tra z er Social media campaign plan Introduction keme consulting - - PowerPoint PPT Presentation

trazer Social media campaign plan

K a t e a n s e l , e m i l y k r a u s e , m a r y g r a c e m o n z e l , e l i s e z e i t z h e i m

Introduction

keme consulting K

agenda

01

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t r a z e r

Target Audience campaign goals/strategy content buckets content calendar Summary/q&a

1 2 3 4 5

"TRAZER offers specialized interactive testing and training programs for concussion management,

• rthopedic rehabilitation, senior health and injury
• prevention. It provides the ability to make

strategic and confident Return-2-Play (R2P) and Return-2-Activities of Daily Living (R2ADL) for their patients.”

• trazer website

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t r a z e r

TARGET AUDIENCE

ATHLETES

THE ELDERLY INJURED ON THE JOB

research insights

The average person is not aware of TRAZER. Instagram is currently the most used social media platform. People were more aware of TRAZER’s competitors than TRAZER itself.

People enjoy text posts with pictures most significantly when it comes to social media content.

I M P L I C A T I O N S

Increase social media content, especially on Instagram Increase awareness and social media followers create more meaningful content

C A M P A I G N G O A L S

ENGAGEMENT

1

ENGAGEMENT

1

1 2

Increase engagement in the form of likes, follows, and more user comments on Instagram, Facebook and YouTube than the previous year by 10% beginning May 1st.

Increase awareness for the TRAZER technology by posting/sharing testimonies and personal success stories from current patients and clients once a week on Facebook beginning May 1st.

goal 1: strategy

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t r a z e r

Make more engaging posts.

Content Bucket #1 Engaging Videos about TRAZER

Video about TRAZER technology Video about TRAZER's customers Video about TRAZER's employees

content bucket 1: examples

instagram facebook twitter

goal 1: strategy

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t r a z e r

Make more engaging posts.

Content Bucket #2 picture-based posts about TRAZER

infographics about TRAZER technology

images of technology being used

images of employees with descriptions

C O N T E N T B U C K E T # 2 E X A M P L E S

goal 2: strategy

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t r a z e r

reply/reach out to customers online

Content Bucket #1 live streams

hold a live q&A for TRAZEr

lifestream of clients using tech

lifestream of patient interviews

content bucket 1: examples

instagram facebook twitter

goal 2: strategy

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t r a z e r

reply/reach out to customers online

Content Bucket #2 trazer "shout-

• uts"

positive posts tagging clients/employees

employee of the month host weekly chats

• n twitter/Facebook

C O N T E N T B U C K E T # 2 E X A M P L E S

content calendar

content calendar: Up close

summary

TRAZER's social media presence can be improved and more structured. We recommend TRAZER to increase engagement and awareness through

• ur proposed strategies.

This successful implementation will accomplish the SMART goals in the upcoming months.

Q&A

THANK YOU!