WEBINAR Projection Technology Transforming the Customer Experience - - PowerPoint PPT Presentation

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WEBINAR Projection Technology Transforming the Customer Experience - - PowerPoint PPT Presentation

WEBINAR Projection Technology Transforming the Customer Experience Cheryl Arment Epson Education Account Manager June 6 th , 2019 CONFIDENTIAL 1 All projected images in this presentation are simulated unless otherwise noted Agenda: The


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All projected images in this presentation are simulated unless otherwise noted

WEBINAR

Projection Technology Transforming the Customer Experience

Cheryl Arment Epson Education Account Manager June 6th, 2019

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Agenda:

  • The Evolution of Display Technology
  • A Tour of ‘What is” Being Done
  • Experiences First, Technology Second
  • Our Mission Should We Accept It
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“Any sufficiently advanced technology is indistinguishable from magic” – Arthur C. Clarke

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IMMERSIVE Immersive technology attempts to emulate a physical world through the means of a digital or simulated world.

Atelier Des Lumieres Paris, France

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11 TEAM LAB EPSON PRO L Helsinki

ENGAGING New conceptual framework to explore the relationship between humans and the world through digital art. One that is richer and more engaging.

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Storytelling vs. Monologue A one-sided conversation or a conversation with the audience?

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11 TEMPLEHOUSE EPSON POWERLITE L615U Miami

CAPTIVATING A more engaging conversation with the audience.

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Reinventing experiences without changing anything else.

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Reinventing experiences without changing anything else.

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Reinventing experiences without changing anything else.

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Reinventing experiences without changing anything else.

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11 TEMPLEHOUSE EPSON PowerLite L615U Miami

CONTEXTUAL A more engaging & personalized conversation with the audience.

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A Paradigm Shift in “Reality”

“Augmented, Virtual, Mixed”

PROJECTION MAPPING OR SPATIAL AUGMENTED REALITY AUGMENTED & VIRTUAL REALITY

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TRANSFORMATIVE Reinventing experiences without changing anything else.

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EXPERIENCES VS. OBJECTS

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EXPERIENCES VS. OBJECTS

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LET’S BRING IT HOME

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Which will be the primary reason that companies invest in digital signage over the next 2 years? Survey of Digital Signage Solution Providers

Why Invest in Digital Signage

2% 6% 8% 12% 17% 18% 27% 30% 44% 48% 60% Other Restaurant Menu Legislation Reduced Equipment Costs Reduced Perceived Wait Time Internal Communications Differentiation from Competitors Cost Savings / Effectiveness Advertising Revenue Branding Increased Customer Engagement Customer Experience

Source: Digital Signage Today: Digital Signage Future Trends Report, 2018 Sample includes: SW providers, Integrator/Installers, DS display mfrs, DS content providers, service companies, AV distributors/resellers media player providers, Pro A/V, network installers and digital billboard manufacturers

  • Customer Experience is the #1 Driver to Digital

signage

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Laser Projector LED Video Wall

Flat Panel Display

Gobo

Curved FPD Single FPD Tiled FPD Interactive FPD DLP-RPC Narrow Pitch Wide-Pitch Micro LED LightScene Multi-Projector Blend Experiential High Cost

Digital Signage Landscape

Interactive LED Multi-Projector Mapping Informational

Cost axis is representative, not necessarily to scale

High Brightness Projector UST

  • Projectors enable experiences unlike any other technology

Low Cost

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Application Strength by Technology

Informational / Experiential

LED

  • Advertising
  • Branding
  • Scoreboards
  • Spatial design
  • Architecture

Informational

FLAT PANELS

  • Wayfinding
  • Menus
  • Traveler Info
  • Employee Info
  • Self-Serve kiosks
  • Basic retail display
  • Advertising

Experiential / Informational

PROJECTORS

  • Large Displays Mapping
  • 3D + Non-planar surfaces
  • Projection onto Glass
  • Creative Wayfinding
  • Visual Merchandising
  • Projection in small areas
  • Projection on buildings
  • Projection on floors
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APPLICATIONS

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Information

1

Add A Digital Layer Of Information On Just About Anything

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Experiential Information

2

Add New Experiences To The Customer Journey

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Branding & Marketing

3

Bring Posters, Ads, Pictures, Brands, Products To Life On Any Surface

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Sales, Operational Efficiency

4

Virtual Inventory, Augmented Fashion Tips

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Service, Individualization

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Wayfinding, Special Announcements

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Contextual & Informative

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Right Information, Right Time

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Creative Way Finding

Engage First, Inform Second

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Customer Lobby / Experience Centers

Client Engagement

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LightScene: A Combination of Lighting and Projection

Flexible Installation

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Content Management Software

  • Create playlists
  • Add images and videos
  • Set overlay effects
  • Upload customized effects
  • Set playback schedule
  • Export to SD card
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Installation Examples

SAKS Jewelry Kattering Health OneDome Global Experience Center

Lobby Directory

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  • Analog & digital experiences have begun to merge
  • The digital experience not only informs our human experience, is

inseparable from it

  • Attention span estimated for millennials 12s, to 7s for Gen Z.

Engagement is key

  • Projection technology is one of the most flexible visual solutions.
  • What if…we could unlock nearly any surface with digital content?

Photo by David Grandmougin on Unsplash

The road ahead

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All projected images in this presentation are simulated unless otherwise noted

WHY PROJECTORS for DIGITAL SIGNAGE

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Beyond Digital Signage Onto Digital Experiences

www.Epson.com/LightScene www.Epson.com/DigitalSignage

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Thank you!