Tuh uhono ono Wh When enua ua : Mi : Mier ere e Co Coali - - PowerPoint PPT Presentation

Tuh uhono

• no Wh

When enua ua : Mi : Mier ere e Co Coali alition tion Maori aori Fo Forestry restry Co Conf nference erence

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MIERE COALITION

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The Miere Coalition steering committee comprises:

• 1. Tiwana Tibble, Te Rimu Ventures
• 2. Tiwha (Brendon) Puketapu, Atihau-Whanganui Incorporation
• 3. Bobby Leef, Kaiora Farms Ltd
• 4. Les Stowell, Taku Honey Ltd
• 5. Mark Kerr, Tairawhiti Pharmaceuticals Ltd

Project Director - Victor Goldsmith, Kaiaka Consulting Ltd

Lead agency: Poutama Trust. Supported by Te Tumu Paeroa and the Federation of Maori Authorities.

MIERE COALITION

Objectives: Create economies of scale through collectivisation of our assets Develop Maori brand and provenance story Create opportunities that build capacity, capability and participation within the honey industry. Promote kaitiakitanga and sustainable practices within the honey industry.

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MIERE COALITION

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Values and Principles: Kaitiakitanga (We are guardians) Manaakitanga (We look after each other) Whanaungatanga (We are family) Makohakoha (Using our expertise) Whakaaronui (Visionary)

MIERE COALITION

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Facts:

1.Manuka most expensive honey in the world, elevated price of other honey's 2.Manuka grows on Maori Freehold Land 3.12,000 Tonne total NZ honey production includes 2,000 Tonne Manuka honey production 4.Maori Landowners are passive participants (ie: site rentals) 5.Honey company's want longer term access arrangements 6.Maori can move through the value chain, by collaboration 7.Transparent and open communication required to build trust

MIERE COALITION

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Overview:

• 1. NZ honey exports have grown at a 30% compound rate for the past

decade, reaching US$70m in 2010.

• 2. Exports strong in Europe (UK and Germany) and Asia

3.Manuka honey is the most expensive honey in the world, driving the growth of the whole NZ honey industry

• 4. Active manuka honey has scientifically proven health properties

5.The activity of manuka honey is unique to NZ*, creating defensible barrier to competition

• 6. Manuka honey is the perfect product - sweet, guilt free and scalable

Investment opportunities in the NZ Honey Industry - Coriolis Report

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TOTAL HONEY PRODUCTION

Horticu cultu lture e Monitorin ing g Report 2012

2,000 00

MANUKA

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Yie ield/hiv ld/hive e (k (kg)

TOTAL HONEY PRODUCTION

Horticu cultu lture e Monitorin ing g Report 2012

MANUKA

20 20

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NZ MANUKA HONEY PRICES

2009/10 2010/11 2011/12 2012/13

$8.50 $12.50 $18.50 $34.00 $18.50 $24.00 $38.50 $61.00 $12.50 $15.00 $26.00 $48.00 $11.50 $14.00 $22.50 $40.00

UMF 5+ UMF 10 UMF 15 UMF 20

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RESOUR SOURCE CE OWN WNERS ERS

SUPPLY CHAIN

Landowners offered $/hive or % gross of income Average 20kg's/hive @ $15/kg = $300 gross/hive ($30 - $60/hive) Best area's East Cape, Northland and parts of CNI Formal access agreements No long-term contracts!!!

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BEEKEEPERS EKEEPERS (A (APIARIST) IARIST)

SUPPLY CHAIN

Site selection important - access

• No. of hives dependant on

quality & quantity 350 hives to 1 FTE 3806 registered beekeepers in 2011/2012 Competition for sites - protocols

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HA HARVES VESTING TING

SUPPLY CHAIN

All frames 3/4 capped Bees fill frames/supers from bottom to top Blow bees from frames Load supers (minus bees) on truck Wrap supers with plastic to avoid contamination

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EX EXTRA TRACTION TION

SUPPLY CHAIN

Honey frames placed in centrifuge Supers should be extracted per batch/site Beekeepers pay extractor fee Extraction facility should comply with Animals Products Act (RMP)

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EX EXTRA TRACTION TION

SUPPLY CHAIN

55 gallon (300 kg's) per drum

• Approx. $4500 per drum

Honey samples taken to determine activity Bulk honey (drum) - beekeepers spot price on market

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BULK HONEY

Maori Land Owners Beekeeping Extractors

84% 84% 10% 6%

V a l u e C h a i n

300 KG'S $4500

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GLOBAL MARKETS?

Processing/ Packing Wholesale/ Retail Markets

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V a l u e C h a i n

MAORI

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TRACEABILITY

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