Video Producer, Nextiva 5 A unified d commu mmunica nicatio - - PowerPoint PPT Presentation

Video Producer, Nextiva

5

• A unified

d commu mmunica nicatio tions ns platform

• rm, including cloud VOIP
• Over 150,00

0,000 customers, 500 500 employees and growing

• Scott

ttsda sdale AZ-based Sales, Operations, Development, and Marketing

• Marketing

eting team

• 18-person team in house
• Customer and product marketing
• Web development
• Video production

Video Producer, Nextiva

8

Early Funnel Mid to Late Funnel Loyalty and Retention

Purchase

Discovery Website Banners In-depth Product Client Testimonials Sales Signature Unsubscribe Customer Service Shout-outs Anniversary Product Demos and Support

Early Funnel Mid to Late Funnel Loyalty and Retention

Purchase

Discovery Website Banners In-depth Product Client Testimonials Sales Signature Unsubscribe Customer Service Shout-outs Anniversary Product Demos and Support

Introducing

• product and service

Fun videos perform much better

• higher in funnel

Facebook

• ❤︐ new content

We

• ’ve been experimenting with GIFs on Facebook which have been
• utperforming photos and videos

Short videos

• typically perform better

5

• second animated logo

Nextiva

• brand search terms increased 17%

Early Funnel Mid to Late Funnel Loyalty and Retention

Purchase

Discovery Website Banners In-depth Product Client Testimonials Sales Signature Unsubscribe Customer Service Shout-outs Anniversary Product Demos and Support

• Introduce more

e in-dep depth th inf nforma

• rmation
• n about product/service
• Recurr

currin ing g char harac acters ters inc ncreas ease clickt ckthrou

• ugh

gh

• Sales

es signatur gnatures es to develop and deepen prospect relati ations

• nships

ps

• Website banner videos to sup

upport port key land nding page ge message ssages

• Testimonials and customer profile videos for thi

hird-par party ty credibi edibilit ity

Early Funnel Mid to Late Funnel Loyalty and Retention

Purchase

Discovery Website Banners In-depth Product Client Testimonials Sales Signature Unsubscribe Customer Service Shout-outs Anniversary Product Demos and Support

Early Funnel Mid to Late Funnel Loyalty and Retention

Purchase

Discovery Website Banners In-depth Product Client Testimonials Sales Signature Unsubscribe Customer Service Shout-outs Anniversary Product Demos and Support

Recruiting Loyalty and Retention

Hiring

Recruiting Application Appreciation Days Appreciation Days Appreciation Days Appreciation Days NexTV

Video eo ge gear

• Smartphone
• Second phone can be used

as a microphone

• Laptop
• Entry level DSLRs

Ligh ghti ting

• Off-camera lighting
• Windows are your friend

Editing Use a computer

• Transferring files
• Mac:
• AirDrop, image capture

Windows: Windows Photo Gallery

• Backdrops

Savage paper

• Shoot hori

rizo zonta tall lly!

• Do not use digi

gital tal zoom

• m
• Use a trip

ipod

• d & mount

nt

• Exposu
• sure lock

• Every good

d st story has t s three ee acts

• First Act: short introduction
• Second Act: content
• Third Act: CTA
• Start

rt at the he end nd

• What is the goal/what should people be left feeling?
• Every aspect of the video should support the end goal
• Kn

Know your ur aud udience nce

• Tone
• Music, verbiage, visuals etc…

Use your employees!

• Step
• 1: Ask around

Step

• 2: Give notice before filming

Step

• 3: Keep them comfortable

Step

• 4: Make a killer video

Step

• 5: Repeat

On

• camera talent is only as

strong as the director

• Things may st

start t off sh shaky

• Ke

Keep making videos

• Learn from mistakes
• Upgrade equipment as n

s needed ded

• Don’t go crazy out of the gate
• Start small & build up
• Online tuto

torial ials

• YouTube & Lynda.com

Next xtiva iva YouTub ube e 1,040 subscribers 1,398,333 views Next xtiva iva Cares s YouTub ube e 1,284 videos 27,801 views

Don 1. ’t create to go viral Create videos that 2. genuinely help people Create 3.

• ften

Have 4. fun!

Roundtable

Video Producer, Nextiva

Max Anderson, Nextiva