WEVE GOT A GREAT STORY District 6600 Public Image Chair Alison Frye - - PowerPoint PPT Presentation

▶

Oct 23, 2023 497 likes •724 views

WEVE GOT A GREAT STORY District 6600 Public Image Chair Alison Frye 5/14/16 POP QUIZ: How many of us are there in the Rotary world? TITLE | 2 DPIC | 3 THE PLACE WHERE NO ONE KNOWS OUR NAME Never Heard Know Some of Rotary Name Only

SLIDE 1

WE’VE GOT A GREAT STORY

District 6600 Public Image Chair Alison Frye 5/14/16

SLIDE 2

TITLE | 2

POP QUIZ: How many of us are there in the Rotary world?

SLIDE 3

DPIC | 3

SLIDE 4

DPIC | 4

THE PLACE WHERE NO ONE KNOWS OUR NAME…

Never Heard

f Rotary

Know Name Only Some Familiarity

SLIDE 5

DPIC | 5

BIG BRANDS WOULD DIE FOR OUR FOOTPRINT

=

SLIDE 6

DPIC | 6

WHY DON’T PEOPLE KNOW WHO WE ARE?

We’re really busy doing the life-changing

work.

We’re not McDonald’s (i.e. a franchise with a

bunch of rules)

SLIDE 7

DPIC | 7

MOVE TO THE BIG PICTURE OF ROTARY

SLIDE 8

DPIC | 8

MOVE TO THE BIG PICTURE OF ROTARY

We want people to think of Rotarians as:

Humanitarians
Leaders
People Who

Change the World

SLIDE 9

DPIC | 9

GET FAMILIAR WITH OUR “LOOK” a.k.a. BRAND

SLIDE 10

DPIC | 10

USING THE RIGHT FONT IS FREE!

ARIAL NARROW ALL CAPS
Georgia

SLIDE 11

DPIC | 11

SLIDE 12

DPIC | 12

SLIDE 13

DPIC | 13

SLIDE 14

DPIC | 14

SLIDE 15

DPIC | 15

NEWS, NEWS, NEWS

PACKAGE YOUR EVENTS IN A NEWSWORTHY WAY

SLIDE 16

DPIC | 16

BUT WHAT SHOULD I DO WITH MY NEWS?

Share it with us!
Create your own personal or club blog (Tumblr,

WordPress)

Share on social media.
Use video for even greater social media reach.
Refer to Guidelines for a News Story document
Keep it short. We’re as attentive as goldfish.

SLIDE 17

DPIC | 17

SLIDE 18

DPIC | 18

HOW I CAN HELP

 Provide a review of your flyers, signs and marketing before they go live.  Consult on specific branding projects and give you ideas about how to promote your projects  Publish your awesome news stories on the District Website  Point you in the right direction of resources at Rotary.org  Give you names of graphic design professionals who understand our branding  Provide a starting point on re-designing your club’s website.  Add your fundraisers and events to our public calendar www.rotarydistrict6600.org  Send you materials and ideas via email. Or help you find where it’s located.  Share press releases with a network of media within our District geography.

SLIDE 19

DPIC | 19

I KNOW THERE ARE MORE LIKE THIS…

SLIDE 20

TITLE | 20