Future of Global Digital Reality Market, Forecasted to 2021 Emerging - - PowerPoint PPT Presentation

Future of Global Digital Reality Market, Forecasted to 2021

Emerging Applications of Augmented Reality/Virtual Reality will create Market Revenue of $55.01 billion by 2021

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Virtual Reality and Augmented Reality: Taxonomy Essentials

Source: Frost & Sullivan

AR/VR Taxonomy, Global, 2017 Reality-virtuality Continuum

Types of Reality Types of Hardware Types of Technologies Real Environment Augmented Reality (AR) Augmented Virtuality (AV) Virtual Reality (VR)

Three- dimensional Real World Mixed Reality Handheld Devices Monocular Wearable Wall Projections Binocular Wearable Eyewear/ Goggles Room-scale Tracked Controllers Mobile Lenses Head Mounted Displays Immersive Virtual World

Fully Immersive Partially Immersive

Quantum Computing Interactive Media Virtual Configurators Haptics and Holography Immersive Videos (360o) Machine Learning Retinal Projection Artificial Intelligence Optical Foveation Robotics Hologram AI Assistants 5G Physical World Synthetic World

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Virtual Reality Versus Augmented Reality: Characteristics and Challenges

Source: Frost & Sullivan

Feature Augmented Reality (AR) Virtual Reality (VR)

Adding New Sensory Inputs Tactile Taste Brain Vision Smell Audio Existing world blotted out via opaque experience; senses overridden (full/partial) Synthetic data rendering overlaid transparently; senses enhanced via visualization Facets of experience Multiple data sources composited to maximize the enrichment of experience Multiple senses overridden to maximize immersion and optimize simulation Elements of experience Connectivity, latency, security, precision rendering Image/video acquisition, bandwidth, memory, resolution, visual ergonomics Key challenges IoT, machine learning Visual mapping, compression Key technologies Mixed reality Full-sensory VR Next leap forward

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Technologies Transforming Augmented and Virtual Reality Experiences

Hologram Retinal Projection Artificial Intelligence Optical Foveation 5G Immersive Videos Edge Computing Robotics

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Virtual Reality Versus Augmented Reality: Key Barriers to Adoption

VR Restraints AR Restraints Fractured creation approaches Content limitations Cognitive dissonance Expensive, cumbersome hardware Immersion limitations Market fragmentation Lack of standards Technological challenges Content creation challenges Data handling High cost, limited ROI Data interoperability

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Market Revenue—Augmented Reality Versus Virtual Reality Revenue

AR/VR market revenue is expected to reach $75.80 billion by 2021 from $8.45 billion in 2017.

Source: Frost & Sullivan

AR/VR Market: Revenue Forecast, Global, 2017–2021

Note: All figures are rounded. The base year is 2017

3.68 8.37 14.98 24.36 35.38 4.77 11.19 19.45 28.84 40.42 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 2017 2018 2019 2020 2021

Virtual Reality CAGR 70.6% Augmented Reality CAGR 76.1%

Revenue ($ Billion) $8.45 billion $19.57 billion $34.43 billion $53.20 billion $75.80 billion Year