Andrew Whitty - Marketing For Foodies Welcome back! www.andrew-whitty.com
CREATING ENGAGING POSTS USING STOCK IMAGES WHAT ARE STOCK IMAGES? Stock images are a great resource to get high quality, cheap or free photos that you can use in your designs for various purposes. They are perfect for marketing and advertising, for promotional work, for personal or commercial creative projects, for publishing, for websites and blogs, and more. www.andrew-whitty.com
BENEFITS OF USING STOCK IMAGERY - Saves time - Saves money - Little effort - Professional expertise
WHERE CAN I FIND FREE STOCK IMAGES? UNSPLASH.COM PIXABAY.COM PEXELS.COM www.andrew-whitty.com
CREATING A BRAND IDENTITY It's all very well obtaining free imagery for use across your social media but it's important that what you post reflects what your business is about! CANVA.COM Canva is a great free tool that allows you to upload and manipulate images so that you can include your brand's logo, insert text and ensure that the image is the correct size for your chosen social media platforms
Take a look at these stock images... www.andrew-whitty.com
Now with added brand identity... www.andrew-whitty.com
HAPPINESS ON A PLATE Let's give it a go....
Andrew Whitty - Marketing For Foodies Instagram - How to use it. www.andrew-whitty.com
What exactly is Instagram? INSTAGRAM IS A PHOTO SHARING SOCIAL MEDIA NETWORK THAT HAS OVER 1 BILLION MONTHLY ACTIVE USERS. OVER 60% OF USERS LOG IN DAILY, MAKING IT THE SECOND MOST ENGAGED NETWORK AFTER ITS OWNER, FACEBOOK. www.andrew-whitty.com
What does this mean for food businesses? THE SAYING "WE EAT WITH OUR EYES" RINGS TRUER THAN EVER IN THE AGE OF INFORMATION. THE PROLIFERATION OF FOODIE CULTURE ACROSS SOCIAL MEDIA HAS BEEN ON A STEADY RISE IN RECENT YEARS. IN FACT, AT THE END OF 2018 THE NUMBER OF IMAGES POSTED WITH THE #FOOD EXCEEDED 188 MILLION www.andrew-whitty.com
Getting started with Instagram Ensure your 'handle' and brand identity is appropriate & consistent It can be confusing for potential customers if your Instagram name is different to that of your business and if your page lacks a familair identity.. Switch to a Business Profile Benefits include access to 'Insights', ability to publically display contact details making it easier for potential customers to get in touch and the chance to place 'sponsored ads'. Link Instagram with your Business Facebook page This will allow for 'cross-posting' in the form of images, stories and advertising. www.andrew-whitty.com
Switching to a business profile HOW TO DO IT.... In your personal Instagram account go to your profile page and click on the Settings icon (a gear symbol). Scroll down your list of options and tap on the Switch to Business Profile link. Make sure that you haven’t set your account as a Private Account. It will then ask you for your Facebook profile and a Facebook Page to connect to. Fill in the relevant details. You will need to be an administrator of the Facebook page. Instagram will then ask you for your business contact details. Remember to write these as you would want your customers to see them. This includes your business email address, phone number, and address. . Once you have done the above steps, you will officially have an Instagram Business Profile. ww.andrew-whitty.com
Different styles of Instagram Posts Your Product Your People U.G.C Food Trends By far the easiest thing Sharing a story about the User Generated Content Pancake Day, World to shout about is your people behind your is becoming increasingly Vegan Day, National passion for your product. business is a great way popular and means less Margherita Day. It seems to engage with your hard work for you. like each week there's a What is it? audience and introduce It's a way of sharing reason to celebrate food Who should buy it? the 'human element'. reviews of your business, and drink. ,Make the Where can they get it? Guaranteed to be highlighting its most of it and time your When is it availble? popular and a way of popularity.and building posts to go out to Why is it unique? building a relationship trust in your product. maximise brand with your customers. awareness. www.andrew-whitty.com
A picture paints a thousand words... A FANTASTIC IMAGE IS GREAT BUT WHAT MAKES IT EVEN BETTER IS THE STORY BEHIND IT. WHEN CREATING YOUR TEXT THERE ARE A FEW TRICKS OF THE TRADE TO ENSURE THAT IT'S JUST AS THUMB-STOPPING AS THE IMAGE! www.andrew-whitty.com
LET'S TALK ABOUT TEXT BABY... The News; in brief Nobody scrolls social media wanting to read War & Peace. When creating your text think about the key messages you want to get across and do it in a brief, concise way. You only have your followers' attention for a short time. Make it count! Laughter is the best medicine Instagram's key demographic is 'millennials' who prefer a much more informal approach when it comes to being sold to, Try introducing humour into posts whether it be a 'dad joke' style food pun or sharing a funny insight into the life of your 'employee of the week.' www.andrew-whitty.com
Due to a couple of late cancellations we have tables available for this Friday nights dinner. The evening is ‘bring your own’. Send us a message if you’d like to enquire about a table. Thank you www.andrew-whitty.com
Here’s ... Billy! We have caught him outside his natural habitat (the kitchen) as his vacant stare suggests he may be wondering why he ever joined us! Full timer Billy has been with us 3 months, with previous experience in local restaurants and while he had plenty of other offers, he still chose us! He loves surfing, his dogs and his van oh & cooking seafood ... He has travelled to NZ and OZ and now finds himself working the Friday nights and getting creative with the menu! 😆 Billy plans one day to have a place of his own, but we are hanging on to him until then... I’m constantly on his case to keep an eye on his eggs www.andrew-whitty.com
We're open TODAY 5- 9PM @ THE ROYAL OAK, Penclawdd @royaloak_penclawd d One of your last chances to get pizza this year!! Thanks guyz ❤ www.andrew-whitty.com
As it's not just our chums following us on here now, here's a lil insight into us and what we do. We're two twins from Swansea with a lil Italian blood in us, our mother died after a battle with cancer in April 2017 and it gave us the kick up the ass we needed to get out there stop pulling pints and do something we'd enjoy. A year after we sold our first Pizza Boyz pizza, a traditionally Napoli style pizza with some fairly untraditional toppings, one of our favourites for example being 'The Hoisin One' with a hoisin sauce base which we can't bare to take off the menu because it's so good. We're based at The Royal Oak pub, Penclawdd Friday to Sunday and The Optimist bar in Uplands every Wednesday night! Unless we have any bookings, which we will state on social media throughout the week. www.andrew-whitty.com
Hashtags It's all about quality not quantity Instagram has gone through a lot of changes in the past year, including new features, tools, and a whole new video channel. But one thing has remained constant throughout: the importance of Instagram hashtags. www.andrew-whitty.com
Every post you create can be accompanied 40 by an Instagram caption and a few #FOOD - 188MILLION hashtags (up to 30), and these hashtags help in the process of content discovery. 30 #FOODPORN - 88 MLN By using these three hashtags, the image is cataloged so other Instagram users who 20 enjoy similar foods/products can easily #FOODIE - 38 MLN find it. So while a relatively simple concept, 10 #NOM - hashtags can really get your posts off the 4 MLN ground and into the hands of the right audience. 0 Item 1 Item 2 Item 3 Item 4 www.andrew-whitty.com
As great as the most popular hashtags are 40 for getting those 'likes' up and reaching a #MadeInWales - 78.2k wide audience, they aren't the best when it comes to reaching people that could 30 become real customers. #WelshFood - 7.5k There's a growing trend for more location 20 specific hashtags aimed at reaching people #SwanseaFood in your local area and the ones more likely to be interested in your product. In fact, the #SwanseaFood has been used 3.2k times 10 and is becoming increasingly popular. It - 3.2k even has it's own page in a local magazine! 0 Item 1 Item 2 Item 3 Item 4 www.andrew-whitty.com
MORE INFO ON #HASHTAGS HASHTAGIFYME.COM ALL-HASHTAG.COM HASHATIT.COM www.andrew-whitty.com
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