ARCHITECTURE OF THE CARUSO ECOSYSTEM BRINGING A MARKET PLACE FOR CAR-RELATED DATA AND SERVICES TO SPEED MATTHIAS NAAB (FRAUNHOFER IESE) JENS KNODEL (CARUSO DATAPLACE)
Digitalization Digital Transformation Digitization https://www.bitkom.org/Bitkom/Publikationen/Rollenideal-Digital-Design.html Technologie verändert Technologie verändert Technologie verändert Wirtschaft / Gesellschaft Medien / Daten Märkte / Industrien durch durch durch Digitale Geschäftsmodelle Digitale Produkte Digitale Prozesse 1 C A R U S O - D A T A P L A C E . C O M
DIGITIZATION | DIGITALIZATION | DIGITAL TRANSFORMATION Radical Innovation Digital Ecosystems / Platform Cross-Domain Economy Business Models New Value Creation New and innovative Services & Products Offshore- Development & Data-Driven Operation Business Models Business Process Reengineering Digital Business Processes Incremental Efficiency Optimization & Cost Reduction Innovation 2 C A R U S O - D A T A P L A C E . C O M
Industry 4.0 Smart Smart Farming Mobility Smart Smart Health Energy Smart Rural Smart X Areas 3 C A R U S O - D A T A P L A C E . C O M
Fraunhofer Exploration Ecosystem Reference Model Partner Scouting Vision Observation Business Gover- Core Analysis Strategy nance Technology Legal Organization Usage & Engineering Operation Partners Technical Scouting Community Exploitation Competitors Intervention Known Other Players 4 C A R U S O - D A T A P L A C E . C O M
Use EVERYTHING WE DO, WE DO Maintain CARUSO GmbH TO ENABLE THE PLAYERS IN THE CONNECTED FOUNDED MARCH 2017 Acquire AUTOMOTIVE AFTERMARKET Collaborate MARKETPLACE GO LIVE TO GROW THEIR SALES, NOVEMBER 2017 Search PROFIT, AND BRAND VALUE. Learn Sell MANAGING DIRECTORS Alexander Haid Produce Sell Jürgen Buchert 5 C A R U S O - D A T A P L A C E . C O M
DEVELOPMENT OF CONNECTED VEHICLES IN EUROPE Retrofit suppliers (short-term) & OEM (long-term) become potential data suppliers 344 Number of European cars and light 325 314 commercial vehicles in millions OEM: 16 21% 13 40% Extended Vehicle, 69 Open Telematics, etc . 137 28% 91 Retrofit: OBD-2, Smartphone, etc. 30% 91% 102 285 51% Not Connected 165 31% 105 2015 2020 2025 6 C A R U S O - D A T A P L A C E . C O M Source: IHS, LMD, Roland Berger
THE ENABLER FOR CONNECTED MOBILITY SERVICES Use Vehicle Maintain Information Acquire In-Vehicle Data Collaborate Search Learn Sell Process Data Produce Sell 7 C A R U S O - D A T A P L A C E . C O M
MARKET EVOLUTION 12/2018 01/2018 8 C A R U S O - D A T A P L A C E . C O M
MARKET EVOLUTION No stakeholders delivering concrete ecosystem requirements Ecosystem needs to be (re-)invented, (re-)shaped, and refined 12/2018 Very high degree of uncertainty and fuzziness 01/2018 9 C A R U S O - D A T A P L A C E . C O M
ECOSYSTEM WITH B2B MARKETPLACE PLATFORM Brokering Data & Services Business Technical Legal B2C DATA DATA B2B PROVIDER CONSUMER B2B2C 10 C A R U S O - D A T A P L A C E . C O M
ECOSYSTEM WITH B2B MARKETPLACE PLATFORM Example Business Technical Legal Car Driver B2C TANK OEM STATION 11 C A R U S O - D A T A P L A C E . C O M
ECOSYSTEM WITH B2B MARKETPLACE PLATFORM Brokering Data & Services Communicate the ecosystem as simple as possible Business Technical Legal Ecosystem architects: “ the elevator in multiple buildings” B2C DATA Internal stakeholders have to understand the ecosystem DATA B2B PROVIDER CONSUMER B2B2C 12 C A R U S O - D A T A P L A C E . C O M
CARUSO DATAPLACE Caruso is the B2B-Enabler GOLDEN RULES 1 You are the service & solution provider Collect 2 BROKERING DATA & Harmonize You own your data & services SERVICES 3 Distribute You have full control of your data & service and prices 13 C A R U S O - D A T A P L A C E . C O M
OUR INITIAL CONNECTED PARTNERS: D D A A T T A A P C R O O N V S I U D M E E R R 14 C A R U S O - D A T A P L A C E . C O M
OUR INITIAL CONNECTED PARTNERS: D D Selection of initial partners is crucial A A T T A A Ecosystem initially perceived as an attack on the domain P C R O Business models need to be closely aligned O N V S I U Partner onboarding is effort-intensive D M E E R R 15 C A R U S O - D A T A P L A C E . C O M
PLATFORM LANDSCAPE Telematics & Mobility Solutions Other Domains Connectivity Market Segment Solution Data & Service Marketplace B2B B2C IOT Big Data & Cloud 16 C A R U S O - D A T A P L A C E . C O M
PLATFORM LANDSCAPE Telematics & Mobility Solutions Other Domains Connectivity Market Segment Solution Data & Service Marketplace B2B B2C IOT Big Data & Cloud 17 C A R U S O - D A T A P L A C E . C O M
ECOSYSTEM OVERALL ARCHITECTURE Ecosystem | Value Network Open, Neutral The Aftermarket Ecosystem connecting Business Model and Technology DATA DATA CONSUMER PROVIDER Scalability, Security & Privacy by Design 18 C A R U S O - D A T A P L A C E . C O M
HIGH-LEVEL PLATFORM ARCHITECTURE CARUSO DATAPLACE Marketplace Data needed “provider X offers mileage for brokering for car with VIN XYZ” Brokering Engine Partner Partner Data / Service System System “mileage of car with VIN Partner Partner System XYZ is 10.382” System brokered via Caruso 19 C A R U S O - D A T A P L A C E . C O M
HIGH-LEVEL PLATFORM ARCHITECTURE CARUSO DATAPLACE Ecosystem initiator sets many cornerstones Marketplace Data needed “provider X offers mileage for brokering for car with VIN XYZ” The more effort invested, the more obvious the result Brokering Engine Partner Partner Data / Service System System “mileage of car with VIN Partner Partner System XYZ is 10.382” System brokered via Caruso 20 C A R U S O - D A T A P L A C E . C O M
CARUSO SYSTEM ARCHITECTURE OVERVIEW CARUSO Marketplace Frontend API Gateway Marketplace Backend Account Marketplace Service File Upload Management Statistics Service (Index | Offer | Billing Service Service Service Subscription) Message Broker Brokering Runtime Brokering Service Coverage Coverage Service Controller Brokering Operation Brokering Brokering Brokering Flow Operation Flow Service Controller Routing Audit Log Cache 21 C A R U S O - D A T A P L A C E . C O M
CLASSIFICATION OF DATA ON CARUSO Marketplace – Customer Interaction Marketplace Offer Metadata | Master data | Data Ownership User Account Index Specification Configuration data | Reference data Bundle Data Access Subscription Contract Company Details Rather static, low volume Specification Rights / Visibility Brokering Runtime – System Interaction Transactional data | Provider Data Consumer Data Streaming data | Billing Data Logging Logging Monitoring/Logging data Brokered Data Rather dynamic, high Technical Business SLA volume Monitoring Data Monitoring Data Monitoring Data 22 C A R U S O - D A T A P L A C E . C O M
SCALABILITY BASED ON AWS Empower Caruso to grow along • its envisioned scenarios Satisfy requirements for global • availability Enable local deployments in • any geographic region (e.g.: Frankfurt for the EU) 23 C A R U S O - D A T A P L A C E . C O M
SECURITY End-to-End Security Connections & APIs: Authenticated access (Auth0, API Keys) • Encrypted communication (TLS) • Consulting • DATA DATA PROVIDER CONSUMER Approach: Brokering & Marketplace: Infrastructure: Security by Design Adherence to privacy laws Built on Amazon Web Services • • • Security with strong partners Clear data ownership Based on AWS cloud security • • • (Auth0, AWS, Fraunhofer , …) Controlling usage of data (Firewalls, DDoS protection, high • Continuous security reviews Extensive logging and monitoring availability, …) • • Risk Management Manipulation-proof Hosted in Frankfurt for Germany • • • 24 C A R U S O - D A T A P L A C E . C O M
MARKETPLACE UI 25 C A R U S O - D A T A P L A C E . C O M
VEHICLE DATA - CURRENT STATUS Mobility Services (12) Vehicle Position, Vehicle Non- Vehicle Health and Vehicle Powertrain Vehicle Powertrain Movement and Powertrain Maintenance (42) Resources (57) Hardware (223) Surroundings (65) Hardware (76) POI / Recom- mendations (5) Tyres, Steering & Movement and Combustion (30) Suspension (10) Fuel – Consumption Distances (12) OEM Services (7) Maintenance (19) (10) Brakes (13) Drive Battery (11) Seatbelts (3) Time, Position and Orientation (13) ECUs (31) Airbags (4) Fuel – General (17) Malfunctions – DTC Lights (5) Engine Status (16) (10) Auxiliary Devices Vehicle Environment – Heater and AC (9) Driving Assist (10) (4) Wipers (3) Oil (12) Electric Vehicle Battery (30) Doors, Windows & Vehicle Environment – Surroundings (10) Malfunctions – MIL Locks (21) Exhaust (39) (4) Dongle (3) ABS (2) Coolant (8) Ignition (30) ESP (3) Trip Details (16) Power Steering (1) Transmission (19) Malfunctions – Mobile Phone (1) External Hardware (3) Vehicle Identification Occurrence (9) Air (8) (4) Particulate Filter (17) Locks and Alarms (3) 26 C A R U S O - D A T A P L A C E . C O M
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