Logos of the Four Brands

The Foyer with Large Picture and Logos of the Four Brands

BEAUTIFUL AUDITORIUM

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T H E P O W E R O F M U L T I P L E B R A N D S

The Foyer with Large Picture and Logos of the Four Brands

The Foyer with Large Picture and Logos of the Four Brands

NEW R&D SOFTWARE

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T H E P O W E R O F M U L T I P L E B R A N D S

The Foyer with Large Picture and Logos of the Four Brands

The Foyer with Large Picture and Logos of the Four Brands

JOHANNUS DEALER WAREHOUSE

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T H E P O W E R O F M U L T I P L E B R A N D S

The Foyer with Large Picture and Logos of the Four Brands

The Foyer with Large Picture and Logos of the Four Brands

JOHANNUS DEALER SHOWROOM

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T H E P O W E R O F M U L T I P L E B R A N D S

THANK YOU

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T H E P O W E R O F M U L T I P L E B R A N D S

GLOBAL ORGAN GROUP

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T H E P O W E R O F M U L T I P L E B R A N D S

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T H E P O W E R O F M U L T I P L E B R A N D S

BRANDS

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T H E P O W E R O F M U L T I P L E B R A N D S

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T H E P O W E R O F M U L T I P L E B R A N D S

IDENTITIES

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T H E P O W E R O F M U L T I P L E B R A N D S

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T H E P O W E R O F M U L T I P L E B R A N D S

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T H E P O W E R O F M U L T I P L E B R A N D S

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T H E P O W E R O F M U L T I P L E B R A N D S

Click to add text

  • Organ String stops consist of 2

samples

  • This creates a warm and rich

sound

  • Stops are sorted by style but

can be assigned to any other stop in any other style.

  • Multiple rank mixtures consist
  • f multiple samples
  • Each sample goes to different

audio channel (C-C#)

  • Stops are fixed and sorted by

style I D E N T I T I E S C O N T I N U E D

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T H E P O W E R O F M U L T I P L E B R A N D S

INTERACTION HOW TO CONNECT THE CUSTOMER TO THE BEST PRODUCT

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T H E P O W E R O F M U L T I P L E B R A N D S

THE POWER OF MULTIPLE BRANDS

G R O U P S

1 . H o w t o r e c o g n i z e t h e c u s t o m e r s p r e f e r e n c e 2 . H o w t o c l a r i f y t h e b r a n d i d e n t i t y 3 . H o w t o a n a l y z e t h e c u s t o m e r ' s n e e d s 4 . H o w t o c o n n e c t t h e b e s t f i t t i n g p r o d u c t

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T H E P O W E R O F M U L T I P L E B R A N D S

G r o u p 1 G r o u p 2 G r o u p 3 G r o u p 4

Nelson Dodge Tom Magee Ken Brown Bob Daffer Art Schlueter Peggy Bartunek Tim Newby Sue Lutz Gary Lowe Scott Lane Sharon Newby Jason Rodgers Tyler Anderson Jeff Ellis Rick Seaton David Ogletree Gary Wood Harry Spring Mike Bennett Steve Smith Raymond Goodrich Carol Cook Pete Duys Adrian Cook Dave Wang Andrew Maurais Ted Good Marco Sam Barb Arthur Schlueter Al Murrell Gerry Oehring Bob Tall Missy Rodgers Chad Perry Steve Dougherty Christopher Claypoole Danilo

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Thank You

T H E P O W E R O F M U L T I P L E B R A N D S