We are Corona Insights. 1
Kevin Raines Survey Team Kate Darwent
PHONE SURVEY METHODOLOGY
Goals of the Public Survey • Assess Denverites’ support of arts, culture, and creativity • Establish baseline metrics – Assess the need for certain plan goals • Test for any key group differences
Public Research Vs. Public Input
Public Research = Representative • Methodology: Telephone
Oversampling Goal Audience Total Completed Surveys Total Population 803 Subpopulations Hispanic or Latino/Latina 250 Black or African American 232 All Other Populations 321
Statistical Weighting Audience Margin of error Total Population 4.1% Subpopulations Hispanic or Latino/Latina 7.0% Black or African American 7.7% All Other Populations 5.5%
Who We Heard From
RESEARCH FINDINGS: PUBLIC PHONE SURVEY
Is Denver a…? 94% 84% 57% 19% 1% An arts town A ski town A cow town A sports town None of the above
Arts, culture and creativity in Denver… Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Strongly Disagree Don't Know 2% Provide opportunities for people of all ages to learn 63% 27% 5% 3% Increase quality of life and livability 56% 29% 6% 6% 2% Improve Denver's national reputation 55% 31% 7% 3% 3% Attract tourism 53% 31% 6% 5% 3% Contribute to Denver's economy 50% 37% 7% 3% 3% Support and create active and unique neighborhoods 46% 35% 9% 6% 3% Bring communities together 45% 39% 7% 5% 3% Represent our diverse communities 44% 38% 8% 6% 3%
Ratings of Arts, Culture, and Creativity around Denver Excellent Good Fair Poor No opinion The amount of culturally diverse programs 23% 45% 20% 8% in Denver The amount of arts, culture and creativity 33% 48% 17% 2% in Denver The amount of arts, culture and creativity 13% 36% 30% 21% in your neighborhood
Ratings of the Amount of Culturally Diverse Programs in Denver Excellent Good Fair Poor No opinion Everyone Else 25% 46% 18% 5% 6% Hispanic or Latino/Latina 27% 41% 20% 10% 2% Black/African American 11% 40% 30% 17% 3%
If you wanted to experience arts, culture and creativity, it would be easy to find it in your neighborhood. TRUE FALSE Don't Know Everyone Else 56% 42% 2% Hispanic or Latino/Latina 61% 39% 5% Black/African American 44% 54% 2%
If you wanted to experience arts, culture and creativity, it would be easy to find it in your neighborhood. TRUE FALSE Don't know 65+ 49% 46% 55 ‐ 64 50% 49% 45 ‐ 54 52% 48% 35 ‐ 44 60% 40% 25 ‐ 34 70% 30% Under 25 61% 34%
What are three words that describe the type of person that attends arts, cultural or creative events in Denver?
Participation in the Past 12 Months Everyone Else Hispanic or Latino/Latina Black/African American 76% Attended an outdoor fair or festival 78% 72% 70% Attended a music concert 60% 56% 67% Visited a musem 67% 55% 62% Attended a free arts, cultural or creative event 43% 51% 61% Visited a gallery 46% 43% 59% Attended a theater or dance performance 52% 45% 45% Bought a piece of artwork 26% 24% 42% Created a piece of art 40% 36% 31% Attended an opera or orchestra concert 20% 15% Attended an event or class to learn more about arts, 29% 22% culture and/or creativity 26%
Desire For Participation Black/African American Hispanic or Latino/Latina Everyone Else 69% 68% 55% 43% 28% 28% I do NOT participate as much as I would like. I do participate as much as I would like
You feel like you don’t have enough background information to enjoy or understand arts and cultural events. TRUE FALSE Don't Know Everyone Else 19% 79% Hispanic or Latino/Latina 35% 64% Black/African American 31% 68%
Barriers to Participation Everyone Else Hispanic or Latino/Latina Black/African American 61% Lack of time 66% 55% Lack of information about events occurring in 39% 48% the city 53% 49% Cost of attending 58% 49% 39% Prefer to do other activities 42% 43% Lack of transportation to or parking at the 26% 30% event 28% 21% No one to attend with 27% 26% 14% Any other issues 14% 19% 8% Can't find childcare 16% 15%
You are satisfied with the amount of information that you get about arts, cultural and creative events. TRUE FALSE Don't Know Everyone Else 74% 25% Hispanic or Latino/Latina 69% 31% Black/African American 63% 36%
Everyone Else Hispanic or Latino/Latina Black/African American 86% Word of mouth or from family and friends 75% 80% 38% Blogs and social media 49% 45% 61% Direct contact from an arts, cultural or creative 36% organization 56% 69% Ads in newspapers or magazines 66% 73% 57% Ads on the radio 70% 49% 54% Ads on TV 75% 69% 75% Reviews or news coverage of events 76% 68%
65+ 55 ‐ 64 45 ‐ 54 35 ‐ 44 25 ‐ 34 Under 25 36% 30% 20% Attended an opera or orchestra concert 26% 22% 22% 28% 50% 36% Bought a piece of artwork 43% 40% 29% 53% 68% 63% Attended a music concert 72% 73% 71% 50% 60% 55% Attended a theater or dance performance 60% 62% 39% 57% 68% 62% Visited a museum 74% 77% 56%
65+ 55 ‐ 64 45 ‐ 54 35 ‐ 44 25 ‐ 34 Under 25 21% 29% Attended an event or class to learn more about 20% 28% arts, culture and/or creativity 33% 35% 31% 38% 41% Created a piece of art 31% 54% 56% 43% 64% 57% Attended a free arts, cultural or creative event 62% 57% 49% 53% 77% 76% Attended an outdoor fair or festival 84% 91% 72% 51% 61% 51% Visited a gallery 57% 60% 52%
65+ 55 ‐ 64 45 ‐ 54 35 ‐ 44 25 ‐ 34 Under 25 21% 19% 10% Any other issues 17% 8% 9% 37% 20% 22% No one to attend with 14% 18% 28% 43% 26% Lack of transportation to or parking at the 21% 17% event 24% 35% 37% 39% Lack of information about events occurring in 37% the city 39% 55% 55% 35% 57% 68% Lack of time 76% 73% 65%
You are satisfied with the amount of information that you get about arts, cultural and creative events. TRUE FALSE Don't know 65+ 81% 18% 55 ‐ 64 73% 27% 45 ‐ 54 76% 23% 35 ‐ 44 72% 28% 25 ‐ 34 67% 33% Under 25 55% 45%
65+ 55 ‐ 64 45 ‐ 54 35 ‐ 44 25 ‐ 34 Under 25 82% 84% 81% Word of mouth or from family and friends 82% 86% 79% 25% 24% 37% Blogs and social media 42% 63% 69% 56% 71% Direct contact from an arts, cultural or creative 54% organization 55% 51% 33% 74% 74% 64% Ads in newspapers or magazines 75% 62% 62%
65+ 55 ‐ 64 45 ‐ 54 35 ‐ 44 25 ‐ 34 Under 25 42% 59% 65% Ads on the radio 62% 65% 70% 68% 65% 65% Ads on TV 65% 49% 51% 82% 83% 75% Reviews or news coverage of events 78% 65% 62%
Volunteering and Working for Arts, Culture, and Creativity Is an artist Volunteers or works at an arts, cultural or creative organization Volunteers or works in arts eduction 53% 42% 37% 34% 27% 26% 22% 21% 13% 12% 12% 12% 11% 11% 10% 10% 9% 8% Under 25 25 ‐ 34 35 ‐ 44 45 ‐ 54 55 ‐ 64 65+
Summary • People in Denver appreciate arts, culture and creativity. • Arts and culture have a positive reputation. • People want more arts, culture and creativity in their life.
Summary • Age and Race/Ethnicity differences exist – Access – Barriers – Sources of information
POWER OF SHARED DATA
QUESTIONS?
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