Washington State Wine Commission Agricultural Trade Update June 17, 2014 1
US Wine Top 10 Export Markets 500,000 450,000 400,000 Canada 350,000 United Kingdom Germany USD (x$1000) 300,000 Japan Hong Kong 250,000 China 200,000 Italy Sweden 150,000 France 100,000 Denmark 50,000 0 2009 2010 2011 2012 2013 June 17, 2014 2 Source: U.S. Commerce Department, Bureau of the Census
WA Wine Total Exports, 2008-13 $25,000,000 $20,000,000 $15,000,000 USD $10,000,000 $5,000,000 $0 2008/09 2009/10 2010/11 2011/12 2012/13 June 17, 2014 3 Source: WA Export Survey
WA Wine Exports by Market 80,000 70,000 Exports by Volume (Cases) 60,000 50,000 40,000 30,000 20,000 10,000 0 Canada (All) United Kingdom Japan Mainland China Germany Sweden Denmark Netherlands South Korea Taiwan 2011-12 67,440 24,700 23,728 15,805 11,904 10,173 8,658 7,395 5,622 2,494 2012-13 65,214 6,468 31,915 14,051 20,615 6,820 14,975 4,479 6,891 3,481 June 17, 2014 4 Source: WA Export Survey
WSWC International Export Program The WSWC represents every licensed winery and every wine grape grower in Washington State. The WSWC’s International Export Program primarily serves a marketing function. Its activities include: Trade shows, tastings, and reverse trade missions • Media outreach and PR • Educational seminars • Retail and restaurant promotions • June 17, 2014 5
Target Markets June 17, 2014 6
International Wine Initiatives APEC Wine Regulatory Forum Multilateral Free Trade Agreements (TPP, TTIP) World Wine Trade Group June 17, 2014 7
Thank you. June 17, 2014 8
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