We are Corona Insights. 1 Kevin Raines Survey Team Kate Darwent - - PowerPoint PPT Presentation

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We are Corona Insights.

Survey Team

Kevin Raines Kate Darwent

PHONE SURVEY METHODOLOGY

• Assess Denverites’ support of arts, culture, and creativity
• Establish baseline metrics

– Assess the need for certain plan goals

• Test for any key group differences

Goals of the Public Survey

Public Research Vs. Public Input

Public Research = Representative

• Methodology:

Telephone

Oversampling Goal

Audience Total Completed Surveys Total Population 803 Subpopulations Hispanic or Latino/Latina 250 Black or African American 232 All Other Populations 321

Statistical Weighting

Audience Margin of error Total Population 4.1% Subpopulations Hispanic or Latino/Latina 7.0% Black or African American 7.7% All Other Populations 5.5%

Who We Heard From

RESEARCH FINDINGS: PUBLIC PHONE SURVEY

Is Denver a…?

84% 57% 19% 94% 1% An arts town A ski town A cow town A sports town None of the above

Arts, culture and creativity in Denver…

44% 45% 46% 50% 53% 55% 56% 63% 38% 39% 35% 37% 31% 31% 29% 27% 8% 7% 9% 7% 6% 7% 6% 5% 6% 5% 6% 3% 5% 3% 6% 3% 3% 3% 3% 3% 3% 3% 2% 2% Represent our diverse communities Bring communities together Support and create active and unique neighborhoods Contribute to Denver's economy Attract tourism Improve Denver's national reputation Increase quality of life and livability Provide opportunities for people of all ages to learn Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Strongly Disagree Don't Know

Ratings of Arts, Culture, and Creativity around Denver

13% 33% 23% 36% 48% 45% 30% 17% 20% 21% 2% 8% The amount of arts, culture and creativity in your neighborhood The amount of arts, culture and creativity in Denver The amount of culturally diverse programs in Denver Excellent Good Fair Poor No opinion

Ratings of the Amount of Culturally Diverse Programs in Denver

11% 27% 25% 40% 41% 46% 30% 20% 18% 17% 10% 5% 3% 2% 6% Black/African American Hispanic or Latino/Latina Everyone Else Excellent Good Fair Poor No opinion

If you wanted to experience arts, culture and creativity, it would be easy to find it in your neighborhood.

44% 61% 56% 54% 39% 42% 2% 5% 2% Black/African American Hispanic or Latino/Latina Everyone Else TRUE FALSE Don't Know

If you wanted to experience arts, culture and creativity, it would be easy to find it in your neighborhood.

61% 70% 60% 52% 50% 49% 34% 30% 40% 48% 49% 46% Under 25 25‐34 35‐44 45‐54 55‐64 65+ TRUE FALSE Don't know

What are three words that describe the type of person that attends arts, cultural or creative events in Denver?

Participation in the Past 12 Months

26% 15% 36% 24% 45% 43% 51% 55% 56% 72% 22% 20% 40% 26% 52% 46% 43% 67% 60% 78% 29% 31% 42% 45% 59% 61% 62% 67% 70% 76%

Attended an event or class to learn more about arts, culture and/or creativity Attended an opera or orchestra concert Created a piece of art Bought a piece of artwork Attended a theater or dance performance Visited a gallery Attended a free arts, cultural or creative event Visited a musem Attended a music concert Attended an outdoor fair or festival Everyone Else Hispanic or Latino/Latina Black/African American

Desire For Participation

69% 28% 68% 28% 55% 43%

I do NOT participate as much as I would like. I do participate as much as I would like Black/African American Hispanic or Latino/Latina Everyone Else

You feel like you don’t have enough background information to enjoy or understand arts and cultural events.

31% 35% 19% 68% 64% 79% Black/African American Hispanic or Latino/Latina Everyone Else TRUE FALSE Don't Know

Barriers to Participation

15% 19% 26% 28% 43% 49% 53% 55% 16% 14% 27% 30% 42% 58% 48% 66% 8% 14% 21% 26% 39% 49% 39% 61%

Can't find childcare Any other issues No one to attend with Lack of transportation to or parking at the event Prefer to do other activities Cost of attending Lack of information about events occurring in the city Lack of time Everyone Else Hispanic or Latino/Latina Black/African American

You are satisfied with the amount of information that you get about arts, cultural and creative events.

63% 69% 74% 36% 31% 25% Black/African American Hispanic or Latino/Latina Everyone Else TRUE FALSE Don't Know

68% 69% 49% 73% 56% 45% 80% 76% 75% 70% 66% 36% 49% 75% 75% 54% 57% 69% 61% 38% 86%

Reviews or news coverage of events Ads on TV Ads on the radio Ads in newspapers or magazines Direct contact from an arts, cultural or creative

• rganization

Blogs and social media Word of mouth or from family and friends Everyone Else Hispanic or Latino/Latina Black/African American

56% 39% 71% 29% 22% 77% 62% 73% 40% 22% 74% 60% 72% 43% 26% 62% 55% 63% 36% 20% 68% 60% 68% 50% 30% 57% 50% 53% 28% 36%

Visited a museum Attended a theater or dance performance Attended a music concert Bought a piece of artwork Attended an opera or orchestra concert 65+ 55‐64 45‐54 35‐44 25‐34 Under 25

52% 72% 49% 56% 35% 60% 91% 57% 54% 33% 57% 84% 62% 31% 28% 51% 76% 57% 41% 20% 61% 77% 64% 38% 29% 51% 53% 43% 31% 21%

Visited a gallery Attended an outdoor fair or festival Attended a free arts, cultural or creative event Created a piece of art Attended an event or class to learn more about arts, culture and/or creativity 65+ 55‐64 45‐54 35‐44 25‐34 Under 25

65% 55% 35% 28% 9% 73% 55% 24% 18% 8% 76% 39% 17% 14% 17% 68% 37% 21% 22% 10% 57% 39% 26% 20% 19% 35% 37% 43% 37% 21%

Lack of time Lack of information about events occurring in the city Lack of transportation to or parking at the event No one to attend with Any other issues 65+ 55‐64 45‐54 35‐44 25‐34 Under 25

You are satisfied with the amount of information that you get about arts, cultural and creative events.

55% 67% 72% 76% 73% 81% 45% 33% 28% 23% 27% 18% Under 25 25‐34 35‐44 45‐54 55‐64 65+ TRUE FALSE Don't know

62% 33% 69% 79% 62% 51% 63% 86% 75% 55% 42% 82% 64% 54% 37% 81% 74% 71% 24% 84% 74% 56% 25% 82%

Ads in newspapers or magazines Direct contact from an arts, cultural or creative

• rganization

Blogs and social media Word of mouth or from family and friends 65+ 55‐64 45‐54 35‐44 25‐34 Under 25

62% 51% 70% 65% 49% 65% 78% 65% 62% 75% 65% 65% 83% 65% 59% 82% 68% 42%

Reviews or news coverage of events Ads on TV Ads on the radio 65+ 55‐64 45‐54 35‐44 25‐34 Under 25

Volunteering and Working for Arts, Culture, and Creativity

53% 42% 26% 34% 37% 27% 21% 12% 11% 12% 12% 13% 22% 8% 11% 10% 9% 10%

Under 25 25‐34 35‐44 45‐54 55‐64 65+ Is an artist Volunteers or works at an arts, cultural or creative organization Volunteers or works in arts eduction

Summary

• People in Denver

appreciate arts, culture and creativity.

• Arts and culture have

a positive reputation.

• People want more

arts, culture and creativity in their life.

Summary

• Age and

Race/Ethnicity differences exist

– Access – Barriers – Sources of information

POWER OF SHARED DATA

QUESTIONS?