VIRTUAL REALITY more REAL THAN VIRTUAL why its important (now) - PowerPoint PPT Presentation

VIRTUAL REALITY more REAL THAN VIRTUAL

why it’s important (now) 1 how it affects you (now) 2 what we’ve been doing 3 what we’ve been learning 4

what is it? some terminology

AR (MR) is adding to the world around you

VR is replacing the world around you

1 why is it important? and why right now?

Tech Business People

Low latency displays Positional tracking Predictive timeshifting Parallel forward rendering etc etc

$500m + Daydream >100 hires, 6 companies $2bn for Oculus

But the actual, real reason is…

We have crossed the uncanny valley for VR

is NOT VR virtual. MORE REAL It is than anything behind a screen .

2 How does it affect you? and your work.

It doesn’t affect me. I’m not designing AR or VR things. You

Me Actually, yes, yes you are.

H ISTORY D OESN ’ T R EPEAT I TSELF , B UT I T D OES R HYME . Mark Twain

UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY UBIQUITY

Cross channel, cross medium, cross device, cross reality… just like m. * didn’t fly, we’re not going to have a vr. * web either.

3 what we’ve been doing all in a days work

Listening to people

Listening to people Talking to people

Listening to people Talking to people Trying stuff

Taking our normal client work and looking at what opportunities VR offers

Ground ZERO

Meander

Build a virtual reality map centred on New Zealand, that displays real time events from a public source.

Five people

Three days

Learn as much as possible but get something 
 up and running

4 learnings so far hindsight kicks like a mule

Process and people, not VR design guidelines

People just don’t get it until they’ve actually experienced it and that includes 
 the people designing it

“I F I H AD A SKED W HAT P EOPLE W ANTED , I W OULD H AVE B RED F ASTER R ACEHORSES .” Henry Ford

People still want to solve real problems. but we now have another medium to consider.

Paper and wireframes just don’t cut it. dioramas and role-play communicate is better.

User testing is hard. teaching and helping 
 people is even harder.

Our 2D web-and-app intuition for the medium is all wrong. think like an architect, an interior designer…

Once they’ve tried it, they want more of it. there are only two industries that call their customers “users”

the takeaways mmm, takeaways…

VR and AR is happening today, not tomorrow.

We need to understand the medium.

All sorts of things are going to change. And we don’t know what or how they are just yet.

But people will still be people. and we’re still going to 
 create ways to connect people

And now a challenge.

Thanks. Shane Goodwin @shaneg_nz sgoodwin@jadeworld.com