SLIDE 1
@mykeme t z ger
VIDEO MARKETING PART 2
SHOOTING YOUR FIRST VIDEO STORY AD
@mykeme t z ger
- 1. CHARACTER
- 2. DESIRE
- 3. CONFLICT
EVERY “STORY” HAS 3 PARTS
VIDEO MARKETING PART 2 SHOOTING YOUR FIRST VIDEO STORY AD @mykeme - - PowerPoint PPT Presentation
VIDEO MARKETING PART 2 SHOOTING YOUR FIRST VIDEO STORY AD @mykeme - - PowerPoint PPT Presentation
VIDEO MARKETING PART 2 SHOOTING YOUR FIRST VIDEO STORY AD @mykeme t z ger 1. CHARACTER 2. DESIRE 3. CONFLICT EVERY STORY HAS 3 PARTS @mykeme t z ger Write Out Your Basic Plot Who is your character? (Most likely yourself)
SLIDE 2
SLIDE 3
@mykeme t z ger
Write Out Your Basic Plot
- Who is your character? (Most likely yourself)
- What is/was your conflict that has been the
- bstacle in the way of achieving your desire?
- What is your desire? (To become a true
entrepreneur? To travel the world?) What desire do you want to sell to others?
SLIDE 4
@mykeme t z ger
Build Rapport Using Your Character
- Make the character a victim of some outside force, so
that we want to root for them.
- Put the character in jeopardy so that we worry about
them.
- Make the character likable, so that we want to be with
them.
- Make the character funny, so we connect with them.
- Make the character powerful, so we want to be like them.
SLIDE 5
@mykeme t z ger
Build Rapport Using Your Character
- Make the character a victim of some outside force, so
that we want to root for them.
- Put the character in jeopardy so that we worry about
them.
- Make the character likable, so that we want to be with
them.
- Make the character funny, so we connect with them.
- Make the character powerful, so we want to be like them.
SLIDE 6
@mykeme t z ger
Building Your Audience’s Desire
- Take them away from pain, and toward
- HERE are my old beliefs (just like the audience.)
- Now here are my new beliefs, once I found out there
was another way…
SLIDE 7
@mykeme t z ger
Introducing The Conflict
- The New Opportunity - what event caused you to start
your new journey?
- Change of Plans - I stopped doing Y to pursue Z.
- Point of No Return - When or how did this become a
“Do or Die” situation?
- Major Setback - Something happens to reveal that
almost all hope has been lost.
- The Climax / Close - The setback is overcome, and
the character’s journey is complete. Their new life is revealed because of the new opportunity.
SLIDE 8
@mykeme t z ger
REMEMBER:
This story leads into your “bridge video” that you have
- created. Make sure you connect the dots so that your
story and your “epiphany” make sense!