WE WILL BE STARTING THE WEBINAR SOON CRACKING THE CODE TO AMAZON - - PowerPoint PPT Presentation

WE WILL BE STARTING THE WEBINAR SOON…

CRACKING THE CODE TO AMAZON BESTSELLER RANKINGS

HOW TO CRACK THE CODE TO BECOMING A #1 BESTSELLING AUTHOR ON AMAZON

MY PROMISE TO YOU

• How Amazon Bestseller Rankings work
• How to find the best Amazon categories for your

book

• How to calculate exactly how many sales you need

to get to #1 bestseller

• How to systematize the entire process to save you a

ton of time!

WHY YOU’RE HERE…

Type in the chat box if that’s what you came here to learn tonight

SPONSOR

At the very end of today’s presentation, I will share with you a very powerful tool I created that I use with my own books and at TCK Publishing, but first I’m going to thoroughly and completely deliver my promise to show you how to get your book to #1 bestseller on Amazon

PREPARE YOURSELF…

• Take notes
• Turn off cell phones, TV, any distractions
• I talk really fast, so stay focused!
• If I say something you don’t understand, just let me know in

the comments

• Ask questions! I’ll answer them all at the end

HAVE YOU PUBLISHED A BOOK YET?

Write in the chat box if you’ve ever written or published a book. What is it about?

MY GIFT TO YOU

For those of you who stick with us until the end, I’m going to give you a special gift for free…

MY STORY

This was my biggest childhood dream come true…

THE NEW DREAM

SO I WROTE DOWN MY GOAL…

To earn a full-time income doing what I love

THE PROBLEM…

I had no idea how the system worked!

I FAILED AT TRADITIONAL PUBLISHING

Agents and publishers wouldn’t even respond to my emails or phone calls

IT TOOK SIX YEARS…

But I did it!

WOULD IT BE OKAY…

If I save you six years and just show you how to get your book to #1 bestseller on Amazon?

THIS SUCCESS RECIPE WORKS…

THIS WILL WORK FOR YOU!

"Bestseller Ranking Pro takes the mystery out of Amazon rankings like nothing else I’ve seen and gives authors and publishers a serious edge on the competition. Do yourself a favor and grab it while you can. You’ll save yourself a boatload of time and uncertainty not to mention downright frustration spent wondering why someone else’s book zoomed to the top of the charts while yours never got off the ground."

— Anne Wolfinger, Amazon bestselling author of The HCG Diet Quick Start Cookbook

LET’S TALK BESTSELLER RANKINGS

BESTSELLER LISTS MATTER!

• Did you know that you can increase sales as much

as 173% just by selecting the right bestseller lists

• n Amazon to feature your book?

BESTSELLER LISTS ARE ONE OF THE TOP 3 WAYS READERS FIND NEW BOOKS

• 1. Word of mouth
• 2. Bestseller lists and categories
• 3. Online Search (like typing “books about word

war II” in Google or Amazon)

WHY BECOME A BESTSELLING AUTHOR?

• You can say you are a “#1 Amazon Bestselling

Author”

• You can add “bestselling author” to your bio
• You can take screenshots for proof and post them on

your websites, sales pages, blog and more

• And much more!

WHY DO YOU WANT TO BECOME A BESTSELLING AUTHOR?

Go ahead and write your answer in the chat What is your goal or mission?

BEING A BESTSELLING AUTHOR CAN HELP YOU…

• Sell more books
• Get book deals (foreign language rights, movies, etc.)
• Charge more for coaching, consulting, speaking, etc.
• Attract new opportunities effortlessly (make

sure your email and contact info is posted in all your books and author bio)

SINCE BEING A #1 BESTSELLER CAN DO SO MUCH FOR YOU…

Doesn’t it make sense to understand exactly how Amazon’s bestseller lists work and what you can do to get your book ranking at #1 in your market?

HOW AMAZON SALES RANKINGS WORK

• Every book has an “Amazon Best Sellers Rank”
• #1 is the current bestselling book on Amazon
• #4,509,668 is the worst-selling book on

Amazon

• Sales Rankings Update Hourly

UNLIMITED MEMORY

#1,317 in Kindle = ~2,218 eBook sales per month

WHAT’S IMPORTANT

• Aim for Kindle Store rankings (#1 in Kindle

Store > Kindle eBooks > Education & Teaching > Studying & Workbooks > Study Skills)

• Not Books (#1 in Books > Self-Help > Neuro-

Linguistic Programming)

EACH BOOK IS LISTED IN SEVERAL CATEGORIES

• #1 in Kindle Store > Kindle eBooks >

Education & Teaching > Studying & Workbooks > Study Skills

CHOOSE 2 “CHILD” CATEGORIES IN 2 DIFFERENT “PARENT” CATEGORIES

#1 in Kindle Store > Kindle eBooks > Education & Teaching > Studying & Workbooks > Study Skills and #1 in Kindle Store > Kindle eBooks > Business & Money > Education & Reference

TOP #100 RANKINGS IN EACH CATEGORY

The Top #100 rankings in each category are the MOST important ** If you can’t rank in the Top #100, try to find another category

THERE ARE OVER 28,700 CATEGORIES ON AMAZON!

• eBooks
• Print
• Audiobooks
• US (80-85% of Kindle eBook sales in English)
• UK (5-10%)

THE 5 STEP SYSTEM TO BECOMING A #1 BESTSELLER

• 1. Find Relevant Bestseller Categories
• 2. Analyze Competition
• 3. Calculate EXACTLY how many sales you need to hit #1 in each

category

• 4. Choose your two (2) target categories
• 5. Get Amazon to put you in those categories

PROBLEMS AND CHALLENGES…

• Amazon displays BISAC categories on the website, but inside KDP

they use their own in-house categories WHICH ARE NOT THE SAME

• Less than 50% of all Kindle categories are available inside your

KDP Account

• Amazon changes the names, locations and hierarchies of many of

their bestseller lists frequently

• Amazon adds 40-400 new bestseller lists each and every month

• 1. FIND RELEVANT

BESTSELLER CATEGORIES

Save this link! www.tckpublishing.com/amazoncategories This goes direct to Amazon’s Kindle Store Bestseller Rankings page

LET’S USE YOUR BOOK!

Please post a comment telling us what your book is about (including the market or genre) and I’ll find relevant categories for one of the comments. www.tckpublishing.com/amazoncategories

• 2. ANALYZE COMPETITION

Save this link! www.tckpublishing.com/amazoncategories

• 2. ANALYZE COMPETITION

Understand the Market! Is it long-term? Short-term? Demographic?

• 3. CALCULATE SALES

NEEDED TO HIT #1

Save this link! www.tckpublishing.com/amazoncategories

THE FORMULA FOR DAILY

• VS. MONTHLY RANKINGS

Monthly Sales Needed to Rank / 15 = One-Day Sales Needed to Achieve Rank If you need 3,000 sales per month to reach #900 in the Kindle Store… Then you need 3,000 / 15 = 200 in one day to hit #900

• 4. CHOOSE TWO TARGET

CATEGORIES (IN DIFFERENT PARENT CATEGORIES IF POSSIBLE)

Make sure you can rank in the Top #100 spots for each category Best if you can rank #1 for one category and Top #20 for another

• 5. GET AMAZON TO LIST YOUR BOOK

IN YOUR TARGET CATEGORIES

Email KDP Support at https://kdp.amazon.com/contact-us “Dear Amazon, Please change the category of my book to: Kindle Store > Kindle eBooks > Cookbooks, Food & Wine > Drinks & Beverages > Beer”

LEARNING CHECKUP!

Is this helpful so far? Write in the chat box the favorite thing you’ve learned so far and let us know if you’re going to start APPLYING what you’re learning

WILL THIS WORK FOR ME?

Meet Mark Messick, international bestselling author of 11 books and counting…

Now 16, published first book at 14

THIS WORKS FOR ANYONE AT ANY AGE…

THERE IS AN EASIER WAY…

It’s called Bestseller Ranking Pro

LET ME SHOW YOU WHAT IT CAN DO

Let’s fire it up and see!

HERE’S WHAT BESTSELLER RANKING PRO DOES…

• It tracks all 28,700+ bestseller lists on Amazon in the US and UK

for eBooks, Print Books and audiobooks

• Organized by competitiveness
• Quick ’n Easy search function
• Automatically calculates exactly how many sales you need to hit #1
• Links directly to each Bestseller category page so you can do more

research with one click

LEARNING RECAP

• 1. Find Relevant Besteller Categories
• 2. Analyze competition
• 3. Calculate sales needed for #1
• 4. Choose two child categories (in 2 different parent

categories)

• 5. Get Amazon to list your book in your new categories

DID I DELIVER ON MY PROMISE TO YOU?

Please let my know by typing your answer in the chat!

INTRODUCING BESTSELLER RANKING PRO

My goal was to create a simple system that would allow any author or publisher to find the ideal categories for their book on Amazon in just 5 minutes

WHAT STUDENTS ARE SAYING

HERE’S WHAT YOU GET…

• Lifetime Access to Bestseller Ranking Pro ($297)
• 30+ video lessons and step-by-step tutorials
• Access to Our Private Members Forums
• WEEKLY bestseller ranking updates with new categories & more
• Detailed market analysis and research videos
• AND get all your questions answered!

LIFETIME ACCESS TO BESTSELLER RANKING PRO

$297

FOR YOU TODAY

$197 One Time Easy Investment www.tckpublishing.com/dan

BUT THERE’S MORE…

www.tckpublishing.com/dan

FAST ACTION BONUS #1

Email Marketing Mastery Video Course www.tckpublishing.com/dan

• Step-by-step training on setting up your email list
• How to get your first 1,000 subscribers
• How to make you book launches wildly successful
• No tech or web experience needed!

FAST ACTION BONUS #2

• Ask ANY question about marketing,

promotions, bestseller lists, and more…

• Get detailed, researched information
• Get access to all the recorded Q&A sessions

www.tckpublishing.com/dan

MEMBERS-ONLY Q&A SESSIONS WITH TOM CORSON- KNOWLES

FAST ACTION BONUS #3

Top 6 Interviews With Bestselling Authors www.tckpublishing.com/dan

• An author who’s sold more than 2 million self published

novels

• A New

York Times bestselling novelist who self publishes

• An average guy who got 40,000+ downloads for his first

book launch

FAST ACTION BONUS #4

Book Sales Calculator www.tckpublishing.com/dan

• Amaze your friends with the world’s most

accurate Amazon book sales calculator

• Works with eBooks, Print book and soon Audio

HERE’S WHAT YOU GET…

• Lifetime Access to Bestseller Ranking Pro ($297)
• Email Marketing Mastery Video Course ($497)
• Bestseller Ranking Pro Q&A Sessions (Priceless!)
• Top 6 Interviews with Bestselling Authors ($149)
• The World’s Most Accurate Book Calculator

www.tckpublishing.com/dan

THERE’S EVEN MORE…

• Lifetime access to our private Facebook

group only for Bestseller Ranking Pro members www.tckpublishing.com/dan

ONLY ON THIS WEBINAR

• This special bonus is only available right now
• n the webinar
• This part will be deleted from the recording
• 30-minute coaching session with me ($500

value) www.tckpublishing.com/dan

30-DAY NO QUESTIONS ASKED GUARANTEE

If you’re not absolutely thrilled with your investment, just ask for 100% full money-back refund anytime within 30 days. www.tckpublishing.com/dan

RIGHT NOW

$197 only one-time investment

• Lifetime Access to Bestseller Ranking Pro ($297)
• Email Marketing Mastery Video Course ($497)
• Bestseller Ranking Pro Q&A Sessions (Priceless!)
• Top 6 Interviews with Bestselling Authors ($149)
• Lifetime Access to our Private Facebook Group

www.tckpublishing.com/dan

WHEN YOU SIGN UP…

Please be patient as my team works go get your Bestseller Ranking Pro account set up for you (a few hours) www.tckpublishing.com/dan

GOT QUESTIONS?

Thank you! Download your free copy of The Book Marketing Bible http://www.tckpublishing.com/webbonus3

I’LL DO MY BEST TO ANSWER EVERY SINGLE ONE OF THEM TONIGHT.

www.tckpublishing.com/dan

www.tckpublishing.com/dan

Thank you! Download your free copy of The Book Marketing Bible http://www.tckpublishing.com/webbonus3

WHAT IF I WANT A TRADITIONAL PUBLISHER?

www.tckpublishing.com/dan

Thank you! Download your free copy of The Book Marketing Bible http://www.tckpublishing.com/webbonus3

WHAT IF MY BOOK ISN’T READY YET?

www.tckpublishing.com/dan

Thank you! Download your free copy of The Book Marketing Bible http://www.tckpublishing.com/webbonus3

WHAT IF I’M NOT GOOD AT MARKETING OR COMPUTERS?

www.tckpublishing.com/dan

Thank you! Download your free copy of The Book Marketing Bible http://www.tckpublishing.com/webbonus3

WHAT IF I DON’T HAVE AN EMAIL LIST YET?