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FI Tourism Sentiment Index
10 20 30 40 50 60 70 80 2007 2008 2009 2010 2011 2012 2013
Tourism Review and Outlook Failte Ireland Annual Statement 9 th - - PowerPoint PPT Presentation
Tourism Review and Outlook Failte Ireland Annual Statement 9 th - - PowerPoint PPT Presentation
Tourism Review and Outlook Failte Ireland Annual Statement 9 th January 2014 FI Tourism Sentiment Index 80 Positive 70 60 50 40 30 20 10 Negative 0 2007 2008 2009 2010 2011 2012 2013 2013 at a glance Visitors: +7% (6.7m)
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2013 at a glance…
- Visitors:
+7% (6.7m)
- Total Revenue:
+6% (€5.7bn)
- Exchequer Returns:
€1.4bn
- Employment:
+12% (c.200,000)
- The Gathering:
€170m (53% of visitor growth)
- Tourism Firms:
72% recording growth
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2013 in context…revenues (€‘000)
500 1000 1500 2000 2500 3000 3500 4000
2007 2008 2009 2010 2011 2012 2013
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2013 in context…visitors (‘000)
1000 2000 3000 4000 5000 6000 7000 8000 2007 2008 2009 2010 2011 2012 2013
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North America: +15%
200 400 600 800 1000 1200 Visitors
2008-2013
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Mainland Europe: +6%
500 1000 1500 2000 2500 3000 Visitors
2008-2013
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Britain: +5%
500 1000 1500 2000 2500 3000 3500 4000 Visitors
2007-2013
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Value for Money – net ratings
- 5
- 11
13 24 36
2008 2009 2010 2011 2012 2013
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Purpose of Visit
% change 2013/2012 Holidaymakers +8% Visiting friends/relatives +9% Business +3%
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Failte Ireland Clients
Up Same Down Staffing 36% 57% 6% Turnover 62% 19% 14% Profitability 49% 21% 20% O/seas (€) 65% 23% 6% Debt Levels 10% 46% 30% Digital Mktg. 65% 27% 1%
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Industry Issues
Mentioned at all Most mentioned Rising Costs 65% 45% Cash Flow Pressures 45% 25% Competition 50% 17% Poor Domestic Demand 37% 16% Accessing Credit 24% 9%
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Firms recording overseas visitor growth
Overall 72% Dublin 87% Shannon 81% West 81% South East 66% South West 64% North West 62% East & Midlands 57%
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+9% +11% +8% +4% +17% +12% +1%
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The Gathering 2013
- 5,000 registered gatherings
- 250,000-275,000 incremental visitors
- €170m in revenue generated
- €13m Budget
- €8m in-kind support secured
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Weighted Ranking of Gatherings
- 1. Longford
14.Westmeath
- 2. Leitrim
15.Laois
- 3. Mayo
16.Tipperary
- 4. Monaghan
17.Louth
- 5. Sligo
18.Limerick
- 6. Kerry
19.Wicklow
- 7. Clare
20.Offaly
- 8. Roscommon
21.Cork
- 9. Donegal
22.Wexford 10.Galway 23.Dublin 11.Cavan 24.Kilkenny 12.Carlow 25.Meath 13.Waterford 26.Kildare
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2014 Prospects…
98% firms projecting a season at least as good as 2013 7 in 10 hotels anticipating further growth Advance booking already ahead of a year ago Strong expectations of North America and Mainland Europe ‘9% VAT’ cited as particularly significant (66% - 96%) B&B’s turning a corner – a marked jump in sentiment Additional 6,000-8,000 jobs in prospect
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Growth: 3 Drivers
Wild Atlantic Way Business Tourism Home Holidays Overseas Leisure
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Holiday Growth: “Warm segments in existing core markets.”
“Social Energisers” “Curiously Cultural” “Great Escapers”
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Focus: 3 Core Programmes
Coastal Urban Heritage
Wild Atlantic Way Dublin
South, Midlands & East
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The Wild Atlantic Way…
- Wild. Rugged. Liberating.
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60 Businesses 2013 200 Businesses 2014
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Independence Trail
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Priorities
Roll out Wild Atlantic Way- Investing & Selling Accelerate repositioning of Brand DUBLIN Develop new brand proposition to exploit Heritage in East/South Grow Business Tourism & Events: Leads & Conversion (Incentive) Revisit Home Holidays: Pockets of Potential Support Gathering Legacy Respond on the Skills issue - Quarter 1 Consult on Regulation - Quarter 1- 2
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Thanks for listening
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