W2 Wednesday, February 14, 2001 10:15AM B2B & B2C P ROJECT D - - PDF document

International Conference On Software Management & Applications of Software Measurement February 12-16, 2001 San Diego, CA, USA P R E S E N T A T I O N Wednesday, February 14, 2001 10:15AM

B2B & B2C PROJECT DEVELOPMENT & MANAGEMENT — SO WHAT'S DIFFERENT?

Rick Smith

ObjectSpace, Inc.

W2

Presentation Bio

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B2B & B2C Project Development & Management

So what’s Different? Rick Smith - Senior Project Manager ObjectSpace Inc. - Dallas, TX rsmith@objectspace.com 972.726.4592

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Presentation Agenda

Software Development Processes Case Studies:

Corporate Web Site E-commerce Web Site Online Exchange

Questions

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Softw are Development Processes

Software Concept Stage 1: Build Rqmts Arch Design Stage n: Build Release

Envisioning Stabilizing Developing Planning

Define Deploy Design Develop

Microsoft Solutions Framework McConnell - Software Project Survival Guide Rational Unified Process

Inception Transition Time Elaboration Construction Major Milestones

Rqmts Analysis Arch Design Overlap of Project activities

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Softw are Development Processes

• So What’s Different for B2C or B2B? -

Nothing - at the macro level

From the GartnerGroup Research Note on E-Business Project Planning

“Do not suspend the rules of good project management simply because this is e-business. E-business projects fail for the same reasons projects have always failed: poor planning, insufficient staff, staff with the wrong skills, lack of support from management and lack of buy-in from key stakeholders. Most projects overestimate benefits and underestimate the time needed to realize these benefits.”

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Softw are Development Processes Critical Success Factors

Experienced Project Managers

Carefully estimate project timelines and costs including staffing plan and costs, contractors, hardware, software, partner costs, and hosting services Plan and track to plan Scope management Effective use of personnel

Experienced staff committed to the project, including creative artists, technical leads, testers, information architects, usability engineers, and so on

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Softw are Development Processes Critical Success Factors

Staged, iterative development Defect Prevention - Identify and correct defects early Early agreement on system interfaces PMI knowledge areas

Scope, time, cost, quality, human resources, communications, risk, procurement

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Softw are Development Processes Critical Success Factors

Establish Clear Project Focus:

Business plan

Revenue model Return on Investment

Scope definition:

Statement of the business problem Business objectives Project Priorities Project Vision Project scope (i.e., statement of work) Stakeholder analysis including user profiles Feature Value analysis - product scope Risk Assessment

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Establishing Project Focus

Project priorities Feature value analysis

List features with description, value to key stakeholders Analyze each feature to determine cost range and time Prioritize features

Low Medium High Features X Resources X Ship Date X

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Corporate Web Site Case Study

Description: Develop a web site that provides users with information regarding the corporation, products, services, employment, history, and so forth. Key Project Characteristics:

Short deadline to complete CEO unilaterally establishes project direction Site content at various stages of completion and availability Project staff allocated part-time as a secondary task

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Corporate Web Site Critical Success Factors

Define project scope document

Identify key stakeholders, including marketing department and HR for recruiting activities Feature value analysis

Project Plan including resource needs based on feature value analysis Creative brief

Mood of the site, color schemes/constraints, target browsers, static versus dynamic

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Corporate Web Site Critical Success Factors

Content Manager to produce and track detailed content plan/inventory

For each content element - description, source, status, due date, responsible party, and so forth Establish content reviewers/editors early

Given short timeframe

Product a complete site map with priorities by section Follow standard corporate web site layout and naming conventions Simple graphical elements and static HTML

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e-Commerce Web Site Case Study

Description: Develop an e-commerce site to sell licensed sports products. For example, team jerseys, hats, chairs, clocks, and so forth. Key Project Characteristics:

Brand identity not yet established Co-branding required for partner sites Multiple vendors involved in development Corporation is establishing relationships with key partners as the project is under development 24x7 availability

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e-Commerce Web Site Critical Success Factors

Program Management with individual project managers for areas such as:

System development Product catalog Partners (e.g., fulfillment, call center, etc.) Co-branded partners

Information architecture validated by an interactive wireframe Multiple look and feel mock-ups to facilitate branding and co-branding

Early discussion with potential partners

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e-Commerce Web Site Critical Success Factors

Deployment Plan

Multi-browser testing Staging server and production server On-going deployment process defined ISP evaluation and selection- SLA for 24x7

• perations

Image preparation for product images

Establish standard image sizes (thumbnail, medium, large Automate process where possible

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Exchange Web Site Case Study

Description: Develop an online exchange to allow retail stores to order products from the manufacturers/distributors directly. Key Project Characteristics:

Integration of multiple partners with multiple back-end systems Varying pricing structures Desire to have rapid response on orders Rapid partner integration required

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Exchange Web Site

Manufacturers & Distributors Information Flow: Product catalog, Orders, Invoices, Order Status, etc. Retail Outlets Online Exchange

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Exchange Web Site Critical Success Factors

Integration framework

Define standard data formats (e.g., orders, invoices, status, etc.). Questionnaire for partners. Turnkey solution with hardware and software packaged together to address speed of partner integration Define multiple delivery formats (e.g., XML, EDI, standard DB) to allow for quick & flexible partner integration Integration checklist to address configuration, firewall settings, deployment plan, and so forth

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Exchange Web Site Critical Success Factors

Utilize web services which are electronic assets/components made available over the Internet

Used for pricing calculations to address various pricing models Used to provide rapid response to order submission (helped eliminate delay typically associated with order processing)

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Some useful references

Books

Information Architecture by Rosenfeld, Morville Designing Web Usability by Nielsen

Online resources

News and Info

ZDNET - www.zdnet.com www.informationweek.com

Project Management

PMI - www.pmi.org www.construx.com/survivalguide www.spmn.com www.rational.com (processes & white papers)

Web stuff

www.webmonkey.com www.creativegood.com

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Questions?

Rick Smith

Rick has over sixteen years of professional experience in information technology and has participated in all aspects of system development. Initially he spent several years as a software developer and software technical lead. Rick has worked in many industries including defense systems, semiconductor, electric and gas utilities, accounting & billing applications, telecommunications, and

• government. Over the past few years Rick has focused on Internet-based

development covering Internet, intranet, and extranet systems. Key systems that Rick has been involved with include an Internet configuration system for telephone switching systems, multiple corporate Web sites, an online retail trading exchange (currently under development), and focus on business-to- business supply chain integration. Rick has several publications, one patent for semiconductor planning systems, and multiple presentations at various organizations. Rick’s education includes undergraduate work in computer science and general studies and an MSCS.