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Water Marketing Strategy Workshop #2 Virtual Meeting October 21, 2020 4pm 6pm Agenda Welcome and Introduction to Meeting Introduction to Team and Water Market Study Presentation on Groundwater Markets Discussion and


  1. Water Marketing Strategy Workshop #2 Virtual Meeting October 21, 2020 4pm – 6pm

  2. Agenda • Welcome and Introduction to Meeting • Introduction to Team and Water Market Study • Presentation on Groundwater Markets • Discussion and Q&A from Participants • Recap and Next Steps

  3. Project Team • Amer Hussain and Bob Anderson, Geosyntec Consultants • Dave Ceppos and Malka Kopell, Sacramento State Consensus and Collaboration Program • Duncan MacEwan and Steve Hatchett, ERA Economics • Gwyn-Mohr Tully and Greg Young, Tully & Young

  4. Review Overall Purpose and First Workshop Amer Hussain, Geosyntec Consultants

  5. Study Overview What we are doing What we are NOT doing • Describing components of a • Formalizing a groundwater groundwater market allocation • Preparing a range of • Initiating a water market alternatives, requirements and • Conducting water transactions options for a MAGSA • Negotiating water agreements groundwater market • Evaluating constraints and opportunities for surface water usage in MAGSA Project Timeline • Listening to stakeholders • Completion Spring 2021 regarding preferences and concerns

  6. Discussion at First Workshop • Allocation approaches and issues • What is a market • Market trading structure • Examples of other water markets

  7. Groundwater Market Components Basin Conditions Allocation Trading Structure Market Rules • Sustainability • Identify and assign • The marketplace • Participation indicators ownership to different where buyers and • Trading limits, carry- sources of tradeable sellers exchange • Technical, stakeholder, over groundwater tradeable units and political • Prevent/mitigate considerations • May include new unintended outcomes sources added to (e.g., DACs and other groundwater GSP requirements) Monitoring & Market Administration Market Reporting Enforcement • Method for tracking • Entity that oversees • Transaction groundwater use, the groundwater documentation trades, and enforcing market • Price discovery trading volumes • Development costs, • Confidentiality operating costs, and funding sources

  8. Trading Structure – General Concepts • It is the marketplace for willing buyers and sellers • The structure can affect other components of market design Finding Trade Reporting/ Review and Partners Data Mgmt. Approval Trading Structure Administrative Water Confidentiality Cost Accounting

  9. What Does an Effective Groundwater Market Require? • Participants know what they can trade • Market information is available to participants and managers • Participation and management costs are reasonable, not prohibitive • Market components are understood and agreed to by all parties

  10. Trading Structures – Overview Trading Comparable Summary Structure Example • Buyer and seller find each other, negotiate terms, report traded • Existing CA Bilateral amount to the trading manager surface water Deals • Reported to GSA for review/approval market Electronic • Used • Still bilateral, but online place to identify trading partners Bulletin equipment • Reported to GSA for review/approval Board transactions • 3 rd party brokers facilitate deals for a fee • Real estate Brokers • Broker reports transactions to GSA for review/approval transactions • Commodity Electronic • Computer aggregates and matches bids to buy and sell futures Market • Could incorporate GSP rules, directly link for reporting markets

  11. Existing Groundwater Market Examples • Other markets reviewed to support options for MAGSA study – Market structure would be defined by stakeholders and local considerations

  12. MAGSA Groundwater Market Components Other Market Features Steve Hatchett, ERA Economics

  13. Groundwater Market Components Basin Conditions Allocation Trading Structure Market Rules • Sustainability • Identify and assign • The marketplace • Participation indicators ownership to different where buyers and • Trading limits, carry- sources of tradeable sellers exchange • Technical, stakeholder, over groundwater tradeable units and political • Prevent/mitigate considerations • May include new unintended outcomes sources added to (e.g., DACs and other groundwater GSP requirements) Monitoring & Market Administration Market Reporting Enforcement • Method for tracking • Entity that oversees • Transaction groundwater use, the groundwater documentation trades, and enforcing market • Price discovery trading volumes • Development costs, • Confidentiality operating costs, and funding sources

  14. Market Rules–Concepts and Examples • Rules and restrictions for participation and trades • Examples: – Trading limits? – Other trading terms – single year vs. multi-year – Locational considerations – Continuous trading vs. certain time windows – Carryover unused allocation/credits? – Other GSP-related restrictions?

  15. GSP Objectives May Drive Some Market Rules GSP Target Flow Pattern Market transactions could shift groundwater gradients and affect ability to achieve GSP objectives (Contour of Measurable Objectives)

  16. Trade Reporting • Reporting by traders: Responsibility and timing • Record-keeping • Reporting by market administrator – For market participants – For potential participants and general interested parties • Confidentiality of individual trade information – Report all traded amounts? Prices also? – Report aggregates and averages only

  17. Reporting Steps - Example Market Administrator Reports to Traders Report to Market GSA Administrator Quantities, locations, timing Quantities, locations, timing Traders May Report to If Traders Report Prices, Market Market Administrator Administrator May Report to GSA, Public Final price, reservation price, other Average price of water traded

  18. Monitoring and Enforcement • Review and approve trades • Tracking traded amounts and resulting pumping • Handling unanticipated problems (e.g., effects on subsidence, domestic wells, streamflow) • Dispute resolution

  19. Market Administration • GSA or third party? • Administrative activities – Developing, operating the market structure – Review and approval of trades – Record-keeping, monitoring, enforcement • Administrative costs – Initial development – Operating costs – Funding source to cover costs

  20. Compare Two Market Examples

  21. Trading Structures – Overview Trading Comparable Summary Structure Example • Buyer and seller find each other, negotiate terms, report traded • Existing CA Bilateral amount to the trading manager surface water Deals • Reported to GSA for review/approval market Electronic • Used • Still bilateral, but online place to identify trading partners Bulletin equipment • Reported to GSA for review/approval Board transactions • 3 rd party brokers facilitate deals for a fee • Real estate Brokers • Broker reports transactions to GSA for review/approval transactions • Commodity Electronic • Computer aggregates and matches bids to buy and sell futures Market • Could incorporate GSP rules, directly link for reporting markets

  22. Example 1 - Bulletin Board Trading • GSA or third party runs on-line site to post buy or sell offers • Deals are negotiated and finalized off-line, then reported to administrator for approval – Only terms necessary to manage for GW sustainability are reported – quantities, locations, timing – Could use standard online reporting form that ties directly into GW tracking system for monitoring • Administrator reports aggregate quantities traded

  23. Example 2 – Electronic Market • GSA or third party runs on-line trading site – On-line market matches up buyers and sellers using known rules – Could allow for common trading prices or prices could vary by trade • On-line market can implement some rules and approval criteria directly. • Trades calculated and approved by on-line market reported directly to GW tracking system for monitoring • Trades could be reported in aggregate (or other level of detail if acceptable) • Market would know prices struck, so could report average prices, either during the season or in retrospect

  24. Compare/contrast the examples Market Example 1 Example 2 Component Trading • Bulletin Board : post offers • Electonic Market : post offers online to Structure online; negotiate and finalize offline central market; finalized by market • Traders responsible to know rules. • Some (most, all?) rules can be Market Rules Administrator reviews for adherence. implemented by market • Private parties report to trade admin., • Market has all needed info about Reporting wait for approval. proposed and finalized trades • Administrative review built into market • Administrative review after trade is Monitoring operation. submitted. • Relatively lower cost – review and • Relatively higher cost to develop and run Administration approve trades, track trades and use. market

  25. Breakout Discussions Malka Kopell, CSU Sacramento

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