Water is our World The he 13 th th & & 14 th th FI FINA - - PowerPoint PPT Presentation
Water is our World The he 13 th th & & 14 th th FI FINA Worl rld d Swim immin ing Champio ionsh ship ips s (25m) m) 2016 / / 2018 Agenda Welcome by FINA FINA World Swimming Championships (25m) History (video) FINA
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1. Legacy & Economic/Branding/Social Impact 2. Venues 3. TV Strategy & Coverage
The World governing body for aquatic sports
Sam Ramsamy (IOC Executive Board Member)
Mustapha Larfaoui: IOC Honorary member Alexander Popov: Athletes, Marketing & Rio 2016 Coordination Commissions Rania Elwani: Athletes & Medical Commissions
Swimming Open Water Swimming Diving Synchronised Swimming Water Polo Aquatics for Masters
A sport for all: A sport for life Educational: A life-saving skill Health & wellbeing: A beautiful life Clean sport: Pure competition
81% of the population can swim Number 1 participation sport
21% of the population (15+)
5 million children in swimming lessons annually 2/3 of women regularly doing sport are swimming
92% of the population can swim Number 1 participation sport
19% of the population
300’000 children gain swimming awards anually
The globes reflect FINA’s worldwide work and reach The 5 gold stars dynamically link FINA with the world and symbolise FINA’s multifaceted activities:
where FINA is present
world
Each FINA event is an opportunity to present and promote the aquatics sports to the world and our commercial partners are key stakeholders Contributing to the success of FINA events through:
Benefitting from:
aquatic sports
Cumulative global audience of 1+ billion for:
Webcasting of a daily highlights programme
demand coverage to all territories possible
First event in 1993 Has shown a consistent growth:
federations
The event is still growing!
2-5 December 1993 313 swimmers from 46 countries 5 World Records (2 Men, 3 Women) Held in a “classical” indoor swimming pool 16 events for both Men and Women
30 November - 3 December 1995 350 swimmers from 57 countries 4 World Records (4 Women) Temporary outdoor swimming pool on Copacabana Beach
17-20 April 1997 501 swimmers from 71 countries 8 World Records (2 Men, 6 Women) Temporary pool at the arena
1-4 April 1999 516 swimmers from 61 countries 8 World Records (3 Men, 5 Women) 20 events for both Men & Women
16-19 March 2000 563 swimmers from 78 countries 15 World Records (11 Men, 4 Women) Held at the Olympic Aquatics Centre
3-7 April 2002 599 swimmers from 92 countries 7 World Records (2 Men, 5 Women) Held at the Olympiiski aquatics centre
7-10 October 2004 502 swimmers from 94 countries 4 World Records (3 Men, 1 Women) Temporary pool at the Conseco Fieldhouse,
5-9 April 2006 578 swimmers from 117 countries 5 World Records (3 Men, 2 Women) Temporary pool at the Qizhong tennis stadium Introduction of World Record bonus
9-13 April 2008 607 swimmers from 116 countries 18 World Records (7 Men, 11 Women) Temporary pool at Introduction of prize money
15-19 December 2010 516 swimmers from 153 countries 4 World Records (3 Men, 1 Women) Held at the Dubai Sports Complex
12-16 December 2012 Temporary pool at the Sinan Erdem Dome
Dates tbd December 2014 To be held at the Hamdan Aquatics Centre
A major World class event with realistic staging requirements
Global promotion for the Host City
Exciting sports show / experience for spectators
Breaking down cultural, political and racial barriers and developing understanding Educational programmes and learning
An Aquatics festival with over 140 countries coming together in one city, creating a positive social environment
Extensive global media coverage provides worldwide recognition and promotion for the Host City.
the mutliplicity of new media platforms available means that major events and the Cities hosting them now reach an ever-growing number of consumers
Councillor Richard Leese, Leader of
The successful organisation of a world class event boosts a City‘s credentials in the international sports federation community
events
2007 ISEMS Event Marketing Award
“Melbourne is the best location in the world to hold a sports event“
SportBusiness International, May 2007
Winner Event Look award
2008
The Event Look Award goes to the entry judged to have most effectively defined and captured the spirit of an event within and outside its venues and integrated from stadium dressing to ticketing and posters.
Winner Sports City of the Year award
Criteria: level of support and commitment made by a city in terms of funding and resource, legislation and planning, and marketing and promotion.
The FINA World Swimming Championships generate a significant economic impact before, during and after the event for the host city, surrounding region and the entire country. Examples:
Host City / region
35‘000 hotel bed nights Equivalent of 213 full-time jobs supported Total Net Economic Impact: £11.8m Gross Added Value
£2.665m
£2.763m
£3.575m
Source: Study conducted by Ipsos MORI
Participation in sports and other activities Pools & other sports infrastructure Sports personnel (coaches, officials, etc.) Sports development programmes Community development
Provisionally 2nd week of December
World Cup Series
Competition Programme
Swimming events only 25m short-course pool 5 day competition
sessions
evening sessions
40 events, men & women
(50/100/200/400/800W/1500M)
Freestyle (4x100/4x200) Medley (4x100)
World Record bonus
Initiated in Shanghai 2006
Prize Money
1st $5’000 2nd $3’000 3rd $2’000
Initiated in Manchester 2008
786 athletes from 153 countries 1’500 team officials 472 volunteers 200+ TV broadcast staff 150 journalists and photographers 40‘000 Spectators Sponsors & Guests
“Volunteers don't get paid, not because they're worthless, but because they're priceless.” ~ Sherry Anderson
an event of this magnitude
multi-purpose arena
Venue required for ~4 weeks for pool set-up, event staging and pool removal
Better suited to staging events of this scale:
parking, concessions, toilets, etc.)
presentation
Gives credibility and interest at a renowned venue
Cost effective in comparison to constructing new, permanent facilities Provides legacy potential for the Host City or
permanent pools elsewhere
* widely recognised as the best option for permanent pool
installations in terms of cost and lifespan
Rio de Janeiro 1995, Copacabana Beach Göteborg 1997, Scandinavium Hong Kong 1999, HK Coliseum Barcelona 2003, Palau Sant Jordi Indianapolis 2004, Conseco Fieldhouse Montreal 2005, Jean Drapeau Park Shanghai 2006, Qi-Zhong Tennis Stadium Melbourne 2007, Rod Laver Arena Manchester 2008, MEN Arena Roma 2009, Foro Italico Tennis Stadium Shanghai 2011, Oriental Sports Centre
Used to create 2 permanent community pools in State of Victoria after the Championships
Temporary pool case study at the
Competition pool - 25 x 26m, 2m deep
Warm-up pool - 25m, minimum 5-6 lanes
Warm-up relax area
Changing/locker rooms Medical / First Aid Centre Areas for Media Centre, TV compound, hospitality, volunteers, etc.
Host City & Host Member Federation (HMF)
Host City Agreement (HCA) Practices & Procedures manual (P&P) TV Guidelines & Media Guidelines FINA Rules & Regulations (FNA Handbook)
With notification by FINA of acceptance
No changes after submission of HCA! All HCA’s will be notarised
A draw is made to decide presentation order
Use of presentation, film, speeches, etc.
Candidates may appoint an agency to assist them with their bid
FINA’s policy is not to allow gifts of any kind to be presented to FINA Bureau members voting for the Cities/NF’s bidding to organise FINA World Championships events
venue information and plans, bid documents, etc. and items of a minimal value
by the candidates to the FINA Bureau members
National Maketing Programme
Budget costs to be established and agreed between FINA and Candidate HD Basic Feed produced according to FINA TV Guidelines FIN INA to ap appoint the Host st Broadcast aster er
A guiding tool for preparing the formal bid Questionnaire to assist FINA with its evaluation of the Candidates Full description of venue with plans required
Candidate’s Operating Budget & non-OC Budget estimates Initial Budget presented as a working document for review during site visit Final Budget to be attached to the HCA
An attractive host city with an enthusiastic and supportive community A venue/facilities plan that fulfills all sporting, spectator and broadcasting needs A financially sound concept with city and/or government commitments Strong marketing opportunities in the host country Sporting legacy for the host city & country TV production capabilities to suit the high demands of the event Proven organisational competence and credentials The legacy promise for both the host city and host country
Until Nov. 1: Candidates prepare formal bid Nov. 2: Formal bid submission deadline Nov. 5: Draft Host City Agreement provided to bidders Nov. 6 – Nov. 30: FINA inspection and bid meetings Dec. 3: HCA submission deadline
Dec. 11: Bid presentation to the FINA Bureau (in Istanbul) and election of the host city
Bidding information Budget template FINA Practices & Procedures Manual FINA TV Guidelines & FINA Media Guide FINA Rules FINA / Host City Agreement