Watch for Me NC Pedestrian and Bicycle Safety Program: 2019 Action - - PowerPoint PPT Presentation

Watch for Me NC Pedestrian and Bicycle Safety Program: 2019 Action Plan Workshop

Summer 2019

Workshop Goals

• 1. Discuss big picture ped/bike safety issues and

the Watch for Me NC approach

• 2. Foster networking and peer exchange among

participating Watch for Me NC communities

• 3. Provide support and resources for the

development of action plans to guide effective participation in the Watch for Me NC program

Today’s Plan

• Introductions and icebreaker
• The big picture: ped/bike safety
• Action planning template

– Elements of a plan and key principles – Participant insights and lessons learned

• Break for lunch
• Action plan development

– Small group discussions – Report out

• Evaluation and wrap up

Mindset is Key…

• Here’s what we want to encourage while

we’re working together:

– I have some information; so do other people. – Each of us may see things that others don’t. – I may be contributing to the problem. – Differences are opportunities for learning. – People may disagree with me and have pure motives.

Welcome and Introductions

Welcome 2019 Partners

• Apex
• Asheville
• Beaufort
• Beech Mountain
• Belmont
• Blowing Rock
• Boone
• Carrboro
• Cary
• Chapel Hill
• Charlotte
• Clayton
• Cornelius
• Creedmoor
• Davidson
• Durham
• Eastern Carolina

University

• Elizabeth City
• Farmville
• Forest City
• Franklin
• Fuquay-Varina
• Garner
• Greensboro
• Greenville
• Hertford
• Jacksonville
• Kill Devil Hills
• Murphy
• New Bern
• Oak Island
• Pine Knoll Shores
• Raleigh
• Roanoke Rapids
• Shelby
• Spindale
• Transylvania Co.
• Wendell
• Winston-Salem

2019 Partners

Howdy, Partner!

• Name
• Agency (and department) represented
• The biggest issue I see in my community is….
• I think I am here because…
• I think WFM will aid in addressing…

The Big Picture: Ped/Bike Safety and the Watch for Me NC Approach

Pedestrian and bicycle safety is a wicked problem

• Socially and
• rganizationally

complex

• Solutions may

cause unintended consequences

• Ever changing

Addressing wicked problems

• Wicked problems can’t be solved by:

– Single agency actions

• E.g., Enforcement alone

– One-time actions

• E.g., Handing out fliers

– “Band-Aid” actions that don’t address underlying issue

• E.g., “Anti-jaywalking” campaign

Addressing wicked problems

• Wicked problems need:

– An approach that understands and leverages the system for transformative change – Sustained action on multiple fronts – A shared vision of what “success” looks like

• Community engagement
• Interagency involvement

Example: Driver inattentiveness

Seeing the bigger picture

Seeing the bigger picture

Seeing the bigger picture

Seeing the bigger picture

Seeing the bigger picture

Seeing the bigger picture

Example: Driver inattentiveness

Example: Driver yielding

Example: Driver yielding

Example: Driver yielding

Example: Driver yielding

Addressing wicked problems

• Wicked problems need:

– An approach that understands and leverages the system for transformative change – Sustained action on multiple fronts – A shared vision of what “success” looks like

• Community engagement
• Interagency involvement

The Role of Watch for Me NC

• Provides:

– Motivation and data – Tools, training, materials, and resources

• To serve as a catalyst for:

– Thinking about complex pedestrian/bicycle issues – Building diverse partnerships and a shared vision – Engaging with the broader community – Implementing strategies within a broader framework for injury prevention

The long and winding road

ignorance is bliss We can do this! wisdom/knowledge/skills

Action Plan Template Elements

Action Plan Template Elements

• 1. Problem identification/goal setting
• 2. Coalition/partnership development
• 3. Kickoff event/program roll out
• 4. Public engagement
• 5. Enforcement operations
• 6. Planning/policy coordination
• 7. Sustaining the effort

* Parking lot for additional issues/ideas

Within each section…

• Who
• What
• How
• When
• Data, resources, materials, or tracking needs

Action Plan Template Section 1: Problem Identification/ Goal Setting

Goal Setting Key Principles and Tips

• Engage stakeholders and partners

– Listen and challenge assumptions about the issues – Refine goals and target problems

• Build on prior knowledge/plans

– Local safety plans, studies, and expertise

• Use data sources available

– NCDOT crash data, hospital data, complaint records, stakeholder input

• Other thoughts?

Crash data: It’s not just for engineers!

• ID hotspots
• Understand trends

– Types of crashes – Who is involved – Changes over time

Lifecycle of a NC Crash Report

• 1. DMV-349 report

completed by

• fficer

Lifecycle of a NC Crash Report

• 1. DMV-349 report

completed by

• fficer
• 2. PD submits to

DMV

Lifecycle of a NC Crash Report

• 1. DMV-349 report

completed by

• fficer
• 2. PD submits to

DMV

• 3. DMV shares with

HSRC for crash typing and geo- coding

Lifecycle of a NC Crash Report

• 1. DMV-349 report

completed by

• fficer
• 2. PD submits to DMV
• 3. DMV shares with

HSRC for crash typing and geo- coding

• 4. Data made available
• n NCDOT website

Lifecycle of a NC Crash Report

• 1. DMV-349 report

completed by officer

• 2. PD submits to DMV
• 3. DMV shares with HSRC

for crash typing and geo-coding

• 4. Data made available
• n NCDOT website
• 5. Data used by NCDOT

and locals

What crash variables are included?

• Crash ID
• Latitude
• Longitude
• Pedestrian Age
• Pedestrian Sex
• Pedestrian Race
• Pedestrian Alcohol Use
• Pedestrian Injury
• Driver Age
• Driver Sex
• Driver Race
• Driver Alcohol Use
• Driver Injury
• Driver Vehicle Type
• Driver Speed
• Crash Location
• Pedestrian Position
• Crash Type
• Crash Alcohol (Ped or

Driver Use)

• Ambulance Required
• City
• County
• Work zone
• Crash Severity
• Crash Date
• Driver Level
• Fault
• Hit and Run
• Light Conditions
• Locality
• Number of Lanes
• Roadway Characteristics
• Road Classification
• Road Conditions
• Road Surface
• Roadway Features
• Road Configuration
• Traffic Control
• Weather Conditions
• Speed Limit
• Rural or Urban
• Crash Year
• Time of Day
• Hour of Day
• Crash Month
• Crash Day of Week

Bicycle crashes over time

Fatal Non-fatal

Pedestrian crashes over time

Fatal Non-fatal

Definitions Used

• College towns: >=30% total pop. enrolled in

college

– Elon, Cullowhee, Chapel Hill, Greenville, Boone

• Beach towns: Areas with ocean front census

tracts + Wilmington & all of Dare County

– Cities in Brunswick, Carteret, Currituck, Dare, New Hanover, Pender Counties

Bicycle crash types by community type

Ped crashes by community type

WFM bicycle crash types by age group

Bicyclist injury severity by age group in different community types

Pedestrian injury severity by age group in different community types

Lighting conditions at time of crash, WFM

Communities, 2007-2014

Pedestrian-MV Bicyclist-MV

Alcohol/drug use involved in crash

Alcohol/drug use involved in crash

Crash data resources

• Crash data query tool and summary reports

Goal Setting Key Questions

• Who is most affected by crashes in the community? Who has a

stake in seeing that the issues are solved?

• What factors are contributing to the crashes? What system is

producing these results? What do you want to see changed?

• When and where are crashes or safety issues happening?
• How easily can these issues be addressed? How have the issues

been addressed in the past and what is planned in the future?

• What other data sources or stakeholders are needed to identify

problems and help set goals?

Action Plan Template Section 2: Coalition/Partnership Development

Importance of Partnerships

• 1. Develop insights into key ped/bike issues and
• pportunities
• 2. Get buy-in/ approval to implement activities
• 3. Provide support in addressing safety issues
• 4. Offer new ideas, resources, and expertise
• 5. Extend the reach of the program

Key Principles and Tips

• Collaboration moves at the speed of trust

– Meet regularly, in-person if possible – Identify specific roles/actions – Follow up on commitments

• Start small: identify one activity to work on

together

• Celebrate and share successes
• Be prepared for turnover/transitions

Key Potential Partners

Partner Key Strengths Communications/ Public Information Officers Ties with the public and community groups; knowledge of media relations Parks and Recreations Departments Organize local events; may host after school care programs Planning/ Public Works departments Ties with the public and other city depts; knowledge of safety issues/ areas School system Access to large community of kids/ parents Police department Ties to all of the above Advocacy/bike groups Connection to the community

Additional Partners

• Health and Safety Groups

– SafeKids – Hospitals and health departments – Partners Against Crime (PACs)

• Neighborhood groups, councils, etc.
• El Pueblo
• Transit agencies
• Large employers

Examples

• Outer Banks/Corolla: work

with international groups and HOAs and tourism industry

• Durham: Bike Durham

partnership and outreach to taxi, bus, and paratransit drivers and presence at sports events and schools

• Greenville: National Night Out,

Bike Rodeos, Youth Camps, etc.

• Others?

Example: Local Businesses

• Use window/store space to

display materials

• Alert before nearby

enforcement operations

• Collaborate on “good ticket”

programs

Raleigh, NC Durham, NC

Example: Schools

• Chapel Hill: Middle

school video contest and partnership with Safe Kids

• Durham: Training to

school crossing guards

• Raleigh: Used WFM

Materials in Walk to School Day events

• Others?

Leesville Elementary School, Raleigh, NC

Example: Universities

• Student services
• New student or staff orientations, car/bike registrations
• Campus dining (table top ads)
• Public services (e.g., transportation)
• Campus housing/Residential Advisors
• Student groups (e.g., bike club) and

Student Government Associations

• Campus media
• University recreation
• Sustainability office

UNC-Wilmington

Coalition Development Key Questions

• Who is missing/needed in your coalition?
• What do you want to work on together? What can each

partner contribute?

• How can partners be engaged? How do partners prefer to

communicate?

• When/how often should we meet?
• What data or resources will partners need or have to

share? What Watch for Me NC materials can be shared?

Action Plan Template Section 3: Kickoff Event/Program Roll Out

Kickoff Events

• Good way to:

– Frame the program/focus/values – Get elected officials involved – Engage the media – Educate the public about your plans

NCDOT Sec. Tennyson in Durham, NC

Kickoff Key Principles and Tips

• Go thru the right channels

– Public Information Officer

• Be relevant/timely

– Connect with a newsworthy event or involve a high-profile individual

• Be ready for an interview

– See talking points in Media Toolkit

Durham, NC

Examples

• Greenville, Asheville,

Chapel Hill, and Charlotte, and others have all held kickoff media events

• Media archive:

http://watchformenc.org/ media/

Greenville, NC

Kickoff Event Key Questions

• Who needs to be invited to speak or participate? Who

needs to be invited to attend?

• What do we want the key message to be?
• How do we want to frame the Watch for Me NC program?

How can we leverage our partnerships and resources?

• When is the best time (and place) to hold a kickoff to

engage the intended audience?

• What data, resources, or materials do we need to have

prepared to share with the media?

Action Plan Template Section 4: Public Engagement and Outreach

Importance of Public Engagement

• Share resources/messages that can start a

conversation

• Hear about ped/bike safety issues and

concerns from the community at large, and integrate into safety plans

• Build stakeholder buy-in, clarify

misperceptions about the program, and add new partners to the mix

Engagement Key Principles and Tips

• Messaging ≠ engagement or education

– Engagement is a two way street – Consider active and passive forms of communication – Provide opportunities for participatory learning AND practice

• Focus engagement on:

– Important influencers within a community

• E.g., community leaders, activists, representatives

– Key gate-keepers

• Fleet vehicle and school crossing guard training managers

– ‘Bridges’ to key populations

• Pastors, barbers, promotoras
• Meet people where they are

Special Populations to Engage

• 1. Tourists—may not know the “norms” of a community

they are visiting; fleeting opportunity to reach them with safety messages

• 2. Underserved populations—over-represented in

crashes; may have higher “exposure” to walking dangers

• 3. Spanish-speakers—sometimes over-represented in

crashes and under-engaged

• 4. Caregivers of children—may be easiest group to “buy

in” first

• 5. College students—more exposure to walking/biking;

key time to shape the “norm”

Example: Shaping Tourists’ Norms and Expectations

• Magnets on rental property refrigerators
• Coasters in bars/restaurants (and outreach to

restaurant staff)

• Outer Banks (Kill Devil Hills) Efforts:

– Info packets/lights to foreign students – Banners/rack cards in hotels – Bumper stickers on cabs – Enforcement near beach access/high-density housing – PSA: http://www.youtube.com/watch?v=iVHSgZniHQU

Example: Engaging Underserved Neighborhoods

• Look for infrastructure deficiencies
• Seek positive interactions
• Partner with groups already working there:

– Partnership against crime or neighborhood groups – National night out – Health community – Church community or interfaith council – Local businesses

• Durham example: DPD Project Safe Neighborhoods

Example: Engaging Children and Caregivers

• Kids are not “mini” adults
• Need age-appropriate

messaging, skills practice, and adult supervision

– Bike safety clinics

• Many resources available for

caregivers and teachers:

– Let’s Go NC! – Pedestrian and Bicycle Safer Journey – Tip sheet for caregivers – Crossing guard training

Example: Engaging Spanish Speakers

• Use Spanish-language materials
• Do outreach through trusted sources:

– Promotoras—lay health workers in Latino communities trained to offer health information – Spanish community centers, media – Example: Fiesta del Pueblo booth

• Complement with other resources

– NHTSA ESL Training Course (see partner website)

Example: Engaging College Students

• “Institutionalize” safety

from the very beginning

– Student orientations – Bike registrations

• Leverage social media
• Focus on positive

reinforcement/ incentives

• Support peer-to-peer

learning

Tools for Engagement

• Banners and print materials: great for use in

community events, council meetings, health fairs, assemblies, etc.

Durham, NC Corolla, NC Greenville, NC

Passively Reinforcing the Message

• Messages in on-line utility

bill statements

• Video PSAs
• Outdoor and transit ads

Triangle Transit, Raleigh, NC Carrboro, NC

Public Engagement Key Questions

• Who do we need to engage, beyond our coalition partners?

Does any population merit special attention or focus?

• What opportunities exist to reach out to key groups of

stakeholders?

• How can Watch for Me NC partners and materials be useful

in engaging the public?

• When are key events or opportunities taking place?
• What data, resources, or materials might be needed to

engage with different groups?

Action Plan Template Section 5: Enforcement Operations

Enforcement Key Principles and Tips

• Work through the appropriate chain of command
• Clarify misperceptions about the goals/intent of

the Watch for Me NC program

– Not an anti-jaywalking effort!

• Identify common interests/concerns
• Consider unintended consequences

– Acknowledge relations between PD and others in the legal community (courts, district attorneys, etc.) and the public at large

• Lay the foundation for success

Laying the Foundation for Enforcement

• Coordinate communications before/after
• ps

– Press, signage, and use of media toolkit

• ID key sites for driver yielding

enforcement:

– Speed limits 30 MPH or lower – Marked crossing (preferably high visibility) – Fewer than 4 lanes of traffic – History of safety concerns or proximity to vulnerable groups (e.g., school children, etc.)

• Engage key groups in advance:

businesses, legal community, advocates, neighborhood associations

• Trainings have more detailed guidance

Law Enforcement Trainings

• Intended for officers only
• Full day for new partners

– Overview of key safety issues, laws, and enforcement best practices – Field exercises

• Half day for returning

partners

– More emphasis on planning

• perations
• WFM materials provided

What the Training Covers

• The Basics: Why Enforce Ped/Bike Safety
• Engineering/Designing for Enforcement
• How Pedestrian & Bicycle Crashes Happen
• Education: Officers as Educators
• Pedestrian & Bicycle Laws
• Enforcement Options
• Crosswalk Enforcement Operation: Field Practice
• Crash Investigation & Reporting
• Safe Routes to School
• Potential Law Enforcement Partners

Enforcement Key Questions

• Who are the officers/units assigned to address ped/bike

safety issues?

• What ways can officers address safety concerns? What are

the steps needed before and after any operations are held?

• How will enforcement efforts be coordinated? How will

efforts be shared with partners and the media?

• When will operations be conducted, and for how often?
• What data or other resource can help identify where

enforcement is needed?

Action Plan Template Section 6: Planning/Policy Coordination

Key Principles and Tips

• Consider how Watch for Me NC goals, partners,

and strategies relate to Vision Zero, etc.

• Make connections between Watch for Me NC and

new/changed infrastructure

– Signals, crosswalks, sidewalks, trails, bike facilities – Bike share programs

• Build WFM into future plans and policies

– PD Strategic Enforcement plans – Municipal transportation plans

Planning/Policy Key Questions

• Who in the community has been working on these issues? Who are

the policy makers or gatekeepers that need to be involved?

• What plans and/or policies exist that should be reviewed? What are

their goals and how do they overlap or potentially conflict with what you put in Section 1? What changes to infrastructure are being planned, and how could this affect behaviors?

• How can plans or policies help sustain and/or grow Watch for Me NC

activities and support? How can WFM support planning and infrastructure change?

• When are key planning/policy documents due for review or change

that might present an opening for discussion and goal alignment?

• What data, resources, or materials might be needed to support this

process?

Action Plan Template Section 7: Sustaining the Effort

Key Principles and Tips

• Put in place the pieces that sustain:

– Strong partnerships – Community buy-in, interest, and trust – In-house capacity

• Defined roles
• On-boarding and succession plans
• Supported by plans/budgets

– Documentation of impacts/outcomes

Funding Opportunities

• Surface Transportation Block Grant (STBG)

Program

• Transportation Alternatives Set-Aside
• Congestion Mitigation & Air Quality (CMAQ)

Improvement Program

• Federal Transit Administration Funds
• Highway Safety Improvement Program (HSIP)
• Statewide Planning and Research or Metropolitan

Funds

State/Local Funding

• Contingency Funding
• Powell Bill
• Local Bonds/CIP
• Health Foundations
• Other

– Revenue from parking in City-owned decks (not at meters)​ – Vehicle registration fee (for general fund/street maintenance)​ – Municipal Service Districts​ – TDA occupancy tax revenues: 1/4th can go to improvements linked to tourism

Sustaining Key Questions

• Who needs to be aware of our progress, challenges, and

needs in order for the program to continue?

• What challenges could prevent us from doing this work in

the future?

• How can we continue to grow support for these efforts?
• When are key opportunities or deadlines we need on the

radar?

• What data or resources might be needed to sustain the

program?

Report Out

What’s Next?

• Identify 3 immediate steps

– Who’s doing it? – What’s being done? – How will be accomplished? – Why are you doing it? “I want to do ____ with ____ because of ____.”

Evaluation Reporting

Importance of Evaluation

Program evaluation helps to:

• 1. Track activities and share successes and lessons
• 2. Understand the changes happening in the

community and estimate program impact

• 3. Learn about your experiences so the program and

technical assistance can be improved

• 4. Produce reports to help secure future funding

Evaluation-Related Requirements

Keep track of:

– Time spent – Number/type of

• utreach and

engagement – Enforcement operations – Media coverage – Outcomes/results – Problems/issues/needs

Submit online: www.watchformenc.org/reporting

STEP Reporting

Wrap up and Next Steps

• Look for/sign up for officer training course
• Submit draft action plan by August
• Participate in share meeting to be held in the

Fall

• Track and report activities
• Look for/respond to web-survey in the Fall
• Participate in exit interviews in Nov/Dec

Key Resources

• Your peers:

watchformenc@googlegroups.com

• Partner resource page:

www.WatchForMeNC.org/partner-resources/

• UNC-HSRC staff:

– Sarah O’Brien: swobrien@hsrc.unc.edu – Kristin Blank: blank@hsrc.unc.edu