VISIT DENVER MICRO-VIDEO PROJECT eTOURISM SUMMIT October 18, 2017 - - PowerPoint PPT Presentation

VISIT DENVER MICRO-VIDEO PROJECT

eTOURISM SUMMIT October 18, 2017

FINISHED PRODUCT

• Casual Dining
• Chef-driven Dining
• Cocktails
• Craft Beer
• Family Friendly
• Art Museums
• Coffee & Breakfast
• History & Heritage
• Wine & Spirits
• Baseball
• Craft Retail
• More on the way…

• Project Background
• Strategy
• Process
• Promotion
• Legacy

Today’s Session

• Why videos this way?
• Where we came from

Project Background

19 neighborhood videos

• Avg. length 2:30

Travelogue video Length 4:47 Sizzle reel Length 3:27 Art reel Length 3:00

• Inspiration
• Internal process
• Video sourcing

Video Strategy

• Team analysis
• Casting
• Shooting
• Editing

Process

• Casting

Process

Promotion

FINISHED PRODUCT

• Casual Dining
• Chef-driven Dining
• Cocktails
• Craft Beer
• Family Friendly
• Art Museums
• Coffee & Breakfast
• History & Heritage
• Wine & Spirits
• Baseball
• Craft Retail
• More on the way…

 3-second views: 774,941  10-second video views: 355,736  50% view thru: 193, 021 

• Avg. percentage of video watched: 20.11%

 Reach: 587,165  Impressions: 1,891,225  Overall CPV: $0.02

Legacy & Learnings

Legacy  Video inventory for months – or years – to come  Greatly expanded b-roll library  Template for future videos  New meeting sales tactics Learnings

• Original production is worth the time and investment
• Casting non-professional talent is hard but worth it
• Not just Facebook – Instagram is strong second platform
• We can’t do it all in one season – leave some for next year!

THANK YOU!