1 November 30, 2018 Concentrated Laundry Detergents in Water Soluble Film for Home Care An IHPCIA Initiative
2 Industry Vision – Harmony with Nature Save Water Save Energy Save CO2 Save Packaging An IHPCIA Initiative
3 Factors affecting Home Care Sector • Digital Technology • Lifestyle Changes • Multi Polar World • Stressed environment
4 Water Stressed World Experts predict a near crisis water situation in coming years
5 Plastics Pollution in Ocean
6 Plastics Pollution in Ocean & Solutions Plastics in the ocean contributed to 8 mn tons in 2012 and this has gone • upto 12.7mn tons in 2018 Greenhouses gases have gone up by 17.5% during the same period of six • years. What are the solutions? Moving away from single use plastics and looking at the ban imposed on the use of plastics the only option is to look at alternatives that can save water, energy and efficiency
Sustainable Consumption and Production 7 and the Role of Green Products in India An IHPCIA Initiative
8 Changing Consumer Preferences Consumers are now looking at value for the products that comes through the design of the products. There is growing emergence of preference for regional players 'products In the multi polar world there are disruptive trends and hence there are opportunities.
9 Living Differently • I want what I want when I want it • Growth by population and income is no more valid • More people are preferring outsourcing of laundry • Digital Technology Revolution – Smart homes of the future • Consumers want personalised solutions and smart production.
10 Smart Production • With focus on concentrated liquids and out of foam technology. • Increased focus on biotechnology. Use of green surfactants – plant based, sugar based and algae based.
Technology Innovations-Key to achieving 11 cleaner products and sustainable growth Impact: 1. CO2 Imprints 2. Reduce Water Consumption 3. Reduce Energy 4. Biodegradability Sustainability via the Bio based economy and Monodose An IHPCIA Initiative
Actions needed (non technological) to improve 12 the sustainability profile of the industry Sustainability marketing strategies should aim towards improving the awareness of • Consumers to use the product in an informed / sustainable way • Existing Mechanisms such as Eco labels and safe use tips provided on the pack are confusing • consumers believe that there is insufficient or too much information provided Monodose is the sustainable option. • An IHPCIA Initiative
13 Need for Sustainability in the Industry An IHPCIA Initiative
A Sustainable Solution Concentrated 14 Laundry Detergent (CLD) in WSF Product innovation has been one of the major influences in reducing the environmental impact of laundry detergent. Sustainable consumption of detergents has been promoted by linking it to other benefits which consumers find more important. CLD in WSF can do that by:- Offering products that use natural ingredients derived from renewable sources • Eliminating use of minerals, fillers, phosphates and zeolites • • Making products in concentrated form Use of water soluble films (polyvinyl alcohol) • An IHPCIA Initiative
A Sustainable Solution Concentrated 15 Laundry Detergent (CLD) in WSF – contd. CLD products has seen enthusiastic response from customers in several markets where it has been introduced so far and has garnered 17% market share in the US in just five years thanks to its benefits of consumer convenience and precise dosing. The Indian market is ready to take on this novel product as several factors are in favour: ban on multi-layer packaging; space constraints in urban homes; stressed water availability; greater number of women in the workforce and hence demand for more convenient products etc. An IHPCIA Initiative
16 Why CLD in Water Soluble Films (WSF)? Precise dosing (no over- or under-dosing) Consumer convenience (no measuring, easy to use) Separation of ingredients via multi- compartment designs An IHPCIA Initiative
17 Save The Planet! CLD-WSF Bulk Detergents Reduces Shipping Cost Lower Water Shipped Reduces use of plastic packaging Lower energy consumption Cold water wash 100% Biodegradable CO2 imprint significant An IHPCIA Initiative
18 Indian Scenario • 15 thousand tons of detergent powders consume 15mn plastic bags per day • IHPCIA aim is to facilitate reduction of use of plastics @10% per year with 2022 target of reaching 40% reduction of plastics
19 Global Laundry Market Share by Category Unit Dose by Country (Retail Value) (Retail Value) Unit: Mil USD 45,000� 5% Unit: Mil USD Unit� dose 3,000 40,000� 7% 11% 7% 6% Other 12% 35,000� Switzerland 2,500 Conc.� liquid Germany 34% 34% 30,000� Spain Belgium 34% Japan Italy 2,000 25,000� Canada Std.� liquid United� Kingdom 8% 9% 7% 20,000� 1,500 France 15,000� 1,000 Powder 51% 10,000� 52% 51% USA 500 5,000� - 0 2014 2015 2016 2014 2015 2016 • Global SUD market rapidly growing: 21% CAGR (2012-2016) • Monodose market growing at 11% (vs. 5% for overall detergent) in 2016 • Potential for geographic expansion in India by leap of technology An IHPCIA Initiative
20 Indian Detergent Market Landscape Current Market Size (Organized Detergent Market)- USD 2.21(Billions) Total Volume (Production) : 2.5 Million Tones CAGR(2012 -2016): 10% approx. Washing Machine Penetration in India:9 % Indian Population Division: Urban: 33% Rural : 67% Households Owing Washing Machine: Urban: 27.5% of all Urban households
Comparison of Formulations 21 Detergent Powders Vs CLD in WSF Pouch Contents Detergent Powder Monodose Popular (1kg) Premier (1kg) Liquid pouch Dosage 100 gm Dosage 65 gm 25 ml/dose Actives % 12 20 65 LABSA 12 LABSA 10 Naturals+ NI+PG +Enzymes+ SLS/SLES 5 Polymers 15 AOS/NI 5 Solvent Fillers/Soda Ash % 60 20 NIL Salt/Sulphate % 10 25 NIL Talc/Bentonite % 5 NIL Performance Enhancers % NIL 10 2 Polymers % 1 3 1 Enzymes % nil 2 2 Moisture % 10 5 5 Packaging Poly bag Multi-layer bag PVA film An IHPCIA Initiative
22 What does CLD packed in WSF pouch do ? Laundry Detergent Automatic Dishwasher CLD CLD An IHPCIA Initiative
23 Evolution enabled by Innovation Next Generation Films • Low residue CHILD SAFETY High thermal formability • COMPLIANCE (Pouch design flexibility) INNOVATION Added functionality • • Enhanced compatibility Enhanced machine • handling MULTI-COMPARTMENT New applications • LIQUID LAUNDRY (Personal care, etc) POWDERS POWDERS LIQUID LAUNDRY (AG CHEM) 1961 2015 1991 1999 2012 2018 An IHPCIA Initiative
Evolution enabled by Innovation 24 (Contd.) • Bulk Sized Packs Machine Dispensers e.g. Cleanyst Dispensers •
25 Development of CLD in WSF in India • Films Selection • Formulation Development • Equipment supplier • Co-packer An IHPCIA Initiative
26 Developing CLD Products Detergent Formulation • High concentration • Single or multi chamber • Liquid / Powder combination Coordinated Water Soluble Film Product • Dissolution Development Conversion Equipment • Chemical resistance • Line speed • Physical properties PROCESS ABILITY • Sealing method • Compatibility testing • Single/multi chamber • Cavity shape/design An IHPCIA Initiative
27 PVOH Film Compatibility Further hydrolysis of residual acetate (pH effect) − Special film grades are required for formulations with high (alkaline) and low (acid) pH – above 8 and below 5. Crosslinking − Includes gelation (i.e. boron compounds) − Esterification (i.e. polycarboxylic acids) − Intermolecular dehydration Formation of acetic acid from sodium acetate Oxidation (eg., by Cl 2 ) Reverse salting out effect (by salts/ionic strength) Inhibition of film solubility in salt solutions Inhibition of film solubility when salts partially dissolve into film Reactions on hydroxyl by reactive functional groups An IHPCIA Initiative
28 Ingredient Incompatibility Chemical Examples Water Maximum of 10 wt% free water recommended Tri- and tetra- amine Diethylene triamine, and triethylene tetramine Boron containing compounds Sodium perborate, borax Inorganic and organic halogenated compounds Inorganic chlorine* compounds Strong oxidizing agents including halogenated Persulfates, percarbonates compounds (may be tolerated with limited moisture ingress) Sodium tripolyphosphate, tetrasodium Phosphates pyrophosphate Di- and tri-carboxylic acids* Citric acid, oxalic acid, maleic acid Dialdehydes* Glutaraldehyde, glyoxal Monoaldehydes under acidic conditions* Often present in fragrances especially floral Zinc, aluminum, titanium, vanadium, chomium Cupric salts salts, or esters Ionizing Soluble Salts Sodium sulfate at approx 5 wt % (Inhibits solubility of PVOH film) An IHPCIA Initiative
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