VIRTUAL REALITY more REAL THAN VIRTUAL why its important (now) - - PowerPoint PPT Presentation

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VIRTUAL REALITY more REAL THAN VIRTUAL why its important (now) - - PowerPoint PPT Presentation

Jan 17, 2023 174 likes •737 views

VIRTUAL REALITY more REAL THAN VIRTUAL why its important (now) 1 how it affects you (now) 2 what weve been doing 3 what weve been learning 4 what is it? some terminology AR (MR) is adding to the world around you VR is

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REAL

THAN VIRTUAL

VIRTUAL

more

REALITY

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why it’s important (now) how it affects you (now) what we’ve been doing what we’ve been learning

1 2 3 4

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what is it?

some terminology

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AR (MR) is adding to the world around you

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VR is replacing the world around you

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why is it important?

and why right now?

1

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Tech Business People

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Low latency displays Positional tracking Predictive timeshifting Parallel forward rendering etc etc

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$500m + Daydream >100 hires, 6 companies $2bn for Oculus

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But the actual, real reason is…

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We have crossed the uncanny valley for VR

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MORE REAL

VR

isNOT virtual. It than . behind a screen is anything

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How does it affect you?

and your work.

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It doesn’t affect me. I’m not designing AR or VR things.

You

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Actually, yes, yes you are.

Me

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Mark Twain

HISTORY DOESN’T REPEAT ITSELF, BUT IT DOES RHYME.

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Cross channel, cross medium, cross device, cross reality… just like m. * didn’t fly, we’re not going to have a vr. * web either.

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what we’ve been doing

all in a days work

3

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Listening to people

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Talking to people Listening to people

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Talking to people Trying stuff Listening to people

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Taking our normal client work and looking at what

  • pportunities VR offers
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Ground ZERO

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Meander

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Build a virtual reality map centred on New Zealand, that displays real time events from a public source.

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Five people

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Three days

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Learn as much as possible but get something 
 up and running

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learnings so far

hindsight kicks like a mule

4

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Process and people, not VR design guidelines

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People just don’t get it until they’ve actually experienced it and that includes 
 the people designing it

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Henry Ford

“IF I HAD ASKED WHAT PEOPLE WANTED, I WOULD HAVE BRED FASTER RACEHORSES.”

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People still want to solve real problems. but we now have another medium to consider.

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Paper and wireframes just don’t cut it. dioramas and role-play communicate is better.

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User testing is hard. teaching and helping 
 people is even harder.

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Our 2D web-and-app intuition for the medium is all wrong. think like an architect, an interior designer…

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Once they’ve tried it, they want more of it. there are only two industries that call their customers “users”

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the takeaways

mmm, takeaways…

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VR and AR is happening today, not tomorrow.

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We need to understand the medium.

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All sorts of things are going to change. And we don’t know what

  • r how they are just yet.
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But people will still be people. and we’re still going to
 create ways to connect people

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And now a challenge.

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Thanks.

Shane Goodwin @shaneg_nz sgoodwin@jadeworld.com

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