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Hyper Enthusiast “Jeff” MORE ENGAGED Early adopters Dedicate time to learning Hyper Enthusiast Willing to invest time Deeply engaged; quasi expert Facilitator “Kathy” Spectrum of Committed Facilitators, Amplifiers, Citizen Doers, Evangelists and Early Adopters Science Multitasker “William” Volunteers Mainstreamer; Participates in ~5 Archetypes projects; Committed. Toe-dipper “Taylor” LESS ENGAGED Require convenience Toe-dipper; Share projects on social Follow trends media, may never fully engage Desire low-cost tools

“1.0”

1) Finding projects 1) Recruit 2) Joining projects 2) Train 3) Equip 3) Tracking participation 4) Retain participants 4) Researching ecosystem

FIND PROJECTS Widget Updated Project Finder : GIS implementation RESEARCH

Faulkner et al. 2017

FIND PARTICIPANTS Find Volunteers

TRACKING Featured tools offered with SciStarter 2.0: 1. Easy to use, embeddable web snippet and API 2. SciStarter oAuth 3. One-click Registration System 4. Volunteer Manager 5. Custom Link for “one and done” projects

TRACKING SciStarter Snippet and API 1. 2.

TRACKING SciStarter Snippet and API “SciStarter made it easy for projects with little to no development expertise to implement the snippet. ” Connie Walker (Globe at Night) “When volunteers chose to affiliate their CoCoRaHS activities with their SciStarter dashboard, we can learn more about the other projects our volunteers join or bookmark.” Julian Turner (CoCoRaHS)

TRACKING Featured tools offered with SciStarter 2.0: 1. Easy to use, embeddable web snippet and API 2. SciStarter oAuth 3. One-click Registration System 4. Volunteer Manager 5. Custom Link for “one and done” projects

JOINING

JOINING

TRACKING Featured tools offered with SciStarter 2.0: 1. Easy to use, embeddable web snippet and API 2. SciStarter oAuth 3. One-click Registration System 4. Volunteer Manager 5. Custom Link for “one and done” projects

JOINING

TRACKING Featured tools offered with SciStarter 2.0: 1. Easy to use, embeddable web snippet and API 2. SciStarter oAuth 3. One-click Registration System 4. Volunteer Manager 5. Custom Link for “one and done” projects

TRACKING Manage and Message Volunteers

TRACKING One Click Sign Up and Volunteer Manager “The registration tool and volunteer manager allow me to easily track and organize new volunteer sign ups, reach out directly to interested citizen scientists located in areas where I need observations, to let them know about project updates, and give a heads up when swarm events are expected to occur in various parts of the country.” Chris Goforth, (Dragonfly Swarm)

TRACKING Featured tools offered with SciStarter 2.0: 1. Easy to use, embeddable web snippet and API 2. SciStarter oAuth 3. One-click Registration System 4. Volunteer Manager 5. Custom Link for “one and done” projects

TRACKING Featured tools offered with SciStarter 2.0: North Carolina Candid Critters, for example, will send participants a thank you email with a custom link after camera trap season has wrapped up. This helps keep volunteers engaged in citizen science while earning credit for their past contributions.

SciStarter: Digital Community Tools DASHBOARDS Participant Dashboard

SciStarter: Digital Community Tools DASHBOARDS Participant Dashboard

SciStarter: Digital Community Tools DASHBOARDS Participant Dashboard

SciStarter: Digital Community Tools DASHBOARDS Project Owner Dashboard

SciStarter: Digital Community Tools DASHBOARDS Project Owner Dashboard

RESEARCH

Vertical Aim 1: Project owner perceptions Horizontal Dabbler Diver

Aim 2: Social Network Analysis Projects in Dashboards

Aim 3: Understand links among volunteers, participation dynamics, & outcomes Characterize volunteers Track participation dynamics Outcomes Recruitment Scientific Drafted Rookies Retention Learning Skew Conservation Progression Self-selected Rookies Veterans

Embedded Tracking Embedded Assessment Mixed methods to validate Recruitment meaning of tracked patterns Projects in dashboard Retention Ending contributions Skew Frequency contributions Progression Projects in dashboard Frequency contributions

Leading source of referrals “The majority of our approximately 1000 monthly referrals originate from SciStarter, an indispensible strategic partner project, ensuring that even when we aren't actively engaged in a recruitment campaign, that we have a steady influx of new users. SciStarter is excellent for citizen science.” -Pietro Michelucci, Founder, EyesOnALZ

Higher than average conversion rate (compared to other citizen science platforms and social media). Crall et al. 2017

Future… Issue formal credits Connect Projects and Tools (Kits?) via Libraries, Makers, and e-commerce

Future…? Lower Barriers to participate in projects that require tools Help citizen scientists AND scientists find and access the right tools Curate, bundle projects, tools, instructions into kits so people can do >1 project Review and validate tools so scientists & project owners can direct people Consumer Reports-style, 3 rd party resource to recommend tools Develop designs and prototypes of tools needed for citizen science projects Make Makers/manufacturers’ low cost instruments discover able .

Future… https://scistarter.com/people-finder Create/support local networks of participants.

Future… Link STEM <> Live Events <>Citizen Science <>Science Policy Connect tools and platforms to support seamless movement between multiple forms of engagement.