#TZA2018 THAILAND SOCIAL MEDIA SUMMARY 49 13.6 12 Million User - - PowerPoint PPT Presentation

▶
tza2018
SMART_READER_LITE
LIVE PREVIEW

#TZA2018 THAILAND SOCIAL MEDIA SUMMARY 49 13.6 12 Million User - - PowerPoint PPT Presentation

May 10, 2023 384 likes •637 views

#TZA2018 THAILAND SOCIAL MEDIA SUMMARY 49 13.6 12 Million User Million User Million User Growth Growth Growth +33% 5.7 +24% +4% ( 74% of Thailand Populations ) Million Active User #TZA2018 * Summary and Estimate Data from Thoth

slide-1
SLIDE 1

#TZA2018

slide-2
SLIDE 2

THAILAND SOCIAL MEDIA SUMMARY

49

Million User

Growth +4%

( 74% of Thailand Populations )

* Summary and Estimate Data from Thoth Zocial and Partner, February 2018

12

Million User

Growth +33%

5.7

Million Active User

13.6

Million User

Growth +24%

#TZA2018

slide-3
SLIDE 3

#TZA2018

slide-4
SLIDE 4

2018 : 2.13 Billion Account (+10%)

(28% of World pop. Approximately)

GLOBALIZE FB WORLD POPULATION

* Source: Facebook Insight / Latest data as February 2018

Thailand Rank 8th

TOP 20 COUNTRY POPULATION USER WHO USE FACEBOOK #TZA2018

slide-5
SLIDE 5

* Source: Facebook Insight / Latest data as February 2018

2018 : 49 Million Account (+4%)

FB THAILAND POPULATION 2017

TOP 20 PROVINCE POPULATION USER WHO USE FACEBOOK IN THAILAND #TZA2018

slide-6
SLIDE 6

2018 : 886 Million Account (+22%)

NUMBER OF FB MESSENGERS OF FB

Thailand Rank 7th

* Source: Facebook Insight / Latest data as February 2018

TOP 20 COUNTRY POPULATION USER WHO USE FACEBOOK MESSENGER #TZA2018

slide-7
SLIDE 7

Thai people most active and engage with content during 6PM-11PM

The graph show number of message on hours in a day, more green more posted

TIME PERIOD OF FB USER BEHAVIOR

* Source: from FB user, more than 51,344,517 post on Jan-Dec’17, ThothZocial / Latest data as February 2018

Less More

Frequency of interactive

Peak Time of Facebook user is from 6PM to 11PM

#TZA2018

slide-8
SLIDE 8

* Source: from 720 Facebook brand page in 29 category post on Jan-Dec 2017 by ThothZocial

FB REACTION

Thai people use more comment and reaction every year

#TZA2018

slide-9
SLIDE 9

#TZA2018

slide-10
SLIDE 10

2018 : 800 Million Account (+14%)

(11% of World pop. Approximately)

GLOBALIZE IG WORLD POPULATION

* Source: Facebook Insight / Latest data as February 2018

Thailand Rank 14th

TOP 20 COUNTRY POPULATION USER WHO USE INSTAGRAM #TZA2018

slide-11
SLIDE 11

2018 : 13.6 Million User (+24%)

IG THAILAND POPULATION 2017

TOP 20 PROVINCE USER WHO USE INSTAGRAM IN THAILAND

* Source: Facebook Insight / Latest data as February 2018

#TZA2018

slide-12
SLIDE 12

Type of Post Image 71% Carousel 24% Video 5%

TIME PERIOD OF IG USER BEHAVIOR

The graph show number of message on hours in a day, more green more posted * Source: from post more than 261,173,119 post on Jan-Dec’17, ThothZocial / Latest data as February 2018

Less More

Frequency of interactive

  • Thai people mostly active their instagram on Weekend
  • Carousel seemed to be popular among Thai Instagram user

#TZA2018

slide-13
SLIDE 13

#TZA2018

slide-14
SLIDE 14

TIME PERIOD OF TW USER BEHAVIOR

The graph show number of message on hours in a day, more green more posted

Less More

Frequency of interactive

*Source: from, more than 271,660,123 tweet on 2017, Thothzocial / Latest data as February 2018

  • Tweeple are Highly active on 8PM - Midnight
  • Tweeple seemed to be a night owl because they are

still active during 1AM

Peak Time of Twitter user is from 8PM to 12AM

#TZA2018

slide-15
SLIDE 15

UNCENSORED DATA

#TZA2018

slide-16
SLIDE 16

The Decline of Facebook Reach ???

#TZA2018

slide-17
SLIDE 17

2017 2018

Total Branded Post Total Engagement

Engagement/Post

FACEBOOK ALGORITHM

* Summary and Estimate Data from Thoth Zocial and OBVOC, Date January 2017 and January 2018

+ 52 % + 12 %

  • 27%

#TZA2018

slide-18
SLIDE 18

Should my brand start using Twitter ???

#TZA2018

slide-19
SLIDE 19

* Summary and Estimate Data from Thoth Zocial and OBVOC and Partner, Data 2016 and 2017

2016 2017

Active User Total Branded Tweet + 83 % + 124 % Total Branded Retweet + 101 %

TWITTER GROWTH STATISTIC

#TZA2018

slide-20
SLIDE 20

What is the most effective formats of contents

  • n Facebook ???

#TZA2018

slide-21
SLIDE 21

Rank Format Engagement/Post #1 Video 2,556 #2 Photo 1,273 #3 Link 1,199 #4 Event 387 #5 Note 115 #6 Status 32

The Winner is

VDO !

CONTENT EFFECTIVENESS ON FACEBOOK

* Summary and Estimate Data from Thoth Zocial and OBVOC, January 2018

#TZA2018

slide-22
SLIDE 22

KEY TAKEAWAY

  • Everything is changing so fast so you have to change!
  • Twitter and Instagram are growing so fast. Consider it now!
  • Interact to Customer at the Right time and Right target
  • Data is SEXY!, If you are able to asking the right question

#TZA2018

slide-23
SLIDE 23

FOR MORE INFORMATION & INFOGRAPHIC PLEASE CHECK OUT

www.thailandzocialawards.com

THANK YOU

#TZA2018