WATCOM SOLUTIONS MEGA MALL www.watcom.ru AGENDA 1 5 ABOUT - - PowerPoint PPT Presentation

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WATCOM SOLUTIONS

MEGA MALL

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AGENDA

1

ABOUT COMPANY

2

PEOPLE COUNTING SYSTEM

3

SHOPSTER

4

SALES FLOW SYSTEM

5

SHOPPING INDEX

6

FOCUS SYSTEM

7

TRENDS AND ROADMAP

8

PROJECT IMPLEMENTATION

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ABOUT WATCOM

3 6 offices, 65 partners

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MORE THAN 450 SHOPPING MALLS USE OUR PRODUCTS

4

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DEVELOPERS CHOOSE WATCOM

5

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GEOGRAPHICAL PRESENCE

6

6 Offices MOSCOW, St. Petersburg, Rostov-na-Donu, Novosibirsk,

Almaty, Kiev

53 Service representatives 65 official partners / distributors

Each of these cities has two official Watcom Partners: Omsk, Ufa, Rostov-na-Donu, Samara, Krasnodar, Kazan, Ekaterinburg, Novosibirsk, Nizhniy Novgorod CIS countries: Ukraine, Kazakhstan, Republic of Belаrus, Armenia, Georgia

Watcom Offices Representatives Malls

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WATCOM GROUP STRUCTURE

7

Watcom

Integration business, people counters’ installation services, systems services, data management, reports’ presentation

CountMax

Development of hardware and software that realizes innovative solutions for traffic monitoring with high

• accuracy. The product is

the same name system for counting people and cars - CountMax

Data Consulting

Footfall expert evaluation, the only one in Russia footfall index known as Shopping Index, optimization solutions based on deep analysis of received data and

• ther information

related to retail real estate.

Shop Mechanics

Consulting services for

• ptimization of retail

environment based on

• bservation and research

using the unique solution Shop Mechanics (non- contact observation in real time in the retail environment)

Research

Dynamically growing business division. Whole complex of the unique and standard research methodologies collecting the information on consumers’ behavior in retail outlets and shopping centers.

Shopster

Innovative project, wireless technology for Retail, based on visitors’ monitoring by means of WI-FI in mobile phones. Watcom Group is an Investor of this Project and its products Integrator.

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Who is your customer Which stores he visits How much money spends How long he stays How often he returns What does he like

We FOCUS on the footfall and customer behavior analytics

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WHAT WE OFFER

9

FOCUS SYSTEM

Combines all sources of data on customer activity and footfall inside retail facilities

SHOPPING INDEX PEOPLE COUNTING SYSTEM SALES FLOW SYSTEM SHOPSTER

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PEOPLE COUNTING SYSTEM

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INPUT DATA

11

HIGH VISITORS TRAFFIC LIGHT AND TEMPERATURE CHANGES (sunlight) HIGH CEILINGS (hangar type) THIRD PARTY OBJECTS (shopping carts, strollers etc.)

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PEOPLE COUNTING TECHNOLOGIES

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Thermal camera 2D Video Counter 3D Video Counter

2003 2008 2012

CURRENT SOLUTION

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PEOPLE COUNTING SOLUTION

98%

Accuracy irrespective of the flux density of visitors, lighting and temperature Installation height – Up to 21 meters

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PEOPLE COUNTING SOLUTION

Watcom has installed 25 000 units of 3D counters all over the Russia during the past 3 years

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HOW DOES IT LOOK LIKE

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— Counting accuracy does not depend on visitor traffic density, temperature, or illumination change — Cost saving: one counter covers an entrance up to 21m height and 9m wide — 3D technology allows to exclude from counting children, shopping carts and strollers

KEY ADVANTAGES OF XOVIS COUNTER

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UNIQUE ADVANTAGES OF XOVIS 3Dx VIDEOCOUNTER

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Covering with a limited number of devices the gallery traffic and each tenants traffic 1 device covers at least 4 stores and a gallery

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UNIQUE ADVANTAGES OF XOVIS 3Dx VIDEOCOUNTER

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EXAMPLE OF HIGH MOUNT INSTALLATION

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UNIQUE ADVANTAGES OF XOVIS 3Dx VIDEOCOUNTER

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Covering with a limited number of devices the food court / separate zones

Number of visitors in zones Attendance of each separate food court tenant Heatmaps Queue Management

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HOW DOES IT LOOK LIKE

21

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PROJECT EXAMPLES

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Shopping Center GLA Areas covered with footfall technologies Number of devices

Zolotoy Vavilon Rostokino

241 000

Perimeter, Floors, Zones, Tenants

678

Columbus

277 000

Perimeter, Floors, Zones, Tenants

464

Goodzone

120 000

Perimeter, Floors, Zones, Tenants

275

М5 Mall

83 300

Perimeter, Floors, Zones, Tenants

221

Kaleidoscope

120 000

Perimeter, Floors, Zones, Tenants

216

Avia Park

339 550

Perimeter, Floors, Zones, Tenants (selective)

192

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WHY XOVIS 3D COUNTER

23

XOVIS 3D Videcounter Other 3D technologies

Other Solutions

The possibility to cover wide entrances with one counter (up to 9 m.)

Yes No

(most close solution cover max. 6 meters)

No

The possibility to high mount a counter (up to 21 m.)

Yes No (most close solutions can be

installed on 12 m.)

No

System is independent from lighting changes

Yes Yes No

System is independent from temperature changes

Yes Yes No

System is independent from people density

Yes

(independent number of

• bjects tracked simultaneously)

No

(most professional camera's track up to 32 objects simultaneously)

No (up to 16 objects

simultaneously)

System filters objects

Yes Yes

(some of solutions only)

No

Multi-sensoring: independent number of camera's connected to track one flow

Yes No

(max. 3 camera's)

No

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DATA YOU RECEIVE

24

ATTENDANCE (PERIMETER, ZONES, TENANTS) HEAT MAPS FLOW MAPS DWELL TIME IN ZONES TIME SPENT IN QUEUES (ON FOODCOURTS) AVERAGE ACCURACY OF COUNTING 98%

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TASKS SOLVED

Measure attendance of a Mall and its constituent floors / zones Measure the effectiveness of marketing campaigns and promotions Tenants rating based on attendance Measure the visitors conversion rate Measure queues & service level

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SHOPSTER

WI-FI Analytics, Social HotSpot and more

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ABOUT SHOPSTER

27

Implement indoor navigation in the mobile application and launch geo-targeted communications

Shopster

W I - F I A n a l y t i c s

Shopster is a hardware and software platform, which, when deployed in the Shopping Center, helps launch:

Wi-Fi Analytics Authorization (social and other) when users connect to Wi-Fi network

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INPUT DATA FOR WI-FI ANALYTICS AND SOCIAL WI-FI

28

Russian Aspect

• Requirements for mandatory free Wi-Fi authorization as per the Government

Decree

• Local social media are more popular

Existing Mega free Wi-Fi infrastructure in the Mega Shopping Center

based on professional equipment

Requirements for personal data use in the Russian Federation, Europe and China

Data of Russian citizens must be located in the Russian Federation; the company must have a license to operate personal data

Mega mobile application available

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SHOPSTER SOLUTIONS

29

Solutions are based on the standard router which, when used together with the Shopster firmware, starts acting as :

• 1. Wi-Fi monitor. Collects signals from smartphones and

sends them back to the Shopster cloud for further transmission to analytics

• 2. HotSpot. Can pair devices in a store into a local

network and allows shopping center visitors access to Internet via authorization in social media (or mobile phone)

• 3. iBeacon. Helps produce micro local communications,

indoor navigation and other online interactions with a smartphone

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WI-FI ANALYTICS

30

1

Mobile phones emits anonymous signals while searching WI-FI (each 30-40 seconds) It helps to monitor both kind of visitors: those who accesses free WI-FI and a passive one.

2

Signals includes:

• Smartphone’s mac

address

• Signal strength
• Signal time

Our routers catch phones signals

3 4

Based on this data we can build The Behavior Analytics:

• How often do the same people come to you
• How much time do they spend
• What else do they visit
• How many passers-by do enter the object

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WI-FI HOTSPOT: MANDATORY AUTHORIZATION IN THE RUSSIAN FEDERATION

31

1

A guest connects to your Wi-Fi network

2 3 4

Enters phone number Receives a text message with a code Enters a code to confirm her number

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HOTSPOT FREE WI-FI (SOCIAL AUTORIZATION)

32

1

Guest chooses a network for authorization

2 3

Leaves a post Signs up to your group in social network or downloads application / coupon

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HOTSPOT FEATURES

33

These procedures ensure compliance with requirements of the Government of the Russian Federation for identification of public Internet network users. Furthermore, Shopster establishes connection between three IDs:

• MAC address of a phone
• mobile phone number
• social media visitor ID

It will allow giving up on mandatory identification via mobile phone number for convenience of users in future connections, as there will be plenty of passively received IDs IMPORTANT! Social HotSpot can be implemented on the basis of existing professional equipment (Cisco, Meraki, Juniper, Aruba and

• thers)

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ADDITIONAL POSSIBILITIES

34

Shopster router as iBeacon

1. Working signal radius – up to 60 meters (requiring fewer beacons for full coverage of the mall) 2. Power line supply (higher reliability, service not required) 3. Remote control (beacon operation status, change of IDs, power on/off) 4. Higher signal frequency (smooth navigation and instant push notifications)

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PRECISE INDOOR NAVIGATION - UP TO 1 METER

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http://www.youtube.com/watch?v=VAM4bJst2Jw

Variations of magnetic field in a building allow to specify the position of the visitor. This technology uses sensors such as magnetometer, gyroscope,

• accelerometer. A result of

complex data with sensors and iBeacons, we show the user its location on the mall floor plan.

Shopster using variations magnetic field + iBeacons for accurate positioning

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UNIQUE ADVANTAGES OF SHOPSTER

36

1. Shopster LLC holds a license to operate personal data and servers used for that purpose are located in the Russian Federation. 2. Social HotSpot is operating in the Russian Federation and interacting with Russian social media (Vkontakte and Odnoklassniki) with authorization via these social media accounted for by 70% of Wi-Fi connections (over 80% in certain regions). 3. Social HotSpot can be implemented based both on existing professional equipment and more cost effective equipment. 4. Low cost of infrastructure required for handling both Wi-Fi analytics and iBeacons tasks.

• Shopster LLC is incorporated in Europe and a proprietor of all programs and may distribute its solutions

in Europe in accordance with EU legislation.

• Optionally, Shopster may provide an indoor navigation platform for a mobile shopping center

application.

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PROJECT EXAMPLES

37

Shopping Center GLA Products

Afimall, Moscow

283 000

Analytics/Navigation

Raduga Park, Ekaterinburg

130 000

Analytics

RIO Leninskiy

75 000

Analytics

Yarmarka, Astrakhan

81 700

Analytics/ Hotspot

London Mall, St.Petersburg

83 060

Analytics

Shchuka, Moscow

105 000

Analytics/ Hotspot

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DATA YOU RECEIVE

38 FREQUENCY (PERIMETR, ZONES, TENANTS) DURATION OF VISITS (MALL/ZONES/TENANTS) LINKS BETWEEN ZONES/TENANTS/MALLS (INSIDE/OUTSIDE MALL) HEATMAPS, HOT AND COLD SPOTS BOUNCE RATE ENGAGEMENT RATE PEOPLE FLOW FUNNELS SOCIAL PROFILES (SEX/AGE/EMAIL/PHONE NUMBER/SOCIAL ID) TYPES OF VISITORS’ DEVICES ROUTES* COHORT ANALYSIS* *reports in development right now

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TASKS SOLVED

Login to free Wi-Fi using social network profile Navigation in Shopping Center, iBeacon Service, Indoor Navigation Performance and location of major anchor stores impact on shopper traffic (gravity model) Behavior Analytics

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AUTOMATED SALES FLOW SYSTEM

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INPUT DATA

41

Real estate trend in Russia

is pushing the transition to a percentage of turnover

International Presence Russian aspect

increased probability

• f data falsification

Chain stores in many Megamalls

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OWNER’S RISKS WITH “PERCENTAGE OF TURNOVER”

42

Providing data without VAT Falsification by checks cancellation Unregistered desk installation Intended / accidental turnover decrease

Data falsification by tenants in order to reduce financial results in report

Receiving wrong turnover data from tenants for classic Shopping Mall (Number of tenants = 100) means lost up to

8 000 000 RUR per year

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SOLUTION

43

AUTOMATED SALES FLOW SYSTEM

Comprehensive software solution that makes it possible to upload and process data from Tenant POS machines, ensures their secure transport to the server and storage in the single database of the Shopping Mall. No manual data allows Shopping Center to receive reliable sales data and with absolute accuracy to control a turn and revenue of a tenants.

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HOW DOES IT WORK

44

INTERNET

SERVER APP Sales Flow – software installed

• n server of the shopping center receiving, saving

and managing collecting data

CLIENT APP Sales Flow – agreed way of

uploading transaction data from cashiers, buffering & encrypting

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UNIQUE ADVANTAGES OF SALES FLOW SYSTEM

45

Quality of system is reached due to automatic, but not manual sales data input NO additional devices required Flexible approach to the client base on individual schemes on connection Installation of software solution doesn’t interfere with work of cash desk High level of enciphering data during transportation, storage in data center of TIER 3 level.

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More than

190

Uploading schemes are agreed with tenants System works with 99% Cash Register Systems

Among them: 1С, Shtrikh-M, Rkeeper, УКМ2, УКМ4, Frontol, Versiya-Т, TP.NET, TradeX / POSX, UCS: GameKeeper, etc. At least 34% of most Mega Mall tenants are already connected to Watcom's Sales Flow System

UNIQUE ADVANTAGES OF SALES FLOW SYSTEM More than

300

Retailers are connected to the System

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COMPANIES THAT ALREADY USE SYSTEM

47

70% core tenants were implemented within 2 months 25% other tenants were added to the system within next 2 months 60% of tenants connected to Sales Flow system (4 months) 60% of tenants connected to Sales Flow system (4,5 months) 25% of tenants in each flagman Shopping Mall (2 months) 35% of tenants connected to Sales Flow system (2,5 months)

More than 20 Shopping Malls in Russia already use Sales Flow:

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WHY SALES FLOW?

48

Sales Flow System Manual input

Control function

YES NO

(only analytics function) Excluded possibility of data falsification

YES NO

(human factor) Detailed Sales Data for analytics function

YES NO

(usually only number of checks, average check, total amount)

Relations transparence

YES NO

No additional staff needed to collect all the data

YES NO

(usually only local)

Continuous and real-time data flow

YES NO

(usually in the end of the day/ period etc.)

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DATA YOU RECEIVE

49

REVENUE FOR CHOSEN PERIOD AVERAGE CHECK SIZE NUMBER OF CHECKS TIME AND DATE OF TRANSACTION TRANSACTION AMOUNT NUMBER OF ITEMS IN THE CHECK PAYMENT MODE: CASH OR CREDIT CARD OTHER INDICATORS

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TASKS SOLVED

Get the sales data in real time mode – increase your billing speed & turnover Get alternative source of sales information to control tenants turnover Tenants ranks Measure the conversion rate of every tenant

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SHOPPING INDEX

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INPUT DATA

52

Attendance data from 11 000 retail

• bjects in Russia

More than 5 years

• f historical data

60% penetration in Shopping Centers

Geographical Coverage

• Moscow
• St. Petersburg
• Central Federal District
• Ural & Siberia
• Povolzhskiy Federal District
• Southern Federal District

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Shopping Index

is the unique indicator demonstrating People Flow Dynamics in Shopping Centers and Retail As a part of Shopping Index, we regularly monitor the distribution of People Flows in the different trade objects on local markets

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SHOPPING INDEX

54 SC attendance dynamics Market dynamics

IDENTIFY

the most problematic cases - reduced visitor flow to your object against a falling / stable / growing (market) Shopping Index.

ANALYZE

multi-directional dynamic index and object indicators (falling / stagnating / growth - indicators of objects versus market indices).

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FOCUS SYSTEM DEMONSTRATION

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PROJECT IMPLEMENTATION

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INPUT DATA

57

The possible solution scale to international facilities Number of Shopping Malls: 14 Shopping malls in different cities in Russia Complex project installation and implementation

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PROJECT IMPLEMENTATION STAGES

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20 business days 20 business days gradually

Installation of the structured cabling system for the Shopster and People Counting System

STAGE 5

Installation of the Shopster and People Counting System

STAGE 6

Integration of data sources into the Automated Focus System

STAGE 7

2 weeks 2 weeks 2 weeks 1 week

Development of project documentation

STAGE 1

Implementation of design and survey works

STAGE 2

Project approval

STAGE 3

Signing the documents

STAGE 4

gradually

Tenants POS machines connection to the Sales Flow systems

STAGE 5

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PROJECT MANAGEMENT

59

Watcom business processes are based on the best practices

• f the project management

( Standard ANSI PMI PMBok )

Commercial Department Project Management Department Service and Data Management Department Sales process Project Management process Warranty and Maintenance Service Technical Department

M A N A G E M E N T R E S O U R C E S

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COMPLEX PROJECTS EXPERIENCE

60

Shopping Center People counting system Shopster Sales Flow Focus

Zolotoy Vavilon Rostokino 678 devices

mall, zones, floors, tenants

8%

• f tenants

Yes Columbus 464 devices

mall, zones, floors, tenants

35%

• f tenants

Yes Goodzone 275 devices

mall, zones, floors, tenants project started

Yes Yarmarka 127 devices

mall, floors, tenants traffic

145 devices

navigation, analytics and hotspot

Afimall City 84 devices

mall, zones, floor traffic

150 devices

navigation, analytics

60%

• f tenants

Yes Shchuka 29 devices

mall and floor traffic project started

95%

• f tenants

Yes RIO Leninskiy 24 devices

mall and floor traffic

28 devices

(navigation)

25%

• f tenants

Yes

Average project realization capacity: 400 stores in different Russian Cities for 50 days

(eg. Adidas, Megafon, Adamas, MTS, Centro etc.)

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DATA MANAGEMENT SYSTEM

61

Data Management

is automated monitoring of systems and technologies used, providing continuity and correctness to the flow of your data

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DATA MANAGEMENT SYSTEM

62

Sugar plum gummi

• bears. Apple pie

yummy cake with candy Sugar plum gummi

• bears. Apple pie

yummy cake with candy Sugar plum gummi

• bears. Apple pie

yummy cake with candy Sugar plum gummi

• bears. Apple pie

yummy cake with candy EQUIPMENT AVAILABILITY DATA AVAILABILITY DATA FULLNESS DATA CORRECTNESS

Four-level monitoring is implemented within the

Automated Information System

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WATCOM’S SERVICE

63

PROBLEM DETERMINATION REQUEST

support@watcom.ru

2 DAYS

Clients’ Object Visit

Response

4 HOURS

Remote Solving

1 DAY

* Based on statistics of Watcom Service Department

28

Service visits per month **

**14 MEGA Malls (in case of covering the attendance of each tenant)

89%

• f Incidents are

solved remotely *

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HOW DOES IT WORK?

64

Service Desk

System for quality and timely service control Access to the system will allow you to keep track of the process of solving the problem by Watcom’ specialists, see the result, make your comments

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HOW DOES IT WORK?

65

AVAILABLE EQUIPMENT NUMBER OF REQUESTS SOLVED ON TIME % TIMELY RESPONSE, % With a Service Desk you will always be able to control the Agreed SLA Level

Service Desk

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ROADMAP AND INDUSTRY TRENDS

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OPERATION / MAINTANENCE MANAGEMENT

67

IT IS IMPOSSIBLE TO BUILD THE BRAND OR FORM A LOYALTY IF BASE SERVICE QUALITY DOESN’T MEET USERS REQUIREMENT

“

Trends / problems on the market to be solved :

– Automatization of quality control of: operational work, cleaning services, management of local center and tenant’s work – Supporting of the uniform high quality standards of shopping centers operation

Solution we develop :

– System of automatization of inspections and check lists of cleaning services, security services, etc. – Fixing of security services incidents, cleaning services, and

• thers

– Automation of visual inspections of tenants + operational requests from tenants – Addition of analytical data in Focus system with collected / received information on a basic level of service in a binding to Mall and to tenant / zone – Scheduling of operational services

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MARKETING MANAGEMENT

68

Trends/problems to be solved we see on the market:

– Connection on-line with off-line – Loyalty programs of the new generation – Seamless consumer experience, omni-channels

Solution that we develop:

– Segmentation of visitors on behavioral (path to purchase), demographics and consumer preferences. Closed loop – Introduction of events and the creation of mechanisms to evaluate marketing initiatives by ROMI – Creation of the knowledge base, history of the fulfilled initiatives – Realization of processing and binding of the check to the buyer

CREATION OF UNIQUE EXPERIENCE FOR VISITORS, INCREASE OF MARKETING EFFICIENCY

“

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NEW SOLUTIONS

69

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SHOPSTER HOTSPOT AS A KEYSTONE OF SEAMLESS ID

70

ID: identifier of the social network ID: smartphone MAC address Social Mobile Local

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SUMMARY

71

High accuracy and functional equipment Guarantee of successful on-time project implementation Experienced with a big projects supplier All sources supplier

BENEFITS YOU RECEIVE FROM COOPERATION WITH WATCOM

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е

WATCOM TEAM Khoroshevskoye highway 32А 123007, Moscow, Russia ADDRESS Tel.: +7 (495) 640-40-79 E-mail: msc@watcom.ru CONTACTS