TOURISM AND HOSPITALITY IN ASIA PACIFIC February 2018 AGENDA - - PowerPoint PPT Presentation

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TOURISM AND HOSPITALITY IN ASIA PACIFIC February 2018 AGENDA - - PowerPoint PPT Presentation

Mar 16, 2024 140 likes •371 views

TOURISM AND HOSPITALITY IN ASIA PACIFIC February 2018 AGENDA Trends in the hospitality sector in SE Asia / Global Demand Occupancy and room rates Supply Infrastructure Challenges & opportunities of hotels in

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TOURISM AND HOSPITALITY IN ASIA PACIFIC

February 2018

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2 CBRE | CAMBODIA

  • Trends in the hospitality sector in SE Asia / Global
  • Demand
  • Occupancy and room rates
  • Supply
  • Infrastructure
  • Challenges & opportunities of hotels in a frontier market
  • What makes hotels work – or fail
  • Hotel Design and Operation
  • Operator Selection - what to look out for
  • Lessons learnt from the Vietnam experience

AGENDA

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3 CBRE | CAMBODIA

ARRIVALS

  • 2,000,000

4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 2010 2011 2012 2013 2014 2015 2016 2017

International Visitor Arrivals

Cambodia Myanmar Vietnam Indonesia Laos

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4 CBRE | CAMBODIA

ARRIVALS

  • 5,000,000

10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 2010 2011 2012 2013 2014 2015 2016 2017

International Visitor Arrivals

Cambodia Myanmar Vietnam Indonesia Malaysia Thailand Laos

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GROWTH IN ARRIVALS

  • 10%
  • 5%

0% 5% 10% 15% 20% 25% 30% 35% 2011 2012 2013 2014 2015 2016 2017

Annual Changes in International Visitor Arrivals

Average Cambodia Vietnam Indonesia Malaysia Thailand Laos

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OCCUPANCY

50% 55% 60% 65% 70% 75% 80% 85% Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Hanoi Ho Chi Minh City Bangkok Kuala Lumpur Manila Jakarta

Source: STR Global, CBRE Hotels

Occupancy (MAT)

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ROOM RATES IN USD

60 70 80 90 100 110 120 130 140 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Hanoi Ho Chi Minh City Bangkok Kuala Lumpur Manila Jakarta

U

Source: STR Global, CBRE Hotels

United States - Dollar Average Daily Rate (MAT)

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ROOM RATE GROWTH

80 90 100 110 120 130 140 150 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16 Dec-17 Hanoi Ho Chi Minh City Bangkok Kuala Lumpur Manila Jakarta

Source: STR & CBRE Hotels

Local currency Average Daily Rate (MAT) Indexed

Source:STR Global, CBRE Hotels

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REVENUE PER ROOM IN USD

40 50 60 70 80 90 100 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Hanoi Ho Chi Minh City Bangkok Kuala Lumpur Manila Jakarta United States - Dollar

Source: STR Global, CBRE Hotels

RevPAR (MAT)

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GROWTH IN REVENUE PER ROOM

80 90 100 110 120 130 140 150 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16 Dec-17 Hanoi Ho Chi Minh City Bangkok Kuala Lumpur Manila Jakarta

Source: STR & CBRE Hotels

Local currency RevPAR (MAT) Indexed

Source:STR Global, CBRE Hotels

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INFRASTRUCTURE

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Political Information Access and cost of finance Security Legal Language People

SOME CHALLENGES

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WHAT MAKES HOTELS WORK OR FAIL?

The operator

  • Reputation (guests and
  • wners)
  • Track record
  • Marketing
  • Financial
  • Flexibility
  • Relationship with owners

The development

  • Design
  • Size
  • Facilities
  • Cost

All four need to match

The market

  • Demand
  • Competition
  • Gap
  • Positioning
  • Financials

The owner/developer

  • Aspirations
  • Financial
  • Long or short term
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  • Needs input from range of skills
  • Architect
  • Engineer
  • Interior Designer
  • Operator
  • Project Manager
  • Quantity Surveyor
  • Developer

They all have different agenda

Some key issues

HOTEL DESIGN AND OPERATION

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What is appropriate?

HOTEL DESIGN AND OPERATION

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Some key issues

HOTEL DESIGN AND OPERATION

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  • Meet or beat the market
  • Future proofing
  • Efficiency v luxury
  • Essential features
  • Understanding the guests
  • Site issues
  • Operational issues
  • Feng shui
  • Market position
  • Branding
  • Highest and best use v ego

Some key issues

HOTEL DESIGN AND OPERATION

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  • They are experts – most owners and developers are not
  • Use a lawyer experienced in management agreements
  • Put them in competition
  • Key money and sliver equity
  • Control
  • Its not just about the management fees
  • Experience

Matching the market, the property, the brand and the owner’s requirements

What to look out for

OPERATOR SELECTION

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  • Rapid Development
  • Infrastructure
  • Reliance on a single source of business
  • Condotels
  • Build for the future not today
  • Choose good partners
  • Quality pays
  • It will be cyclical

SOME LESSONS FROM VIETNAM

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CBRE HOTELS SERVICES

HOTEL BROKERAGE & INVESTMENT SALES

For single and multiple asset transactions, CBRE Hotels offers comprehensive capital markets services including acquisition/disposition and advisory across all hospitality product segments.

INVESTMENT & MARKET ADVISORY

We provide advice for existing and prospective hotel owners, investors and lenders on the wider hotel industry, as well as specific assets and markets in order to maximize investment returns.

VALUATION SERVICES

CBRE Hotels’ global Valuation teams complete appraisal and advisory work led by MAI, RICS, or appropriately qualified valuers with specialist hotel-sector knowledge.

FEASIBILITY STUDIES

Our teams advise on the appropriate development scheme and help optimize returns offering solutions, strategies and alternatives to strengthen your hotel business decision process.

OPERATOR SELECTION

Our teams work closely with hotel owners to assess their business and legal requirements in order to select the most appropriate operating structure and brand.

LEISURE & ALTERNATIVE INVESTMENTS

We offer unparalleled consultation, brokerage, financing and appraisal services to specialized industries such as golf and resort properties, gaming, pubs, bars and clubs.

PROJECT MANAGEMENT SERVICES

Project Management partners with clients to deliver projects from “concept to completion” by implementing cost efficient, industry leading processes to optimize projects, minimize risk and create value.

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Rob McIntosh Executive Director, CBRE Hotels Asia Pacific

T +61 2 93333 3250 M +61 (0) 449 587 023 robert.mcintosh@cbrehotels.com