UNDERSTANDING DEJA REVIEWERS Eric Gilbert & Karrie Karahalios - PowerPoint PPT Presentation

Sep 27, 2022 •318 likes •487 views

UNDERSTANDING DEJA REVIEWERS Eric Gilbert & Karrie Karahalios University of Illinois WHATS IN IT FOR DEJA REVIEWERS? THE REVIEWS overview 98,191 Amazon.com reviews from 200 bestselling products belonging to 15 product categories

UNDERSTANDING DEJA REVIEWERS Eric Gilbert & Karrie Karahalios University of Illinois
WHAT’S IN IT FOR DEJA REVIEWERS?
THE REVIEWS overview 98,191 Amazon.com reviews from 200 bestselling products belonging to 15 product categories
COMPUTATIONAL METHOD n-gram & sentiment centrality “Our family loves the Wii Fit, but my son loves it most.” deja score = similarity to centroid & similarity to running sentiment centroid = statistically representative n-grams normalized to Google 1T corpus
THE INTERVIEWS overview 20 interviews from 200 invitations extended conducted via email, phone & IM
THE PROBLEM OF SCALE a common refrain If there's 5, 10, I'll read those. If there's 50 or 60, I'll skim some titles. If a title looks like it has some wit or humor, I might read that one. That’s about it. — P13
AMATEUR DEJA REVIEWERS catharsis I was so moved by this documentary, and as a wolf advocate, I wanted a few others to know about it … I don't care if I write the fi rst review or the 5,000 th . It's cathartic for me. — P3
AMATEUR DEJA REVIEWERS why be unique? I'm sure that other reviewers noted the same features that appealed to me and my kids. A completely unique review wouldn't serve any real purpose, would it? — P5
PRO DEJA REVIEWERS hate mail One said we were trying to “sti fl e dissent.” Another warned us that she does not write “just to see my own words on the internet.”
PRO DEJA REVIEWERS above the din [Do you read other reviews?] Absolutely not … I do not condone plagiarism and would never base my opinion on another reviewer’s thoughts. I believe this alone has led me to be rated highly. — P7
PRO DEJA REVIEWERS building a brand I am trying to build a name for myself … If every other person on earth has said something similar that is fi ne, it in no way diminishes the value of my personal opinion. — P19
RESULTS summary universal problem of scale amateurs: ok as a brick in the wall; visceral reactions pros: special bricks in the wall; cerebral reviews
NUDGEMENTAL COMMUNITIES early sketch
UNDERSTANDING DEJA REVIEWERS Eric Gilbert & Karrie Karahalios University of Illinois

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