WEBINAR Projection Technology Transforming the Customer Experience Cheryl Arment Epson Education Account Manager June 6 th , 2019 CONFIDENTIAL 1 All projected images in this presentation are simulated unless otherwise noted
Agenda: • The Evolution of Display Technology • A Tour of ‘What is” Being Done • Experiences First, Technology Second • Our Mission Should We Accept It CONFIDENTIAL 2
“Any sufficiently advanced technology is indistinguishable from magic” – Arthur C. Clarke CONFIDENTIAL 3
IMMERSIVE Immersive technology attempts to emulate a physical world through the means of a digital or simulated world. 11 Atelier Des Lumieres Paris, France CONFIDENTIAL 4
ENGAGING New conceptual framework to explore the relationship between humans and the world through digital art. One that is richer and more engaging. 11 TEAM LAB EPSON PRO L CONFIDENTIAL 5 Helsinki
Storytelling vs. Monologue A one-sided conversation or a conversation with the audience? 11 CONFIDENTIAL 6
CAPTIVATING A more engaging conversation with the audience . 11 TEMPLEHOUSE EPSON POWERLITE L615U CONFIDENTIAL 7 Miami
Reinventing experiences without changing anything else. CONFIDENTIAL 8
Reinventing experiences without changing anything else. CONFIDENTIAL 9
Reinventing experiences without changing anything else. CONFIDENTIAL 10
Reinventing experiences without changing anything else. CONFIDENTIAL 11
CONTEXTUAL A more engaging & personalized conversation with the audience . 11 TEMPLEHOUSE EPSON PowerLite L615U Miami CONFIDENTIAL 12
A Paradigm Shift in “Reality” “Augmented, Virtual, Mixed” PROJECTION MAPPING AUGMENTED OR & SPATIAL AUGMENTED VIRTUAL REALITY REALITY CONFIDENTIAL 13
TRANSFORMATIVE Reinventing experiences without changing anything else. 11 CONFIDENTIAL 14
EXPERIENCES VS. OBJECTS CONFIDENTIAL 15
EXPERIENCES VS. OBJECTS CONFIDENTIAL 16
LET’S BRING IT HOME CONFIDENTIAL 17
Why Invest in Digital Signage Which will be the primary reason that companies invest in digital signage over the next 2 years? Survey of Digital Signage Solution Providers Customer Experience 60% Increased Customer Engagement 48% Branding 44% Advertising Revenue 30% Cost Savings / Effectiveness 27% Differentiation from Competitors 18% Internal Communications 17% Reduced Perceived Wait Time 12% Reduced Equipment Costs 8% Restaurant Menu Legislation 6% Other 2% • Customer Experience is the #1 Driver to Digital signage CONFIDENTIAL 18 Source: Digital Signage Today: Digital Signage Future Trends Report, 2018 Sample includes: SW providers, Integrator/Installers, DS display mfrs, DS content providers, service companies, AV distributors/resellers media player providers, Pro A/V, network installers and digital billboard manufacturers
Digital Signage Landscape High Cost Micro LED Interactive LED Narrow Pitch LED Video Wall Wide-Pitch Multi-Projector Mapping DLP-RPC Multi-Projector Blend Curved FPD High Brightness Projector Laser Projector Informational Tiled FPD Experiential Flat Panel Display Interactive FPD Gobo LightScene Single FPD UST Low Cost • Projectors enable experiences unlike any other technology Cost axis is representative, not necessarily to scale CONFIDENTIAL 19
Application Strength by Technology Informational / Experiential / Informational Experiential Informational FLAT PANELS LED PROJECTORS • Large Displays Mapping • Wayfinding • Advertising • 3D + Non-planar surfaces • Menus • Branding • Projection onto Glass • Traveler Info • Scoreboards • Creative Wayfinding • Employee Info • Spatial design • Visual Merchandising • Self-Serve kiosks • Architecture • Projection in small areas • Basic retail display • Projection on buildings • Advertising • Projection on floors CONFIDENTIAL 20
APPLICATIONS CONFIDENTIAL 21
Information Add A Digital Layer Of Information On Just About Anything 1 CONFIDENTIAL 22
Experiential Information Add New Experiences To The Customer Journey 2 CONFIDENTIAL 23
Branding & Marketing Bring Posters, Ads, Pictures, Brands, Products To Life On Any Surface 3 CONFIDENTIAL 24
Sales, Operational Efficiency Virtual Inventory, Augmented Fashion Tips 4 CONFIDENTIAL 25
Service, Individualization Wayfinding, Special Announcements 5 CONFIDENTIAL 26
Contextual & Informative Right Information, Right Time 6 CONFIDENTIAL 27
Creative Way Finding Engage First, Inform Second 7 CONFIDENTIAL 28
Customer Lobby / Experience Centers Client Engagement 8 CONFIDENTIAL 29
LightScene: A Combination of Lighting and Projection Flexible Installation CONFIDENTIAL 30
Content Management Software • Create playlists • Add images and videos • Set overlay effects • Upload customized effects • Set playback schedule • Export to SD card CONFIDENTIAL 31
Installation Examples Kattering Health SAKS Jewelry OneDome Global Experience Center Lobby Directory CONFIDENTIAL 34
The road ahead • Analog & digital experiences have begun to merge • The digital experience not only informs our human experience, is inseparable from it Photo by David Grandmougin on Unsplash • Attention span estimated for millennials 12s, to 7s for Gen Z. Engagement is key • Projection technology is one of the most flexible visual solutions. • What if…we could unlock nearly any surface with digital content? CONFIDENTIAL 35
WHY PROJECTORS for DIGITAL SIGNAGE All projected images in this presentation are simulated unless otherwise noted CONFIDENTIAL 36
Beyond Digital Signage Onto Digital Experiences www.Epson.com/LightScene www.Epson.com/DigitalSignage CONFIDENTIAL 37
Thank you! CONFIDENTIAL 38
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