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Villages/Districts Development Model Doubling Farmers Income in aspirational districts Sarjiwan Manhas Chairman CropLife India 1 Aspirational backward Districts selected by Government for Development : ~115 Aspirational Capacity of


  1. Villages/Districts Development Model Doubling Farmers Income in aspirational districts Sarjiwan Manhas Chairman CropLife India 1

  2. Aspirational backward Districts selected by Government for Development : ~115 Aspirational • Capacity of States kept in mind Districts • Programme covers 28 States Ministry of Agriculture & Farmers Welfare (4) • Narmada • Godda • Dahod • YSR Kadappa Other districts allocated to different ministries �� Source : NITI-aayog

  3. ������ ������� �� ����������� �� ��������� Objective & Progress Benchmarking measurable captured on with the best indicators real time basis District in India identified in and States. focus sectors � • Sectors Proposed Ranking on Weight change Health and Nutrition 30% Education 30% Agriculture and Water 20% ������������������� Resources �������������� Financial inclusion and skill 10% ����������������������� formation ���������������� Basic Infrastructure 10% �

  4. Agriculture & Water Resources (20%) T op performance Indicators Artificial Water bodies Insemination rejuvenated under Fertilizer use coverage MGNREGA Agricultural productivity Certified quality Net sown area under of Rice and Wheat seed distribution micro-irrigation Crop Insurance under Pradhan Transactions in District Agricultural credit Mantri Fasal Bima mandi linked to eNAM Yojana Soil Health Cards All these indicators will be Percentage of distributed in II Cycle Benchmarked with best animals vaccinated as compared to I Districts in India Indicate where industry can intervene

  5. What Crop Protection Industry doing to uplift farmers productivity and income • Major companies doing lot of work in educating the farmers about best agriculture practices including safe and judicious use • Many companies have developed innovative platforms/models • Use of digital platforms on increase so as to reach millions of small and marginal farmers • In addition, individual companies doing various work under CSR like i-clean, availability of portable water, clean energy efforts in rural areas. • There is excellent scope to work with Govt. in PPP mode Models adopted by a company to promote good agriculture practices and increase productivity 5

  6. Models for development of villages/districts for enhancing Agriculture productivity • Village adoption model with multiple services - by UPL • Reference Farms models- With ripple affect in adjoining cluster villages for key crops by Syngenta • Agriculture entrepreneurs model – covering large number of small and marginal farmers by Syngenta 6

  7. Model 1 Villages adoption 7

  8. ‘ Seven’ Ways to double farmers income • Support in increasing productivity and higher cropping intensity • Provide cost-efficient services; advisory, mechanization, storage facilities • Moving to high value crops • Primary handling of horticulture produce • Link farmers with markets/corporate procuring to enable higher remuneration • Improve income by allied sources • Weather risk insurance

  9. Selected Village Clusters • Maharashtra • Village Sai Kheda-Khurd cluster- cotton crop, District Yavatmal • Village Kaulkhed cluster- cotton crop, District Akola • Rajasthan Village Jhalawar cluster- citrus crop, District Jhalawar, Rajasthan

  10. Village adoption model Advance farming technolo gy Processo Input rs O I advisories/h U N igh value T P crops P U U T One T Post Village harvest Markets Farmers, technology L FPO I A N C K C A E G S Weather E S Insurance S Storage Support for allied source of income Helping Farmers Grow Helping Farmers Grow

  11. Model 2 Reference farms for productivity 11

  12. India : Make crops more efficient Cluster of Farms : 7 Reference Farms : 44 Benchmark farms : 120 CL1 All data independently CL7 collected by an agency CL3 Market Probe CL4 CL5 Tracking for productivity CL6 and resource efficiency • Land productivity CL2 • Nutrient efficiency • Pesticide efficiency • Application efficiency Rice : 1-3, Soyabean :4, Cotton : 5 • Water efficiency Corn :6, Tomato : 7

  13. About Reference and Benchmark Farms • Benchmark farms= Use conventional products and growing practices but are otherwise similar in conditions and farm characteristics to reference farm • Reference farms = Customers who follow optimized crop protocols and practices and use of advised solutions on parts or all of their cultivation area CROP NO OF RF REMARKS CORN 4 KARNATAKA, TELANGANA TOMATO 7 KARNATAKA, MH, GUJRAT, RAJ. RICE 18 KARNATAKA, HR, WB, CHATTISGARH, JHARKHNAD, TN, UP, BIHAR COTTON 10 MH, AP,TELANGANA SOYBEAN 5 MP,MH

  14. Key objectives of the project is to make crops more efficient, improve farmland practices, help biodiversity and safe & judicious of crop protection products What is being done • Training on Soil health. Collection of soil samples and Soil health analysis from reputed laboratory. • Advise on fertilizer use as soil health • Training on pests and diseases and designed crop protocol. • Training on safe and judicious use and Biodiversity practices. • Educating about safe pesticide storage of Crop protection products • Safe disposal of empty containers by linking to local expert agencies. • Advise on border plants to avoid soil erosion and increase pollination By 2020, productivity and income of these farmers under reference will be measured

  15. Model 3 Developing Agri-entrepreneurship for productivity Improvement of small and marginal farmers 15

  16. It is a Sanskrit word meaning ‘ creation ’ Project for creating & nurturing • agri entrepreneurs • Create opportunity for smallholders to enhance their productivity by right use of knowledge and technology • Contribute to food security Improving socio economic conditions of small and marginal farmers

  17. Service at the doorsteps for all round agriculture knowledge and technology • More than 80% Indian farmers have <2 hectares • 50% have minimal access to Knowledge, Inputs & Technologies (KITs) • In 2012 Project Nirmiti was conceived - Project started in most backward districts of Orissa, Assam and Jharkhand - People with good agronomy knowledge, expertise about local conditions and passion to work with rural communities were appointed as agri-entrepreneurs - KITs were provided to small farmers in remote areas thru Agri entrepreneurs

  18. From concept to reality Translating the concept of Project Nirmiti to reality was a huge learning experience ……. Nirmiti - how it works Syngenta develop Agri. entrepreneurs Center of Excellence Farmers receive agri-entrepreneurs, register farmers, (CoE) stocks and KITs at their conducts support with supplies doorstep and grow training in crop knowledge, inputs and products/services their productivity solutions, campaigns technologies against orders and income and capability development Conducts campaign, gets orders and makes available KITs Crop solutions Soil testing Farm tools and equipment

  19. Project Nirmiti- our ambition Million plus Ensure “self-sustainability” smallholders Replicate & scale-up across geographies Establish sustainable business model pilots in 100,000 smallholders smallholder geographies aimed at enhancing 10,000 farmer yield and income smallholders 2013-2015 2016-2017 The project has been scaled-up to • 3 states in 23 districts, 1,725 villages with an outreach of >64,000 smallholders through a network of 450 well trained and equipped Agri entrepreneurs • Collaboration of Syngenta, Agri entrepreneurs and smallholders • Productivity of rice farmers increased by 57% and profitability by 40%

  20. What people say When I began following the complete Syngenta protocol with support from the Nirmiti Team, a miracle happened! I got 35 quintals per acre from my plot which had till last year not given more than20 quintals of output! The resulting crop got readily accepted in the market due to its superior quality. I am also thankful for the agronomy knowledge, pest management techniques and mechanization knowhow given to me by the Nirmiti team. Chakradhar Giri Nirmiti Farmer, Odisha, IND I am extremely happy that I am getting quality input and knowledge at the doorstep. Diganta Das, Farmer, Lakhimpur-Assam It is an honor to be a partner in Nirmiti where thrust is on the development of smallholders whom we will be depending on for our future food supplies. Hitesh Shah, Director, Foggers India Ltd., COE Partner.

  21. The story of a typical Nirmiti smallholder farmer Name - Chakradhar Giri Crop - Rice, farm size - 1.5 ha Location - Jamunapos i, a hi lly region of “I could never go to school, Odisha, IND but with my increased income I can now provide a sound education to my younger Before Nirmiti siblings and my children.” • Access to inputs - 164 km (6 hrs) • Farming practice - local rice variety and with limited use of chemistry (generic), no access to know-how & technology • Yield - 1,400 kg/acre After Nirmiti (2013 onwards) • Access to inputs - at his doorstep • Farming practice - Syngenta hybrid with total solution, knowhow and technologies • Yield - 3,500 kg/acre

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