VADILAL INDUSTRIES
Corporate Presentation
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VADILAL INDUSTRIES Corporate Presentation Disclaimer Certain statements in this document may be forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties, like regulatory changes, local political
Corporate Presentation
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Brand Trust Report
108-year old, established ice cream brand
packs
Largest range of ice creams of any company in India
Chandigarh
Second largest ice cream manufacturer in India by volume
retail outlets
Strong distribution network in North, West and East India
Expanding global business presence
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in North and East regions of India
facility expected in East India
distribution footprint in tier 3/4 cities and rural markets
to roll out new products in ice cream segment
premium/super- premium segment
FY16
cream parlors and 50 more distributors expected to be added in FY16
technologies
most trusted ice cream and leading food brand in India
campaigns to strengthen social media presence
initiatives
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9 Gujarat Rajasthan Madhya Pradesh Chhattisgarh Orissa Delhi Haryana Jammu & Kashmir Himachal Pradesh Uttar Pradesh Bihar West Bengal Distribution network comprises of 55,000 retailers, over 800 distributors, 50 CNFs, 250 distribution vehicles and almost 300 SKUs. Adopted the franchisee route to further increase market penetration and established 250 ice cream parlors under ‘HAPPINEZZ’ brand name Access to the largest fleet of refrigerated vehicles in India, backed by an expanding distribution network
Bareilly Production Facilities Pundhra Dharampur
Uttaranchal Jharkhand Chandigarh Punjab
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manual intervention only at packaging stage
focus on branded portfolio
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Bareilly 175,000 liters per day Ice cream ISO-22000:2005 Dharampur 33,000 kgs per day Processed foods ISO-22000:2005 and BRC : Issue 6 Pundhra 175,000 liters per day Ice cream ISO-22000:2005 and BRC : Issue 6
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new product launches
in 1991 to 100+ SKU’s to 45 countries currently
75+ SKU’s available in five Indian states currently – Vadilal Quick Treat brand has expanded presence to Maharashtra/Mumbai
mango pulp business
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236.5 285.8 330.1 371.7 416.0 325.5 354.7 FY11 FY12 FY13 FY14 FY15 9M FY15 9M FY16
38.9 48.1 60.2 73.9 65.8 39.8 48.6 FY11 FY12 FY13 FY14 FY15 9M FY15 9M FY16
198.8 236.0 265.5 294.0 341.7 279.3 315.2 FY11 FY12 FY13 FY14 FY15 9M FY15 9M FY16
Consolidated financials in Rs. Cr 9M financial numbers are standalone
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Over the last three years, consumer behavior has remained largely subdued. In this period, VIL has delivered about 14% growth from its expanded manufacturing capacities. The Company has also made substantial investments in adopting technology across various aspects of the
processes, food safety standards and enhancing the supply chain. Margins have remained subdued as a consequence. These investments are now expected to fructify into improving financial performance.
25.1 36.8 40.5 39.1 42.0 34.6 51.9
10 20 30 40 50 60 FY11 FY12 FY13 FY14 FY15 9M FY15 9M FY16
5.1 6.3 6.0 1.4 1.9 4.2 17.5
5 10 15 20 FY11 FY12 FY13 FY14 FY15 9M FY15 9M FY16
Consolidated financials in Rs. Cr 9M financial numbers are standalone
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114.6 203.5 221.4 231.2 224.9 FY11 FY12 FY13 FY14 FY15
20.8 21.9 11.1 (0.6) (6.6) FY11 FY12 FY13 FY14 FY15
91.9 114.3 117.1 115.5 103.2 FY11 FY12 FY13 FY14 FY15
43.5 111.2 115.3 115.1 115.1 FY11 FY12 FY13 FY14 FY15
Consolidated financials in Rs. Cr
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Discontinuation of non-branded/ bulk processed foods to aid debt reduction Planned merger of Vadilal Industries (manufacturing entity) and Vadilal Enterprises (distribution entity)
Focus on higher value products and margin expansion – targeting 5% pricing improvement in the backdrop
distribution Sales & Marketing push – accelerating new product development and increasing spend
Presence across 16 states, 50 CNF’s,
distribution vehicles, 55,000 retail
Increasing penetration into 24 states in India – moving from passive to aggressive business strategy to derive benefit from improving consumer behavior
Aggressive expansion of sales generating assets/cold supply chain – annual planned addition of 5,000+ deep freezers Augmenting distribution management system that will allow micro-control over ROI from each business area and point of sale unit
planned initiatives will further leverage this investment
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