WEVE GOT A GREAT STORY District 6600 Public Image Chair Alison Frye - - PowerPoint PPT Presentation

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WEVE GOT A GREAT STORY District 6600 Public Image Chair Alison Frye - - PowerPoint PPT Presentation

WEVE GOT A GREAT STORY District 6600 Public Image Chair Alison Frye 5/14/16 POP QUIZ: How many of us are there in the Rotary world? TITLE | 2 DPIC | 3 THE PLACE WHERE NO ONE KNOWS OUR NAME Never Heard Know Some of Rotary Name Only


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WE’VE GOT A GREAT STORY

District 6600 Public Image Chair Alison Frye 5/14/16

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TITLE | 2

POP QUIZ: How many of us are there in the Rotary world?

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DPIC | 3

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DPIC | 4

THE PLACE WHERE NO ONE KNOWS OUR NAME…

Never Heard

  • f Rotary

Know Name Only Some Familiarity

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BIG BRANDS WOULD DIE FOR OUR FOOTPRINT

=

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WHY DON’T PEOPLE KNOW WHO WE ARE?

  • We’re really busy doing the life-changing

work.

  • We’re not McDonald’s (i.e. a franchise with a

bunch of rules)

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MOVE TO THE BIG PICTURE OF ROTARY

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MOVE TO THE BIG PICTURE OF ROTARY

We want people to think of Rotarians as:

  • Humanitarians
  • Leaders
  • People Who

Change the World

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GET FAMILIAR WITH OUR “LOOK” a.k.a. BRAND

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USING THE RIGHT FONT IS FREE!

  • ARIAL NARROW ALL CAPS
  • Georgia
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NEWS, NEWS, NEWS

PACKAGE YOUR EVENTS IN A NEWSWORTHY WAY

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BUT WHAT SHOULD I DO WITH MY NEWS?

  • Share it with us!
  • Create your own personal or club blog (Tumblr,

WordPress)

  • Share on social media.
  • Use video for even greater social media reach.
  • Refer to Guidelines for a News Story document
  • Keep it short. We’re as attentive as goldfish.
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DPIC | 17

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HOW I CAN HELP

 Provide a review of your flyers, signs and marketing before they go live.  Consult on specific branding projects and give you ideas about how to promote your projects  Publish your awesome news stories on the District Website  Point you in the right direction of resources at Rotary.org  Give you names of graphic design professionals who understand our branding  Provide a starting point on re-designing your club’s website.  Add your fundraisers and events to our public calendar www.rotarydistrict6600.org  Send you materials and ideas via email. Or help you find where it’s located.  Share press releases with a network of media within our District geography.

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I KNOW THERE ARE MORE LIKE THIS…

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#ROTARYPROUD #WEAREROTARY #D6600