Types of Presentations Informative Instructional Arousing Persuasive - - PDF document

Training Tips : Preparing an Excellent Presentation

Presentations are a very useful tool for many corporate situations in a multitude of businesses. There are two aspects to think about when making a presentation. These are the message and the delivery. Here we discuss the message. The length and content of the MESSAGE will depend on what type of presentation it is. Typically the instructional and informative presentations are longer than the others and can be around 30 minutes. The others are usually about 10 15 minutes. A presentation needs a clear objective, which is not too broad. If the objective is SMART it will be clear. A presentation has many similarities with a report in terms of organizing information. The introduction, body and conclusion need to be clearly identifiable by the audience. It also has a big opening with a quote, a (startling) fact, a story or a question as in a movie. The meat

• f the presentation is in the body. We can include descriptive, analytical, interpretive,

argumentative information in the body. This information can be found from primary or secondary sources or by using analysis tools like the SWOT or PESTLE. The recommendation also comes in the body. In the conclusion of a presentation, we restate the objective, main point and recommendation in different words. This is called paraphrasing. The conclusion has to create a lasting impression

• n the audience because they remember the beginning and the end well.

Types of

Presentations Informative Instructional Arousing Persuasive De cision-making

Informative Presentations Possible ways of ordering information

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Training Tips : Preparing an Excellent Presentation

• Chronological (most recent to earliest or vice versa)
• Spatial (based on location)
• Importance (most important to least important)
• Cause and effect (problem and solution)

Instructional Presentations Aimed at giving new knowledge to audience

• Present theoretical basis
• Explain applications
• Discuss how audience can use it

Arousing Presentations Make the audience think

• Waken audience emotions and intellect
• Show presenters passion & sincerity
• Create conviction in the audience
• Direct them to act later

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Training Tips : Preparing an Excellent Presentation

Persuasive Presentations Convince audience to accept a proposal Offer a solution to a controversy, dispute or problem Present adequate logical reasoning, evidence and emotion

• Seize the audience with a strong introduction
• Tantalize them with advantages
• Prompt them to the decision you want them to make
• Call them to action

Decision-making Presentations Presents ideas, suggestions arguments strongly to move the audience to decide

• Tell the audience
• What to do
• How to do
• What will happen if it is not done

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