VAS Management Platform. Solution from TELCO to TELCO Powered by - PowerPoint PPT Presentation

VAS Management Platform. Solution from TELCO to TELCO Powered by

1Click The fastest payment tool mVAS services can ✕ 4 Times 1Click payment conversion rate is higher generate than the standard flow credit card payment up to 5% of total Mobile Expected digital content revenue growth in +260% Carrier’s revenue Mobile services for next 5 years 50% Share of traffic flows from Mobile devices

Lack of ability to control quality and traffic forces Mobile Carriers to close mVAS services Forced to close subscription services Toxic traffic Complaints from subscribers Loss of Lackof revenue control Low quality services

Russian leading Mobile Carrier (MTS) has launched the Platform that can change the situation The Platform allows you to find the optimal balance between revenue and acquisition quality

The platform helps partners to… Content Provider Traffic Provider Mobile Carrier …to attract high quality traffic …to earn more money …to increase VAS revenue to its services from higher quality services with total process control

Content Provider can manage its tasks through the «Administration Dashboard» LP management Cost definition Timing KPI setting

Traffic Provider can manage its tasks through the «Administration Dashboard» Offer selection Creation of the channels Advertising materials management Traffic launch

Operation Manager can manage its tasks through the «Administration Dashboard» Traffic control Campaign Management

Advanced analytics module allows to control the most important parameters Content Provider •Gross revenue •Revenue by services •Conversion Traffic Provider •Income dynamics •History and analytics for each service •History and analytics for each traffic source Operation Manager •Traffic quality •ARPU •Subscription / unsubscription statistics

Antifraud System helps to prevent traffic fraud Traffic Flow Filter Only Pure Traffic Traffic filtering functions Detects and filters infected devices Detects on what device & browser the page was viewed Detects traffic sources Multifunctional filtration Detects the application which was used to view LP Additional check for fraud – Smart Button based on Fingerprint technology Pure Traffic Fraud Traffic

Our Antifraud System in real life Subscription requests Reduction of toxic traffic 60-80%* of requests are rejected by antifraud system Decrease in the number of complaint calls to the call center 20-40% of subscription requests are approved * Depends on antifraud settings and traffic quality, according to MTS’ statistics

Core module is responsible for general management Advanced Statistics / Analytics Core module Mobile Carrier’s Administration Data collection and dashboard billing Traffic processing storage Data processing Connection to billing Antifraud system

The platform can be implemented into your market ecosystem Content Provider Our Platform Mobile Carrier Traffic Provider Traffic & Content Localization providers attraction Deployment Customization Infrastructure Consulting Free update Optional

Benefits you will get after the implementation Business Value Solution that meets your needs Quality improvements No fraud traffic 25 years experience Revenue growth Transparency of service provision Integration consulting ARPU growth Customer complaints reduction 24/7 support LTV increase Customer loyalty Increase Free update

Ready to expand our cooperation Services can be implemented in addition or standalone Programmatic Ready to use B2B self service Bulk SMS messaging Platform advertising software platform Marketing marketing platform A2P DSP / SSP communication Platform Opportunity to send messages Platform Unique opportunity to Ability to manage multiple tool to subscribers of all carriers communicate with the ad exchange and data connected with a wide range audience based on Carrier`s exchange accounts through of communication channels BIG DATA targeting single interface and tools VAS-systems development Customized Cloud infrastructure from MTS according to your needs Clouds software Localization or customized development Ready-to-use cloud software development infrastructure to implement to improve user`s loyalty and any our solution Mobile Carrier’s gross revenue

LLC Stream IT Company 100% owned by MTS – the biggest Telecom Operator in Russia   40+ MTS projects launched DEVELOPPER & INTEGRATOR   400+ employees   International experience   Full developers stack: iOS, Android, JS, Java, C#, Python, PHP, UX Design   Agile product development

What to do next ≈ 6 -12 months General agreement Platform installed on signed with all major your side with all major terms and conditions connections Platform localization and Willingness to install Commercial launch updating according to our platform identified your needs

VAS Management Platform. Solution from TELCO to TELCO Thank you! Powered by