Welcome back! www.andrew-whitty.com CREATING ENGAGING POSTS USING - - PowerPoint PPT Presentation
Andrew Whitty - Marketing For Foodies Welcome back! www.andrew-whitty.com CREATING ENGAGING POSTS USING STOCK IMAGES WHAT ARE STOCK IMAGES? Stock images are a great resource to get high quality, cheap or free photos that you can use in
Andrew Whitty - Marketing For Foodies www.andrew-whitty.com
Stock images are a great resource to get high quality, cheap or free photos that you can use in your designs for various purposes. They are perfect for marketing and advertising, for promotional work, for personal or commercial creative projects, for publishing, for websites and blogs, and more. CREATING ENGAGING POSTS USING STOCK IMAGES
WHAT ARE STOCK IMAGES?
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BENEFITS OF USING STOCK IMAGERY
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WHERE CAN I FIND FREE STOCK IMAGES?
UNSPLASH.COM PIXABAY.COM PEXELS.COM
It's all very well obtaining free imagery for use across your social media but it's important that what you post reflects what your business is about!
CREATING A BRAND IDENTITY
Canva is a great free tool that allows you to upload and manipulate images so that you can include your brand's logo, insert text and ensure that the image is the correct size for your chosen social media platforms
CANVA.COM
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Take a look at these stock images...
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Now with added brand identity...
HAPPINESS ON A PLATE
Andrew Whitty - Marketing For Foodies www.andrew-whitty.com
What exactly is Instagram?
INSTAGRAM IS A PHOTO SHARING SOCIAL MEDIA NETWORK THAT HAS OVER 1 BILLION MONTHLY ACTIVE USERS. OVER 60% OF USERS LOG IN DAILY, MAKING IT THE SECOND MOST ENGAGED NETWORK AFTER ITS OWNER, FACEBOOK.
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What does this mean for food businesses?
THE SAYING "WE EAT WITH OUR EYES" RINGS TRUER THAN EVER IN THE AGE OF
FOODIE CULTURE ACROSS SOCIAL MEDIA HAS BEEN ON A STEADY RISE IN RECENT YEARS. IN FACT, AT THE END OF 2018 THE NUMBER OF IMAGES POSTED WITH THE #FOOD EXCEEDED 188 MILLION
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Getting started with Instagram
It can be confusing for potential customers if your Instagram name is different to that of your business and if your page lacks a familair identity..
Ensure your 'handle' and brand identity is appropriate & consistent
Benefits include access to 'Insights', ability to publically display contact details making it easier for potential customers to get in touch and the chance to place 'sponsored ads'.
Switch to a Business Profile
This will allow for 'cross-posting' in the form of images, stories and advertising.
Link Instagram with your Business Facebook page
Switching to a business profile
HOW TO DO IT....
.
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In your personal Instagram account go to your profile page and click on the Settings icon (a gear symbol). Scroll down your list of options and tap on the Switch to Business Profile
Account. It will then ask you for your Facebook profile and a Facebook Page to connect to. Fill in the relevant details. You will need to be an administrator of the Facebook page. Instagram will then ask you for your business contact details. Remember to write these as you would want your customers to see them. This includes your business email address, phone number, and address. Once you have done the above steps, you will officially have an Instagram Business Profile.
Your Product
By far the easiest thing to shout about is your passion for your product. What is it? Who should buy it? Where can they get it? When is it availble? Why is it unique?
Your People
Sharing a story about the people behind your business is a great way to engage with your audience and introduce the 'human element'. Guaranteed to be popular and a way of building a relationship with your customers.
U.G.C
User Generated Content is becoming increasingly popular and means less hard work for you. It's a way of sharing reviews of your business, highlighting its popularity.and building trust in your product.
Food Trends
Pancake Day, World Vegan Day, National Margherita Day. It seems like each week there's a reason to celebrate food and drink. ,Make the most of it and time your posts to go out to maximise brand awareness.
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Different styles of Instagram Posts
A picture paints a thousand words...
A FANTASTIC IMAGE IS GREAT BUT WHAT MAKES IT EVEN BETTER IS THE STORY BEHIND IT. WHEN CREATING YOUR TEXT THERE ARE A FEW TRICKS OF THE TRADE TO ENSURE THAT IT'S JUST AS THUMB-STOPPING AS THE IMAGE!
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LET'S TALK ABOUT TEXT BABY...
Nobody scrolls social media wanting to read War & Peace. When creating your text think about the key messages you want to get across and do it in a brief, concise way. You only have your followers' attention for a short time. Make it count!
The News; in brief
Instagram's key demographic is 'millennials' who prefer a much more informal approach when it comes to being sold to, Try introducing humour into posts whether it be a 'dad joke' style food pun or sharing a funny insight into the life of your 'employee of the week.'
Laughter is the best medicine
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Due to a couple of late cancellations we have tables available for this Friday nights dinner. The evening is ‘bring your
Send us a message if you’d like to enquire about a table. Thank you
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Here’s ... Billy! We have caught him outside his natural habitat (the kitchen) as his vacant stare suggests he may be wondering why he ever joined us! Full timer Billy has been with us 3 months, with previous experience in local restaurants and while he had plenty of other offers, he still chose us! He loves surfing, his dogs and his van oh & cooking seafood ... He has travelled to NZ and OZ and now finds himself working the Friday nights and getting creative with the menu!😆 Billy plans one day to have a place of his own, but we are hanging on to him until then... I’m constantly on his case to keep an eye on his eggs
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We're open TODAY 5- 9PM @ THE ROYAL OAK, Penclawdd @royaloak_penclawd d One of your last chances to get pizza this year!! Thanks guyz ❤
www.andrew-whitty.com As it's not just our chums following us on here now, here's a lil insight into us and what we do. We're two twins from Swansea with a lil Italian blood in us, our mother died after a battle with cancer in April 2017 and it gave us the kick up the ass we needed to get out there stop pulling pints and do something we'd enjoy. A year after we sold our first Pizza Boyz pizza, a traditionally Napoli style pizza with some fairly untraditional toppings, one of our favourites for example being 'The Hoisin One' with a hoisin sauce base which we can't bare to take off the menu because it's so good. We're based at The Royal Oak pub, Penclawdd Friday to Sunday and The Optimist bar in Uplands every Wednesday night! Unless we have any bookings, which we will state on social media throughout the week.
Hashtags
It's all about quality not quantity
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Instagram has gone through a lot
new features, tools, and a whole new video channel. But one thing has remained constant throughout: the importance of Instagram hashtags.
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Item 1 Item 2 Item 3 Item 4 40 30 20 10Every post you create can be accompanied by an Instagram caption and a few hashtags (up to 30), and these hashtags help in the process of content discovery. By using these three hashtags, the image is cataloged so other Instagram users who enjoy similar foods/products can easily find it. So while a relatively simple concept, hashtags can really get your posts off the ground and into the hands of the right audience.
#FOOD - 188MILLION
#FOODPORN - 88 MLN
#FOODIE - 38 MLN
#NOM - 4 MLN
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Item 1 Item 2 Item 3 Item 4 40 30 20 10As great as the most popular hashtags are for getting those 'likes' up and reaching a wide audience, they aren't the best when it comes to reaching people that could become real customers. There's a growing trend for more location specific hashtags aimed at reaching people in your local area and the ones more likely to be interested in your product. In fact, the #SwanseaFood has been used 3.2k times and is becoming increasingly popular. It even has it's own page in a local magazine!
#MadeInWales - 78.2k
#WelshFood - 7.5k
#SwanseaFood
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MORE INFO ON #HASHTAGS
HASHTAGIFYME.COM ALL-HASHTAG.COM HASHATIT.COM