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Part 1: Assessment and Planning – Thursday, June 25 Part 2: Key Audiences and Messages – Thursday, July 9 Part 3: Executing and Optimizing Your Plan – Tuesday, July 21
Webinar Series Building Your Fall 2020 COVID Communications Plan - - PowerPoint PPT Presentation
Webinar Series Building Your Fall 2020 COVID Communications Plan - - PowerPoint PPT Presentation
Webinar Series Building Your Fall 2020 COVID Communications Plan Part 1: Assessment and Planning Thursday, June 25 Part 2: Key Audiences and Messages Thursday, July 9 Part 3: Executing and Optimizing Your Plan Tuesday, July 21 2
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Context Self-Assessment New and Revised…Everything The Basics: Elevated Q&A
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CONTEXT
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Context: The COVID Journey
Institutions and students continue to face unprecedented challenge after unprecedented challenge
Transfer to Online Instruction
Shifting Guidelines and Dynamics Build Contingent Fall Plans
Campus Closures Execute
- n Fall
Plans On-Campus Window of Opportunity Virtual Hybrid
Students Institutions
Adjust to Online Learning
Make Grading Decisions Re-visit Summer Plans
Move Home Evaluate Fall Plans Stay the Course Evaluating Options for Fall Transfer Gap Year
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Most students and institutions want the same thing – to be back on campus – but often for different reasons Students Institutions
More control over student experience Better infrastructure Necessary for financial viability
Context: Goals and Motivations
On-campus instructional experience On-campus social/extracurricular experience Don’t want to be at home
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Student behavior is the biggest wildcard
Achieving Balance for Safe Return to Campus
Can (and will) students…
- Follow institutional guidelines?
- Forego the social nature of college?
Can institutions…
- Create guardrails and backstops to keep
everyone in line?
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Non-judgmental review of current communications infrastructure and procedure
Resource:
8 Question Self-Assessment
Designed to bring heightened awareness to potential risks and gaps Identifies where you can focus your efforts to maximize ROI and mitigate risk Has your institution differentiated protocols for general versus personalized versus individualized communication?
COVID has made individualized communication mission-critical to ensure that students read important information and take action when needed
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Forms and Waivers COVID Testing and Tracing Policies Facilities Services
New and Revised…Everything
Preparing for a new normal
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Communications Basics, Elevated
Data
Content and Messaging
Execution
Feedback and Assessment
Segmentation
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Parts 2 and 3 of this webinar series
Key Audiences and Messages – Thursday, July 9 Executing and Optimizing Your Plan – Tuesday, July 21