Welcome Dealers and Associates April 2019 T H E P O W E R O F M - - PowerPoint PPT Presentation

▶
welcome
SMART_READER_LITE
LIVE PREVIEW

Welcome Dealers and Associates April 2019 T H E P O W E R O F M - - PowerPoint PPT Presentation

Sep 02, 2023 181 likes •532 views

T H E P O W E R O F M U L T I P L E B R A N D S Welcome Dealers and Associates April 2019 T H E P O W E R O F M U L T I P L E B R A N D S AGENDA A p r i l 4 A p r i l 3 8 . 3 0 B r e a k f a s t 8 . 3 0 B r e a k f a s t 9 . 3

slide-1
SLIDE 1

T H E P O W E R O F M U L T I P L E B R A N D S

Welcome

Dealers and Associates

April 2019

slide-2
SLIDE 2

T H E P O W E R O F M U L T I P L E B R A N D S

AGENDA

A p r i l 3

8 . 3 0 B r e a k f a s t 9 . 3 0 W e l c o m e 9 . 4 0 L o o k i n g b a c k 9 . 5 0 D e a l e r s t r u c t u r e 1 0 . 3 0 B r e a k 1 0 . 5 0 S a m t h e D u t c h m a n 1 1 . 1 0 B r a n d s e p a r a t i o n 1 2 . 0 0 L u n c h 1 3 . 0 0 R o d g e r s / J o h a n n u s p r o d u c t l i n e 1 4 . 0 0 B r o w n p a p e r s e s s i o n 1 6 . 0 0 E v a l u a t i o n & Q A 1 7. 0 0 W r a p u p

A p r i l 4

8 . 3 0 B r e a k f a s t 9 . 3 0 O r g a n i z a t i o n a l 1 1 . 0 0 L D S 1 1 . 3 0 Q & A 1 2 . 0 0 W r a p u p

slide-3
SLIDE 3

T H E P O W E R O F M U L T I P L E B R A N D S

Looking Back

April 2019

slide-4
SLIDE 4

T H E P O W E R O F M U L T I P L E B R A N D S

LOOKING BACK

J a n u a r y 1 5 , 2 0 1 6 - R o d g e r s w a s p u r c h a s e d

R e a s o n s :

  • p p o r t u n i t y t o g r o w
  • s t r o n g c o m p l e m e n t a r y b r a n d
  • m o r e R & D p o w e r d u e t o b i g g e r r e v e n u e s
  • l a r g e a n d p r o f e s s i o n a l d e a l e r n e t w o r k
slide-5
SLIDE 5

T H E P O W E R O F M U L T I P L E B R A N D S

LOOKING BACK

O r g a n i z a t i o n

  • B u i l d t r u s t w i t h d e a l e r n e t w o r k
  • I m p o r t a n c e o f b r a n d s e p a r a t i o n
  • c r e a t e g l o b a l o r g a n g r o u p
  • c o n t i n u i t y o f p r o d u c t i o n a n d d e l i v e r i e s
slide-6
SLIDE 6

T H E P O W E R O F M U L T I P L E B R A N D S

LOOKING BACK

W h y n o f u l l i n t e g ra t i o n f r o m t h e s t a r t ?

  • We n e e d e d t o g e t f a m i l i a r w i t h R o d g e r s
  • J o h a n n u s w a s w o r k i n g w i t h a d i s t r i b u t o r
  • I n s o m e a r e a ' s s t r o n g d e a l e r s f o r b o t h b r a n d s
  • L o y a l t y a n d l o n g r e l a t i o n s h i p s
  • T o o m u c h g o i n g o n
slide-7
SLIDE 7

T H E P O W E R O F M U L T I P L E B R A N D S

LOOKING BACK

J o h a n n u s i n t h e U S

  • H i s t o r y
  • P o o r c o v e r a g e ( t e r r i t o r i e s )
  • D i f f e r e n t p r o d u c t a p p r o a c h
slide-8
SLIDE 8

T H E P O W E R O F M U L T I P L E B R A N D S

THE POWER OF MULTIPLE BRANDS

O v e r v i e w

  • M a k e o r g a n s o u n d a c c e s s i b l e t o b r o a d p u b l i c
  • S m a r t a n d s t r a t e g i c a p p l i c a t i o n o f k n o w l e d g e
  • A g r o u p f u l l y f o c u s e s o n o r g a n s
  • 4 d i f f e r e n t q u a l i t y b r a n d s
  • T h e r e i s a n o r g a n f o r e v e r y c u s t o m e r
  • M o r e p o t e n t i a l f o r s a l e s = m o r e r e c o g n i t i o n i n t h e m a r k e t
  • G r o w t h
slide-9
SLIDE 9

T H E P O W E R O F M U L T I P L E B R A N D S

THE POWER OF MULTIPLE BRANDS

I n o t h e r w o r d s . .

We a r e

  • T h e s t r o n g e s t
  • T h e b i g g e s t
  • T h e m o s t s u c c e s s f u l
  • T h e s m a r t e s t
  • T h e m o s t i n n o v a t i v e
  • T h e b e s t
slide-10
SLIDE 10

T H E P O W E R O F M U L T I P L E B R A N D S

Dealer Structure

April 2019

slide-11
SLIDE 11

T H E P O W E R O F M U L T I P L E B R A N D S

DEALER STRUCTURE

H o w d i d w e g e t h e r e

  • N e w s e t u p w i t h d e a l e r s s e l l i n g m u l t i p l e b r a n d s
  • T h o r o u g h r e s e a r c h a n d p r e p a r a t i o n
  • I n v o l v e m e n t o f m a n y d e a l e r s i n p r o c e s s
  • C o m m i t m e n t a n d o w n e r s h i p i s k e y
slide-12
SLIDE 12

T H E P O W E R O F M U L T I P L E B R A N D S

DEALER STRUCTURE

Te r r i t o r i e s

  • A s s i g n i n g t e r r i t o r i e s
  • N o m o r e o v e r l a p
  • B r a n d s r e p r e s e n t e d i n a l l t e r r i t o r i e s
  • C o o p e r a t i o n
slide-13
SLIDE 13

T H E P O W E R O F M U L T I P L E B R A N D S

DEALER STRUCTURE

Te r r i t o r i e s C o n t ra c t s :

  • J o h a n n u s c o n t r a c t s n e w
  • R o d g e r s a d d e n d u m s
  • Wa r r a n t y
  • Te r m i n a t i o n a n d t i m e f r a m e
slide-14
SLIDE 14

T H E P O W E R O F M U L T I P L E B R A N D S

SAM EBERWEIN TRIP TO EDE

slide-15
SLIDE 15

T H E P O W E R O F M U L T I P L E B R A N D S

slide-16
SLIDE 16

T H E P O W E R O F M U L T I P L E B R A N D S

HEADQUARTERS - EDE

slide-17
SLIDE 17

T H E P O W E R O F M U L T I P L E B R A N D S

The Foyer with Large Picture and Logos of the Four Brands

The Foyer with Large Picture and Logos of the Four Brands

slide-18
SLIDE 18

T H E P O W E R O F M U L T I P L E B R A N D S

The Foyer with Large Picture and Logos of the Four Brands

The Foyer with Large Picture and Logos of the Four Brands

BEAUTIFUL AUDITORIUM

slide-19
SLIDE 19

T H E P O W E R O F M U L T I P L E B R A N D S

The Foyer with Large Picture and Logos of the Four Brands

The Foyer with Large Picture and Logos of the Four Brands

NEW R&D SOFTWARE

slide-20
SLIDE 20

T H E P O W E R O F M U L T I P L E B R A N D S

The Foyer with Large Picture and Logos of the Four Brands

The Foyer with Large Picture and Logos of the Four Brands

JOHANNUS DEALER WAREHOUSE

slide-21
SLIDE 21

T H E P O W E R O F M U L T I P L E B R A N D S

The Foyer with Large Picture and Logos of the Four Brands

The Foyer with Large Picture and Logos of the Four Brands

JOHANNUS DEALER SHOWROOM

slide-22
SLIDE 22

T H E P O W E R O F M U L T I P L E B R A N D S

THANK YOU

slide-23
SLIDE 23

T H E P O W E R O F M U L T I P L E B R A N D S

GLOBAL ORGAN GROUP

slide-24
SLIDE 24

T H E P O W E R O F M U L T I P L E B R A N D S

slide-25
SLIDE 25

T H E P O W E R O F M U L T I P L E B R A N D S

BRANDS

slide-26
SLIDE 26

T H E P O W E R O F M U L T I P L E B R A N D S

slide-27
SLIDE 27

T H E P O W E R O F M U L T I P L E B R A N D S

IDENTITIES

slide-28
SLIDE 28

T H E P O W E R O F M U L T I P L E B R A N D S

slide-29
SLIDE 29

T H E P O W E R O F M U L T I P L E B R A N D S

slide-30
SLIDE 30

T H E P O W E R O F M U L T I P L E B R A N D S

slide-31
SLIDE 31

T H E P O W E R O F M U L T I P L E B R A N D S

Click to add text

  • Organ String stops consist of 2

samples

  • This creates a warm and rich

sound

  • Stops are sorted by style but

can be assigned to any other stop in any other style.

  • Multiple rank mixtures consist
  • f multiple samples
  • Each sample goes to different

audio channel (C-C#)

  • Stops are fixed and sorted by

style I D E N T I T I E S C O N T I N U E D

slide-32
SLIDE 32

T H E P O W E R O F M U L T I P L E B R A N D S

INTERACTION HOW TO CONNECT THE CUSTOMER TO THE BEST PRODUCT

slide-33
SLIDE 33

T H E P O W E R O F M U L T I P L E B R A N D S

THE POWER OF MULTIPLE BRANDS

G R O U P S

1 . H o w t o r e c o g n i z e t h e c u s t o m e r s p r e f e r e n c e 2 . H o w t o c l a r i f y t h e b r a n d i d e n t i t y 3 . H o w t o a n a l y z e t h e c u s t o m e r ' s n e e d s 4 . H o w t o c o n n e c t t h e b e s t f i t t i n g p r o d u c t

slide-34
SLIDE 34

T H E P O W E R O F M U L T I P L E B R A N D S

G r o u p 1 G r o u p 2 G r o u p 3 G r o u p 4

Nelson Dodge Tom Magee Ken Brown Bob Daffer Art Schlueter Peggy Bartunek Tim Newby Sue Lutz Gary Lowe Scott Lane Sharon Newby Jason Rodgers Tyler Anderson Jeff Ellis Rick Seaton David Ogletree Gary Wood Harry Spring Mike Bennett Steve Smith Raymond Goodrich Carol Cook Pete Duys Adrian Cook Dave Wang Andrew Maurais Ted Good Marco Sam Barb Arthur Schlueter Al Murrell Gerry Oehring Bob Tall Missy Rodgers Chad Perry Steve Dougherty Christopher Claypoole Danilo

slide-35
SLIDE 35

Thank You

T H E P O W E R O F M U L T I P L E B R A N D S